Jan 24th, 2014
The Mini Monty Carlo Rally three-peat is a staple of MINI enthusiast culture to this day. While familiar to most, it’s not an accomplishment to be taken lightly. Severely out-classed, the Mini team showed what small can really do. Today MINI’s motorsports presence has evolved, but is no less accomplished. Racing in MINI-only leagues, GRAND-AM (now part of AMLS), WRC and now three time Dakar champions, the MINI brand keeps having fun going fast. While the racing landscape has changed tremendously, MINI has kept racing a priority and that is a remarkable thing. From the nearly stock in Class B GRAND-AM, to the highly specialized BMW Group monsters of Dakar, we’re just excited that there are MINIs out there being driven in anger. Even better when they win!
Jan 18th, 2014
So much for asking Peterhansel to slow down…
Official Release: Stéphane Peterhansel (FR) in his black MINI ALL4 Racing has won the 13th and penultimate stage of the 2014 Dakar Rally. The Monster Energy X-raid Team driver finished the day 3:38 minutes ahead of Nasser Al-Attiyah (QT) in the predominantly white MINI ALL4 Racing, Joan “Nani” Roma (ES) in the yellow MINI ALL4 Racing, which is based on the MINI John Cooper Works Countryman, was in 3rd place.
Jan 14th, 2014
Official Release: Stéphane Peterhansel (FR) in his black MINI ALL4 Racing topped the timesheets on stage 9 at the 2014 Dakar Rally. The Monster Energy X-raid Team driver dominated today’s 422km-long stage from Calama to Iquique (both CL) and finished 2:17 minutes in front of his MINI teammate Nasser Al-Attiyah (QT) in the predominantly white MINI ALL4 Racing car.
Jan 8th, 2014
The best of the best have been chosen and voting is now open for MINI’s Final Final Test Drive. Head over to MINIUSA and get voting
What’s the Final Final Test Drive and what are these MINI fans trying to win? Traditionally car companies hand the car to the media. The media dissects the car and tells the consumer what to think. MINI wants to turn that on its ear and allow owners to get the firs crack at the new MINI and report on it themselves. The idea is simple – MINI USA asked to hear why someone deserved to test the new MINI before anyone else and how you’d do it.
So why do this? The winner gets to not only live out this test but do it before the car goes on sale and before much of the media even drives it. Yes, you will become an internet celebrity.
But the best part is what MINI will give you next. continued →
Dec 24th, 2013
NAIAS will be big for MINI this year. Expect a full stage of F56s with the highlight being the JCW concept. The concept, a thinly veiled version of the 2015 JCW will make it’s public debut at the show. Check back with MF during NAIAS (01.13-01.14) as we’ll be live on floor with plenty of photos and interviews.
Official Release: The new edition of an original is the central focus of the MINI presentation at the North American International Auto Show (NAIAS) 2014 in Detroit. The British premium brand presents the new MINI – with a distinctive and carefully refined design, further increased driving fun and a range of innovative fittings that is unique in the small car segment. As well as this latest addition, the limelight in Detroit will also be on the six other members of the MINI family. All in all the diversity of the model program is greater than ever before in the history of the brand. What is more, MINI provides visitors to the NAIAS from January 18th – 26th 2014 with a look ahead to a new form of extreme driving fun. The MINI John Cooper Works Concept sees its world premiere in Detroit, instantly conveying a genuine passion for racing. continued →
Dec 19th, 2013
MINI and Burton have teamed up again for more winter sports fun. This year, the Paceman joins the Countryman in representing MINI on snow as MINI and Burton present an art installation celebrating creativity and the fun of professional winter sports. The official run down follows. continued →
Dec 13th, 2013
It’s no small thing that BMW Group’s two iconic British brands, MINI and Rolls Royce, are still producing most if not all of their cars in the UK. If they wanted to, BMW could have gone the route of Fiat and built Coopers in Mexico, but they didn’t. While BMW group utilizes manufacturing facilities all over the world (the Countryman and Paceman are currently made in Austria, for example), their commitment to utilizing quality British manufacturing is still going strong. Case in point, BMW is adding jobs at its UK facilities. Primarily at MINI Plant Oxford, Rolls Royce’s plat at Goodwood, and Hams Hall where the next generation of MINI engines will be built. Here’s the official rundown.