MINIUSA Launches Defy Labels Campaign Culminating in Super Bowl Ad
MINIUSA is launching the largest advertising campaigns in its history with the new Defy Labels campaign. Quietly launched earlier this week the idea behind…
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MINIs on TV
MINI Design Explain the Cool Uncle aka the Clubman
A few weeks ago we told you about “the Gentleman”, MINI Design’s internal term they used to personify what the Clubman should be. But…
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Dakar Begins this Weekend with MINI Ready to Defend Title
Consider this your friendly reminder – this Saturday MINI begins it’s defense of the Dakar title. Dakar is easily MINI’s most successful event in…
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MINI Talks New Clubman & the Evolution of the Brand
BMW/MINI board member Peter Schwarzenbauer took time out of the Clubman’s European launch to chat about the car and the evolution of the MINI…
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Autoblog Explores the F54 Clubman with MINI USA Product Manager
We’ll be hands-on with the new Clubman in a matter of weeks. But in the meantime associate Autoblog Editor Brandon Turkus had the opportunity…
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2015 MINI Challenge Race (Video)
Ahead of attending the MINI John Cooper Works press event next week, the MotoringFile crew is in full race mode. Today, EVO brings us eight…
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2017 Countryman Spotted on the ‘Ring (Video)
The announcement of the 2016 Clubman is not even one week old and we are already moving on to other news. A little more than…
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A Tribute to the MINI R58 Coupe (Video)
One of our readers, Jimmy, created a video tribute to the R58 Coupe and we thought it would make a good weekend watch. It’s…
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2016 MINI Clubman Detailed in Official Videos
Because high-resolution photos are never enough, MINI is bringing us a series of videos showcasing their brand new model. Unfortunately there are no driving…
Read More2016 MINI Clubman Teased, Sort Of (Video)
The 2016 Clubman is only a few weeks away from making its public debut, but MINI’s PR effort is already in full force. To…
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