A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just the tip of the iceberg. Today MINI is announcing that is realigning the MINI brand’s product and brand strategy. At the world premiere of the new MINI Clubman in Berlin, Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad and After Sales, explained how he plans to develop the brand: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. That will not change. The new MINI Clubman is the symbol of our refined brand philosophy: We will concentrate in future on five core models with strong characters. We will open ourselves up to new ideas and new business areas. We will develop the brand’s visual identity. We are expanding our offering into the premium compact class, which will attract new customers and avid MINI fans. I firmly believe that this comprehensive realignment will enable us to continue the MINI brand’s unique success story.” continued →
Don’t have time for the long press released and massive galleries? You’ve come to the right place. Click through for all the key points and important details of the entirely new 2016 MINI Clubman. continued →
The MINI Clubman is a further evolution of MINI’s design language. And in our eyes it’s the most sophisticated and understated product we’ve seen from the brand. That makes sense given the position of the car within the brand’s offerings. But does it work? In our eyes it’s a resounding yes. This is an attractive vehicle that makes its case without having to use the words unique or quirky. It just works. And that’s a good thing because this is a car that could grow the brand with consumers who could never quite fit their lifestyles into MINI’s previous products. But enough of us. Lets here about the new Clubman from the designers themselves.
Official Release: In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman. This MINI take on a “shooting brake” was a sports car that combined the style of a coupé with a hatchback for greater functionality – and proved a winning formula from the start. continued →
The MINI Clubman has grown. That will be the first thing you tell yourself as you dive into the gallery below. But there’s much more to the story with the second generation of the Clubman. Along with driving experience MINI is talking about refinement, design and (perhaps most important) utility with this new car.
Yes it’s bigger. Just a hair longer than the current Countryman, the new Clubman is MINI’s largest car to date with more width for three across seating in the rear and the type of cavernous boot space not associated with the brand. Given this, it’s no surprise that the Clubman is aimed at families and those with active lifestyles that need plenty of space for lots of things.
Does it look like a MINI? How does it compare to the previous Clubman? How does it compare to the current MINI range? On the surface of it, it would appear MINI has nailed the brief with this new Clubman. It looks like MINI has successfully grown the Clubman without the Clubman outgrowing the brand. But how does it drive you ask? That we won’t know until we get behind the wheel later this year.
As always we would love to year your opinion. Read through the official release and wade through the hi-res imagery and let us know what you think in the comments below.
The MINI Clubman will hit European showrooms in late September with US sales following late this year and/or early next. continued →
The 2016 Clubman is only a few weeks away from making its public debut, but MINI’s PR effort is already in full force. To support the launch of the F54 and unveil the creative process behind the new car, MINI is running a series of video shorts called The Cultural. The first one showcases director Andre Saraiva and tattoo artist Scott Campbell. Make sure to watch the clip until the end to see a new interpretation of the legendary MINI logo. continued →
Official Release: To drive a MINI is to make a statement. To wear MINI is now equally so. On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads behind the Pitti Uomo gentleman’s fashion fair to design the first MINI Capsule Collection. The upshots are six premium accessories that combine Italian craftsmanship with creative and innovative details – inspired by the new MINI Clubman. continued →
MINI’s 2015 is proving to be a much better sales year than 2014. In May, 28,831 MINIs were delivered to customers, an increase of 18.3% on the same month last year, which was affected by the core model change. More impressive year-to-date sales increased by 25.9% with a total of 129,910 delivered to customers. continued →
1st Gen MINI R50: One & MC Hatch R52: All 1st Gen MINI Convt. R53: MCS Hatch 2nd Gen MINI R55: Clubman R56: Hatch R57: Convertible R58: Coupe R59: Roadster R60: MINI Crossover R61: MINI Crossover Coupe 3rd Gen MINI F54: Clubman F55: Five Door Hatch F56: Hatch F57: Convertible F60: MINI Crossover F58: Traveller
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