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Section: Official News

Worldwide MINI Sales Down For August

MotoringFile Sections: F56 Hatch, Official News, Sales Sep 12th, 2014 3 Comments

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MINI continues to struggle with the sales in 2014 as they roll out their new versions of their core products. continued →

MINI Produces its Three Millionth MINI

MotoringFile Sections: F55 Five Door Hatch, Official News Sep 9th, 2014 No Comments

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This will be old news to MotoringFile readers, but MINI is ready to talk about it. Earlier MINI not only celebrated the 3 millionth MINI being produced but simultaneously began production of the new F55 four door MINI. To further celebrate the occasion MINI is currently creating a special exterior design 3 millionth MINI that will debut shortly.

Lets take a quick look at MINI production highlights. – Three million ‘New’ MINIs produced since 2001; over two million MINI vehicles exported from MINI Plant Oxford – Three millionth MINI produced is a MINI 5-door hatch – British brand now exports to over 110 markets on every continent – USA is biggest MINI market, followed by UK, Germany, China and France – Combined value of exports from UK approaching £30 billion – Plant Oxford, Plant Swindon and Plant Hams Hall form MINI’s UK production network recent recipient of £750 million investment

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Official Release: The continuing success story of the MINI brand was further underlined today as the British manufacturer announced the production of its three millionth car since 2001, and its two millionth international export.

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MINI USA Sales Down 17% for August

MotoringFile Sections: Official News, Sales Sep 3rd, 2014 4 Comments

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As 2015 MINI orders start to pile-up at the port due to EPA certification delays, we’re starting to see sales affected. For August, MINI USA reports 5,006 automobiles, a decrease of 16.9 percent from the 6,023 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 34,969 automobiles, a decrease of 21.1 percent from the 44,329 automobiles sold in the first eight months of 2013.

Click through to see the full sales break-down. continued →

MINI’s Superleggera Concept Car to Make UK Debut at the Salon Privé

MotoringFile Sections: Auto Shows, F59 Roadster/Coupe, Official News Sep 3rd, 2014 1 Comment

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Salon Privé will mark the second appearance for the Superleggera Concept this year and signals that MINI is serious about the car. According to sources the concept previews a new interpretation of MINI’s classic design language that will be a part of future products. Those same sources have indicated to us that MINI executives are keen on making sure a roadster (perhaps one with a folding hardtop) will be remain part of those plans.

Official Release: MINI and Touring Superleggera, the tradition-steeped design and coach building house based in Milan, have brought the MINI Superleggera™ Vision to the UK for the first time at the highly exclusive Salon Privé.

The MINI Superleggera Vision is on the one hand a classic roadster – a compact and agile two-seater – expressing the most minimalist and emotional style of motoring; and on the other hand its electric drivetrain gives the car distinctly modern driving dynamics. continued →


MINI ALL4 Racing Prepares for the the Baja Poland

MotoringFile Sections: Countryman Dakar, Motorsports, Official News, R60 (Countryman) Aug 29th, 2014 2 Comments

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Official Release: No rest for the Monster Energy X-raid Team in the 2014 FIA World Cup for Cross-Country Rallies as the reigning champion is sending no fewer than four MINI ALL4 Racing cars to compete in the 2014 Baja Poland (28-30 August) barely two weeks after finishing second and third at the Hungarian Baja. With Vladimir Vasilyev/Konstantin Zhiltsov (RU/RU) spearheading the overall standings in their MINI ALL4 Racing and two Polish drivers Krzysztof Holowczyc and Martin Kaczmarski competing in front of their home crowds in two other MINI ALL4 Racing, the Baja Poland promises to become a special World Cup round for the X-raid Team. The German duo Stephan Schott/Holm Schmidt completes the team’s four-car line-up in Poland.

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MINI USA Head of Marketing Tom Salkowsky Appointed to Worldwide Position Within MINI

MotoringFile Sections: Official News Aug 29th, 2014 2 Comments

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Huge congrats to Tom from all of us at MotoringFile. However we’ll be very sorry to see him go. Tom has been a welcome addition to the MINI brand since moving over from BMW a few years ago and successfully oversaw the brands tremendous recent growth.

Official Release: MINI USA announced that Tom Salkowsky, current Head of MINI USA Marketing, has accepted a new position within the global MINI organization. Starting November 1st, Salkowsky, who will relocate to Munich, will be Department Head of the Key Account Management group. continued →


MINI Reveals Future of Travel at London Design Festival

MotoringFile Sections: Design, Events, MF Feature, MINI Concept Cars, Official News, Technology Aug 21st, 2014 1 Comment

MINI London Design Festival

MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?

The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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