Apr 17th, 2012
During the Salone del Mobile 2012, MINI presents a probing, thought-provoking and inspiring concept created by the Dutch design duo.
[Official Release] On the occasion of the Salone del Mobile 2012, MINI presents the installation COLOUR ONE for MINI by Scholten & Baijings. This work by the internationally renowned Dutch design duo explores the design of a MINI One by examining its composition down to the smallest details and, in so doing, dissecting the design process per se. continued →
Apr 13th, 2012
MINI sales continue to climb with the addition of the Countryman A total of 32,421 MINI brand vehicles were delivered worldwide to customers in March (prev. yr. 30,690 / +5.6%) and 68,210 (prev. yr. 60,860) vehicles were sold in the first quarter of 2012. This represents a sales increase of 12.1% compared with the first three months of last year and a new record in first quarter sales for the brand. continued →
Apr 8th, 2012
[Official Release] A fascinating retrospective and lots of promising future perspectives mark the appearance of the premium brand MINI at the New York International Auto Show (April 6th – 15th 2012). MINI was launched on the US automobile market ten years ago – the start of a rapid success story which led from the first premium small car to a family which has since grown to include six different models – now to be enriched with an additional member presented at the New York Auto Show itself. The tradition-steeped trade fair not only celebrates the brand’s US anniversary but also sees the world premiere of the MINI John Cooper Works Countryman. continued →
Apr 1st, 2012
[Official Release] The MINI feels very much at home just about anywhere on the planet. And soon the world will also be the oyster of MINI drivers and their entourages. 12 days on from the “official” start of spring, MINI can announce its arrival among the ranks of camping outfitters. A sumptuously appointed caravan with two sleeping bays and a roof-top tent (also designed for two) in the classic John Cooper Works colour scheme will whet the appetite for do-it-yourself summer holidays peppered with spur-of-the-moment detours along the way. The British premium car maker is very literally inviting us all to dream, while reinforcing its status as a universal supplier of stylish mobility solutions. Its aim is clear: following the unveiling of the MINI Clubvan Concept – the first MINI for everyday business use – at the Geneva Motor Show in early March 2012, come 1 April it will be time to offer customers a very MINI holiday experience as well. continued →
Mar 21st, 2012
Tomorrow, March 22,2012, officially marks 10 years of MINI in the US of A. What many dismissed as a niche car for a non-existant audience has more than flourished on American soil. But MINI did more than just bring back a classic. It did more than sell a fun, fast, cute little car. MINI defined an entirely new market segment in the US: The Premium Small Car. At the time, you could buy small, you could buy nice, you could buy fun, but you couldn’t buy all three. Not in one car, anyway. Now it seems like every auto show circuit, another manufacturer has a new, nice, small car with its sights set on being the next MINI. Try though they might, none of them have yet been able to match MINI’s mix of performance, personalization, fuel economy and style. Critics might be able to argue for better cars in one or two areas, but no one has yet to match MINI in that sweet spot at the intersection of performance, economy, and affordable luxury. continued →
Mar 12th, 2012
Today at South by Southwest Interactive in Austin, Texas BMW Group announced that the Stitcher Smart Radio iPhone App will be the next compatible app for iDrive/MINI Connected. Video of the prototype app in a BMW 650i and press release after the jump.
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Mar 9th, 2012
We’ve given you the news from MINI, the photos of the show and even our impressions. Now let’s turn to the MINI press conference itself hosted by BMW board member Ian Robertson.
Official Release: “Bonjour et bienvenue chez MINI! Can you believe it was two years ago that we introduced the MINI Countryman right here in Geneva? It began as an idea to give fans even more MINI and the Countryman turned into a global sensation. continued →
