Sections: Marketing, Video Feb 19th, 2014 2 Comments 
MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version of ‘O Canada’ in this video from MINI CANADA.
Sections: F56 Hatch, Reviews, Video Feb 5th, 2014 41 Comments 
Last week we had a day to spend with the all new 2014 F56 MINI Cooper and Cooper S. During that time we roamed the mountain passes and ocean front roads to bring you our first thoughts on MINI’s most important car since the launch of the R50 in 2001. But we also wanted to bring you more than just written words and photos from the launch.
So one take, no script, 20 minutes and a GoPro camera, we had our first video review of the F56 MINI Cooper and Cooper S. Check it out after the break.
Sections: F56 Hatch, Video Jan 31st, 2014 7 Comments 
We’ve got song, dance and a man riding a water-powered levitation device. Oh, and there are MINIs too. Enjoy. continued →
Sections: F56 Hatch, Video Jan 30th, 2014 11 Comments 
Does the 2014 Cooper S exhaust still pop and burble? Is it as good as the R56 or R53 that came before it? Find out after the break. continued →
Sections: Countryman Dakar, Motorsports, Video Jan 6th, 2014 No Comments 
The Dakar is underway and MINI has just taken the lead. More specifically Stéphane #Peterhansel and the MINI X-raid team is currently leading Carlos Sainz by 46s.
What’s the Dakar? Let MINI’s 2012 victory recap video explain it to you. And yes, the 0:35 moment is real. continued →
Sections: JCW GP, R56 (Hatch), Video Dec 26th, 2013 12 Comments 
Drive TV – a Youtube favorite of ours features a handful or different shows that explore every corner of the automotive world. One of our favorites, Tuned with Matt Farah recently took a JCW GP to the Silver State Classic. An open road challenge in the Nevada Dessert, it’s a timed event that involved speed, endurance and math. And on a long holiday weekend it’s also a perfect thing to sit back and enjoy. continued →
Sections: F56 Hatch, Marketing, Video Dec 18th, 2013 25 Comments 
MINI’s got a new ad for the next generation MINI, the F56. It features a Cooper S version and “Spike” the bulldog. But it’s more than just a good look at the new car. It’s also an homage to the very first MINI commercial ever shown in the US – also featuring a bulldog coming to grips with a MINI.
What also makes the ad worth watching for MINI enthusiasts is a closer look at some of the interior details in action. Specifically, the MINI Light Ring, the heads-up display, and close-ups of the start/stop toggle switch.
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