Sections: F56 Hatch, Video Nov 26th, 2013 54 Comments 
The F56 MINI debuted a week with with 250 photos and plenty of official information. However the one thing that we haven’t seen are the usual detailed official videos that help give us a full view of the car inside and out. Wait no more… they’ve arrived and in 1080 HD glory. Check out all 10 after the break. continued →
Sections: F56 Hatch, Video Nov 20th, 2013 7 Comments 
What’s better than hundreds of photos of the new MINI? Seeing it in motion.
Sections: Events, Official News, Video Nov 19th, 2013 No Comments 
Want to be one of the first people to drive the new 2014, F56 MINI? Here’s an exclusive sneak peek at MINI USA’s new contest launching Nov. 20th where you can win the chance to do just that.
Sections: F56 Hatch, Video Nov 10th, 2013 24 Comments 
MINI’s slowly giving us a fuller picture of the 2014 F56 MINI has we get closer to the final reveal November 18th. This latest look is the first video we’ve seen of the new car. It gives us some glimpses of the overall shape of the car as well as the improved lighting technology (optional LEDs in this case) and re-profiled designs front and back. Check it all out in video form after the break. continued →
Sections: Best of the Web, In the Press, JCW GP, R56 (Hatch), Video Nov 8th, 2013 16 Comments 
The MINI JCW GP is a car that we here at MotoringFile hold in rather high esteem. While certainly not for everyone, it’s a package deal of everything the second generation MINI has to offer in terms of a pure driving experience and special JCW touches. It’s a car MINI created not to make money on (because like the 2006 GP, MINI likely lost money on this model), but out of sheer brand enthusiasm.
We’ve reviewed it on the track and on the road and fell in love with it both times.
Turns out we’re not the only ones who feel that way. EVO has included the second generation MINI JCW GP in its list of final contenders for EVO Car of the Year. continued →
Sections: Best of the Web, Marketing, Video Oct 23rd, 2013 6 Comments 
When it comes to cars and safety, there’s the stats and there’s how a car makes you feel. Small cars like the MINI always struggle to be thought of as “safe” when so many bigger, heavier vehicles roam the streets. Yet even the first generation MINI had a four star crash rating. The current Hardtop Hatch and its variants have five star ratings and recently the Countryman was named an IIHS Safety Pick for 2013. To raise awareness, MINI USA has put together a TV spot focused on “feeling secure in a MINI Countryman.” Watch it all the way through to the payoff. It’s worth it.
Sections: Events, F56 Hatch, Official News, Video Oct 20th, 2013 10 Comments 
With the official debut of the next generation MINI Cooper hardtop hatch, the F56, just weeks away, MINI has started the launch party off in earnest with a contest for MINI fans to see the car debut in person at one of three venues. In either London, Los Angeles or Shanghai, lucky MINI fans will get a chance to see the new car in person before the rest of the world as well as participate in celebration events in each venue city.
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