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Section: Opinion

Cross-Shopping the F56 JCW with the MkVII Golf R

MotoringFile Sections: F56 Two-Door Hardtop, JCW, MINI Competitors, MotoringFile Garage, Opinion Apr 15th, 2015 14 Comments

2015_golf_r_4411As discussed in the last episode of White Roof Radio, Todd spent most of last week driving a 2015 4-door Golf GTI. His impression was rather positive, so positive in fact, that we dedicated almost half of the show talking about his experience and how it compares to the F56. While Gabe has also praised the GTI in the past, this weekend was our turn to test-drive Volkswagen’s Hot Hatch. continued →

The Future Of The Auto Industry In One Chart

MotoringFile Sections: In the Press, Opinion, Technology Apr 13th, 2015 6 Comments

213450

As evangelized in Back to the Future Part II, 2015 is supposed to be the year of hoverboards and flying cars (Note: If you don’t know what we’re talking about, stop reading this post and go watch the entire BTTF series now). Sadly, 2015 will probably not be the year of flying DeLoreans, or more appropriately, flying MINIs. With that in mind, we asked our readers last month in what ways could MINI innovate. Coming with up with a tangible answer on such an open-ended question is difficult, but Morgan Stanley Analyst Adam Jonas has provided a context that could help us think further about this matter. continued →

MINI UK Set New Sales Record In Q1 2015

MotoringFile Sections: Opinion, Sales Apr 8th, 2015 1 Comment

F55_4DoorHardtop (104)We rarely write about individual country sales figures, but given the outstanding performance of MINI UK, this is worth a mention. The brand managed to break yet another sales record for the first quarter of the year with 14,961 cars sold. It’s the strongest quarter one sales figures since the brand relaunch in 2001. Unsurprisingly, the main driver behind this outstanding number is the Hardtop lineup with a staggering 265% sales increase since 2014. continued →

Why BMW is Moving MINI Further Upscale (And Why We’re Not Worried)

MotoringFile Sections: F54 Clubman, F55 Four-Door Hardtop, F56 Two-Door Hardtop, F57 Convertible, F60 Countryman, Opinion Apr 3rd, 2015 23 Comments

F55 Design Sketch

Premium does not equal high cost. Nor does a move further upscale mean MINI will turn its back on the style and performance that has made the brand such a success over the years. Now with that out let’s get to the why, how and when. continued →


Opinion: Coupe Confessional

MotoringFile Sections: MotoringFile Garage, Opinion, R58 (Coupe) Mar 24th, 2015 18 Comments

Oswin side 1280x720Owning a MINI Coupe has been quite an experience so far, and the news that the Coupe and Roadster are finished this month leaves this Coupe owner looking back, and confessing that he is feeling good about the future.  continued →

MINI USA Marketing and Pixels

MotoringFile Sections: F56 Two-Door Hardtop, Marketing, Official News, Opinion Mar 23rd, 2015 35 Comments

mini-pacman-ghostsBack in December, we wrote a review of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected on MINI USA’s marketing efforts for the past year. The key takeaway on this topic was that MINI USA needed to name a VP of Devil’s Advocacy to think with the assumption that everyone else is wrong when projects like the Final Test Test Drive and the Motoring Tag are put on the table. Based on Adam Sandler’s latest movie trailer, Pixels, it appears that MINI USA has yet to find this VP. Or worse, they haven’t even started looking for one. continued →


Opinion: How Could MINI Innovate?

MotoringFile Sections: Design, Opinion, Sales, Technology Mar 17th, 2015 8 Comments

MINI-Core-Design-Concept-6In short, we have no idea. There are many things that we would like to see MINI do better, but none of those things are truly innovative and should be the standard for any premium brand anyway. You are probably wondering where we think MINI should do better, so here is a quick list: sales experience, service experience, product quality, and marketing. Because of the types of products MINI sells (i.e. combustion engines) and because of the way BMW North America, and by extension MINI USA, is currently set-up (i.e. dealer network), it is actually difficult to truly innovate in most of the areas mentioned above. So what else is there? continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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Reviews:
'12 JCW Coupe
'11 Fiat 500 Sport
'11 Tesla Roaster 2.5 '11 Countryman Comparo
'11 Cooper S Hatch
'11 Countryman MCS (FWD)
'11 Countryman MC (auto)
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JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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