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Section: Official News

MINI USA Sales Down 17% for August

MotoringFile Sections: Official News, Sales Sep 3rd, 2014 4 Comments

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As 2015 MINI orders start to pile-up at the port due to EPA certification delays, we’re starting to see sales affected. For August, MINI USA reports 5,006 automobiles, a decrease of 16.9 percent from the 6,023 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 34,969 automobiles, a decrease of 21.1 percent from the 44,329 automobiles sold in the first eight months of 2013.

Click through to see the full sales break-down. continued →

MINI’s Superleggera Concept Car to Make UK Debut at the Salon Privé

MotoringFile Sections: Auto Shows, F59 Roadster/Coupe, Official News Sep 3rd, 2014 1 Comment

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Salon Privé will mark the second appearance for the Superleggera Concept this year and signals that MINI is serious about the car. According to sources the concept previews a new interpretation of MINI’s classic design language that will be a part of future products. Those same sources have indicated to us that MINI executives are keen on making sure a roadster (perhaps one with a folding hardtop) will be remain part of those plans.

Official Release: MINI and Touring Superleggera, the tradition-steeped design and coach building house based in Milan, have brought the MINI Superleggera™ Vision to the UK for the first time at the highly exclusive Salon Privé.

The MINI Superleggera Vision is on the one hand a classic roadster – a compact and agile two-seater – expressing the most minimalist and emotional style of motoring; and on the other hand its electric drivetrain gives the car distinctly modern driving dynamics. continued →

MINI ALL4 Racing Prepares for the the Baja Poland

MotoringFile Sections: Countryman Dakar, Motorsports, Official News, R60 (Countryman) Aug 29th, 2014 2 Comments

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Official Release: No rest for the Monster Energy X-raid Team in the 2014 FIA World Cup for Cross-Country Rallies as the reigning champion is sending no fewer than four MINI ALL4 Racing cars to compete in the 2014 Baja Poland (28-30 August) barely two weeks after finishing second and third at the Hungarian Baja. With Vladimir Vasilyev/Konstantin Zhiltsov (RU/RU) spearheading the overall standings in their MINI ALL4 Racing and two Polish drivers Krzysztof Holowczyc and Martin Kaczmarski competing in front of their home crowds in two other MINI ALL4 Racing, the Baja Poland promises to become a special World Cup round for the X-raid Team. The German duo Stephan Schott/Holm Schmidt completes the team’s four-car line-up in Poland.

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MINI USA Head of Marketing Tom Salkowsky Appointed to Worldwide Position Within MINI

MotoringFile Sections: Official News Aug 29th, 2014 2 Comments

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Huge congrats to Tom from all of us at MotoringFile. However we’ll be very sorry to see him go. Tom has been a welcome addition to the MINI brand since moving over from BMW a few years ago and successfully oversaw the brands tremendous recent growth.

Official Release: MINI USA announced that Tom Salkowsky, current Head of MINI USA Marketing, has accepted a new position within the global MINI organization. Starting November 1st, Salkowsky, who will relocate to Munich, will be Department Head of the Key Account Management group. continued →


MINI Reveals Future of Travel at London Design Festival

MotoringFile Sections: Design, Events, MF Feature, MINI Concept Cars, Official News, Technology Aug 21st, 2014 1 Comment

MINI London Design Festival

MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?

The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →

MINI Celebrates its 55th Birthday at the International Mini Meeting (Gallery)

MotoringFile Sections: Events, Official News Aug 21st, 2014 3 Comments

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Official Release: When the first classic Mini, made in Birmingham, went on the market on August 18th 1959, none of the people involved at the time are likely to have imagined that the concept of a revolutionary small car would turn into one of the automotive industry’s most impressive success stories stretching over a period of five and half decades. 55 years ago, two models were presented to the public which differed solely in their radiator grille, hub caps and paint finishes: the Morris Mini Minor and the Austin Seven. Designer Alec Issigonis’ concept was both simple and ingenious: lots of interior space combined with minimum exterior dimensions, four seats, perfect driving properties, low fuel consumption and a reasonable price. These brilliant ideas had an impact that was to extend into the 21st century.

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Official: MINI to Field Four Dakar-style Cars in FIA Cross Country Rallies

MotoringFile Sections: Countryman Dakar, Official News Aug 19th, 2014 1 Comment

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Official Release: MINI and the Monster Energy X-raid Team face their next challenge in the FIA World Cup for Cross Country Rallies: For the seventh race of the season it’s off to Pápa (HU), where from 14 to 16 August the Baja Hungary will be held. After finishing in the first four places at the Baja Aragón recently, MINI and X-raid want to be successful in Hungary too.

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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