Aug 29th, 2014
Official Release: No rest for the Monster Energy X-raid Team in the 2014 FIA World Cup for Cross-Country Rallies as the reigning champion is sending no fewer than four MINI ALL4 Racing cars to compete in the 2014 Baja Poland (28-30 August) barely two weeks after finishing second and third at the Hungarian Baja. With Vladimir Vasilyev/Konstantin Zhiltsov (RU/RU) spearheading the overall standings in their MINI ALL4 Racing and two Polish drivers Krzysztof Holowczyc and Martin Kaczmarski competing in front of their home crowds in two other MINI ALL4 Racing, the Baja Poland promises to become a special World Cup round for the X-raid Team. The German duo Stephan Schott/Holm Schmidt completes the team’s four-car line-up in Poland.
Aug 29th, 2014
Huge congrats to Tom from all of us at MotoringFile. However we’ll be very sorry to see him go. Tom has been a welcome addition to the MINI brand since moving over from BMW a few years ago and successfully oversaw the brands tremendous recent growth.
Official Release: MINI USA announced that Tom Salkowsky, current Head of MINI USA Marketing, has accepted a new position within the global MINI organization. Starting November 1st, Salkowsky, who will relocate to Munich, will be Department Head of the Key Account Management group. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
Aug 21st, 2014
Official Release: When the first classic Mini, made in Birmingham, went on the market on August 18th 1959, none of the people involved at the time are likely to have imagined that the concept of a revolutionary small car would turn into one of the automotive industry’s most impressive success stories stretching over a period of five and half decades. 55 years ago, two models were presented to the public which differed solely in their radiator grille, hub caps and paint finishes: the Morris Mini Minor and the Austin Seven. Designer Alec Issigonis’ concept was both simple and ingenious: lots of interior space combined with minimum exterior dimensions, four seats, perfect driving properties, low fuel consumption and a reasonable price. These brilliant ideas had an impact that was to extend into the 21st century.
Aug 19th, 2014
Official Release: MINI and the Monster Energy X-raid Team face their next challenge in the FIA World Cup for Cross Country Rallies: For the seventh race of the season it’s off to Pápa (HU), where from 14 to 16 August the Baja Hungary will be held. After finishing in the first four places at the Baja Aragón recently, MINI and X-raid want to be successful in Hungary too.
Aug 18th, 2014
If you’re on Facebook you’ve seen people drenching themselves with buckets of ice water by taking the ALS Ice Bucket Challenge. Now MINI USA’s top dog, David Duncan, has extended the challenge to over 550,000 MINI owners. continued →
Aug 14th, 2014
Official Release: Youth may be wasted on the young, but the charms of the new MINI Hatch won’t be. MINI has further strengthened its relationship with MotorSport Vision by supplying 11 new MINI Cooper D Hatch models for its YoungDrive! programme.
The YoungDrive! scheme offers children as young as 11 years old (and a minimum of 4 feet 8 inches tall) the chance to have their first taste of motoring. It’s intended to allow eager pre-teens the opportunity to experience driving in a safe and controlled environment.