Mar 18th, 2015
Yesterday the typically reliable Car magazine indicated that MINI’s Superleggera Roadster concept had been approved for a 2018 production date. Today the typically reliable Automotive News says not so fast. According to the industry publication:
BMW has not approved a roadster based on the Superleggera concept for its Mini brand and has not decided whether to add a “mini Mini” that would be built with Toyota, Mini’s top executive, Peter Schwarzenbauer, said. continued →
Oct 21st, 2014
Before you head for the comments to complain about MINIs becoming MAXIs read on…
Sources inside MINI are telling us to expect the next generation MINI hatch to grow in size and into the C segment. That’s the same segment as the VW Gold/GTI and Ford Focus – decidedly bigger than the current MINI. And yet MINI is set to get even smaller in the years ahead. Details? Read on… continued →
Oct 15th, 2014
Since we published our opinion piece last week stating that the Rocketman was a necessary move for the brand, we’ve heard from several sources on the subject. According these sources in the know, it’s great news for those of us who have been wanting a MINI city car.
Oct 7th, 2014
By next summer three of MINI’s then eight models will have four doors. And if the Countryman’s success is anything to go by, its this segment that will be critical to the brand’s success in the years ahead. And there in lies the problem. The brand was built on unconventional. A finger in the air aimed at authority, the brand has been built on thinking differently and making less do more. And yet MINI is becoming quite established with utility vehicles, all wheel drive and an increasing size across every product. We applaud the success of the brand and understand the importance of financial viability, but there is something missing in all of this. You know it, we know it and by some accounts MINI knows it as well. It’s called the Rocketman. And we at MotoringFile want it built.
Sep 16th, 2014
And that is not an understatement. Following the official launch of the F55 and its subsequent review by a number of outlets, Auto Express editor-in-chief Steve Fowler shares his thoughts on the status of the MINI brand:
Think of it this way: if the original Mini was built by a company that had the wherewithal and finances to continually develop it, 911-style, as it should’ve been, I suspect it would be a very similar car – and model range – to what it is today. Whether you like BMW owning MINI or not, the German company has done brilliant things with the brand, and will continue to do so.
Sep 16th, 2014
Much has been written on the Rocketman on these pages. Earlier this year our sources had told us that the car was undergoing feasibility studies with an eye to bring it to market on the back of a Toyota platform. Ever since MINI Design head Gert Hildebrand and Exterior Design head Marcus Syring dreamt up the idea of the Rocketman while waiting for a delayed flight at a New York airport, there’s been a powerful movement within the company to get it built. While the initial design study was seen as a major success, it died on the vine due to BMW not wanting to invest in a city car version of the forthcoming UKL platform. More specifically BMW didn’t believe the sales volume would ever make up the initial investment unless they sold the car for the same price as the F56 – which to many would be unacceptable.
But lucky for us that didn’t stop the enthusiasm inside MINI for making a city car. And now we have our first promising public quote from MINI Design Chief Anders Warming on the topic. continued →
Dec 11th, 2013
Over the past few days we’ve been focusing on MINI Design’s past through an interview with the lead exterior designer of the R50 and then a look back at some key concepts that launched the brand. Today we wanted to step back but in a different direction. It’s a direction that’s more relevant to the F56 and to where MINI is heading. In late 2010 MINI unleashed the Rocketman concept after furious work by the Gert Hildebrand lead design team. The initial concept came together during a layout at JFK earlier that year where Hildebrand and Head of Exterior Design Marcus Syring (now at Rolls Royce) starting talking and sketching a smaller more basic MINI. continued →