Dec 9th, 2014
Official Release: MINI Collection is breaking new ground with the “MINI Collection Screendancer” – an innovative way to shop for fashion and accessories using iTunes. This pioneering idea allows iTunes users to watch music videos and shop for the dancers’ outfits at the same time. The Screendancer is a plug-in for iTunes Visualizer, a programme that displays visual effects synchronised to the song playing. Once the MINI Collection Screendancer is installed on a computer, the plug-in can recognise the rhythm and real dancers move to the beat. As an extra innovative feature, the dancers’ outfits can be bought directly from the MINI online shop. The new MINI Collection 2014/16 presents the top items from the dancers’ ever-changing outfits – from caps, beanies, T-shirts, hoodies and jackets to trainers and watches. Simply click on the product for more details. continued →
Dec 5th, 2014
Official Release: There is no other motor race like it on earth – the Dakar Rally takes drivers across 9,000km of the South American continent, through Chile, Bolivia and Argentina – the MINI ALL4 Racing is back again in 2015 to defend its Dakar Rally crown.
With several new and reinstated stages, the Dakar Rally is the ultimate challenge for those taking part. From merciless gravel sections to the breathtaking heights of the Andes, and from the sweltering heat of the Atacama Desert to the tricky soft sand dunes, competitors are often heading into the unknown, facing unforeseen obstacles. continued →
Dec 2nd, 2014
MINI USA sales are gaining momentum with almost 3,000 F56 Cooper and Cooper S models sold over the course of November. Combined with the rest of the range MINI sold over 5,000 units for the month, an increase of 9.5% over the previous year. However there are a couple notable low numbers worth mentioning. Click through for all the details. continued →
Nov 28th, 2014
Owners love their MINIs for many reasons, but the practical reasons among those include MINI’s low depreciation and high resale value. However you do not have to take our word for it as MINI USA just received two Residual Value Awards from ALG. The MINI Hardtop won top honors in the Premium Compact Class while the MINI Countryman is projected to hold it’s value better over three years than any other Subcompact Utility Vehicle. ALG has been projecting residual values for nearly nearly 50 years and has been awarding honors for the top performers for the past 15 years of which MINI USA has been no stranger, winning many times. continued →
Nov 21st, 2014
The BMW Museum finally gives us the exhibition we deserve. Starting next week and until January 31st 2016, a showing of over 30 vehicles along with accessories, photos, films and sketches will tell the MINI Story. I don’t know about you but I definitely want to check this out. I could have actually done it, if this did not happen. Anyways, if any of you happen to see the MINI Story don’t hesitate to share your pictures with us. continued →
Nov 19th, 2014
MINI is a transportation company. They solve transportation problems in smart and stylish ways that hold true to the MINI brand. And in this case that doesn’t necessarily mean an automotive solution. Today MINI takes the wraps off of the MINI Citysurfer, a product designed to solve transportation needs of urban dwellers in the most space and fuel efficient way possible while holding true to the kind of fun we expect with MINI products.
What we have here is a 40 lbs electric scooter with a 10-15 mile range that neatly folks to fit in the back of a MINI. Oh, and it looks incredible. Before you get your credit card out, keep in mind that this is a concept and MINI has not yet announced any concrete plans to build it let, alone a time-table. However, unlike MINI’s previous electric scooter concept, this looks entirely plausible from a production standpoint — especially if MINI partners with an existing manufacturer in the space.
The MINI Citysurfer will debut at the LA Auto Show this weekend alongside the Superleggera concept and the entire MINI range. If you’re in the area, check it out and let us know what you think. If not, hit up the comments below and let MINI know if they should build it. Either way, click through and check out the full gallery and official release.
Nov 19th, 2014
After a long wait the largest streaming service in the world is finally coming to MINI Connected. Joining Pandora, Tunein and Stitcher, Amazon Cloud Player, Deezer, Napster and Audible, Spotify is part of the MINI connected family of integrated apps that gives drivers a safe autmootive grade interface to control apps from their iOS and Android devices.
Official release: We all know that the new MINI rocks, but now there’s even more for music-loving MINI fans to be jazzed about with the introduction of Spotify to the brand’s roster of third-party App integration.