Mar 15th, 2014
Official Release: Mobility plays a vital role in today’s world, whether for business or pleasure. Nothing is more important while being on the move than luggage you can rely on. The MINI Lifestyle Collection bags and cases are a perfect symbiosis of comfort, functionality and modern design. The collection features a wide variety of colours, shapes and sizes, ranging from compact shoppers to spacious trolleys, and is characterised by the same dynamic use of space found in MINI cars.
Mar 11th, 2014
MINI’s massive R56/F56 model switch-over is causing a serious lack of inventory. At least that’s what the numbers are telling us. Not only was the US down last month but MINI worldwide was down almost 14%.
February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067). continued →
Mar 8th, 2014
When MINI was launched in 2001 it went to to market with two models – the One and the Cooper. A year later (coinciding with the US market launch) the Cooper S joined the ranks and shortly after a number of diesel variants appeared. Now with the F56 Cooper and Cooper S successfully launched MINI is turning to the One range. Read on for the full specifications of both. The One and One D will be available in various markets (not North America) throughout the world later this summer. continued →
Mar 4th, 2014
Official Release: Commissioned by the MINI brand and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has created a deluxe hotel suite made of ice and snow. Each year the ICEHOTEL invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. For the 2013/2014 winter season a MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.
Mar 3rd, 2014
Lots of interesting numbers here. For MINI sales watchers this is completely expected given the lack of the core model on lots. But with an almost 80% decline year over year it’s clear that dealers are hurting waiting for the new hatch.
Also interesting are the other figure which were all down across the board. Cold weather perhaps? Or is the lack of a new core product finally starting to hurt sales? The Countryman was down continued →
Feb 27th, 2014
Official Release: A look ahead to the future of the MINI brand promises even greater driving fun and efficiency, evolutionary refinement of its unmistakable design and fresh options for individual style. This is supplemented by a more mature automobile character defined more than ever by premium quality, ride comfort, carefully conceived functionality and innovative technology. This look ahead to the new MINI is presented at the 2014 International Motor Show in Geneva, where it is further underscored by the world premiere of the MINI Clubman Concept. Immediately prior to its market launch, the new MINI sees the introduction of two additional model variants that are particularly fuel-efficient. The MINI One and MINI One D are presented in Geneva for the first time. MINI is setting the benchmark in terms of individual style and creativity – not just in the area of drive technology but also in the field of automobile concepts. With the MINI Clubman Concept, the British manufacturer demonstrates potential new ways of experiencing the new generation of driving fun.
Feb 17th, 2014
This should come to no surprise to MotoringFile readers, as we reported on this some months back, but the official word is out. Additional MINI production will be taken on at VDL Nedcar in the Netherlands. This is in addition to cars already slated to produced at Plant Oxford, not a replacement. As in so many things, this move is actually another case of MINI staying in touch with its roots. That is, this isn’t the first time Minis have rolled off the assembly lines in the Netherlands.
Full details in the official release after the break. continued →