Oct 21st, 2014
Before you head for the comments to complain about MINIs becoming MAXIs read on…
Sources inside MINI are telling us to expect the next generation MINI hatch to grow in size and into the C segment. That’s the same segment as the VW Gold/GTI and Ford Focus – decidedly bigger than the current MINI. And yet MINI is set to get even smaller in the years ahead. Details? Read on… continued →
Oct 15th, 2014
Since we published our opinion piece last week stating that the Rocketman was a necessary move for the brand, we’ve heard from several sources on the subject. According these sources in the know, it’s great news for those of us who have been wanting a MINI city car.
Oct 7th, 2014
By next summer three of MINI’s then eight models will have four doors. And if the Countryman’s success is anything to go by, its this segment that will be critical to the brand’s success in the years ahead. And there in lies the problem. The brand was built on unconventional. A finger in the air aimed at authority, the brand has been built on thinking differently and making less do more. And yet MINI is becoming quite established with utility vehicles, all wheel drive and an increasing size across every product. We applaud the success of the brand and understand the importance of financial viability, but there is something missing in all of this. You know it, we know it and by some accounts MINI knows it as well. It’s called the Rocketman. And we at MotoringFile want it built.
Sep 16th, 2014
And that is not an understatement. Following the official launch of the F55 and its subsequent review by a number of outlets, Auto Express editor-in-chief Steve Fowler shares his thoughts on the status of the MINI brand:
Think of it this way: if the original Mini was built by a company that had the wherewithal and finances to continually develop it, 911-style, as it should’ve been, I suspect it would be a very similar car – and model range – to what it is today. Whether you like BMW owning MINI or not, the German company has done brilliant things with the brand, and will continue to do so.
Sep 16th, 2014
Much has been written on the Rocketman on these pages. Earlier this year our sources had told us that the car was undergoing feasibility studies with an eye to bring it to market on the back of a Toyota platform. Ever since MINI Design head Gert Hildebrand and Exterior Design head Marcus Syring dreamt up the idea of the Rocketman while waiting for a delayed flight at a New York airport, there’s been a powerful movement within the company to get it built. While the initial design study was seen as a major success, it died on the vine due to BMW not wanting to invest in a city car version of the forthcoming UKL platform. More specifically BMW didn’t believe the sales volume would ever make up the initial investment unless they sold the car for the same price as the F56 – which to many would be unacceptable.
But lucky for us that didn’t stop the enthusiasm inside MINI for making a city car. And now we have our first promising public quote from MINI Design Chief Anders Warming on the topic. continued →
Dec 11th, 2013
Over the past few days we’ve been focusing on MINI Design’s past through an interview with the lead exterior designer of the R50 and then a look back at some key concepts that launched the brand. Today we wanted to step back but in a different direction. It’s a direction that’s more relevant to the F56 and to where MINI is heading. In late 2010 MINI unleashed the Rocketman concept after furious work by the Gert Hildebrand lead design team. The initial concept came together during a layout at JFK earlier that year where Hildebrand and Head of Exterior Design Marcus Syring (now at Rolls Royce) starting talking and sketching a smaller more basic MINI. continued →
Jun 14th, 2012
MINI has dusted off and updated the most exciting concept from the past five years. The MINI Rocketman was meant to show off how far MINImalism could go and how the original MINI could be reinterpreted without an increase in size. The updates aren’t dramatic but they do offer some new interior ideas while wrapping the entire package in a better looking color scheme. All well and good but we’re more excited to see the Rocketman back in the public eye because we believe it will visually prepare us all for release of the 3rd generation in late 2013. As we’ve reported in the past, we believe the Rocketman is a very good look at the F56 and the entire 3rd generation of MINIs. The size may be different (the F56 will be the same size as the R56 and R53) but the general design language we see here will be shared with the new MINI expected to roll-out late next year.
Official Release: This summer the best athletes from some 200 countries will gather in London, England for the London 2012 Games – the biggest sporting spectacle on the planet. A total of 302 medals for the Olympic Games and 503 for the Paralympic Games will be up for grabs between July and early September, but the Games are about more than outstanding sporting achievement alone. The event plays a particularly important role as a platform for cultures to interact. And for London itself, there is the opportunity to once again put its best foot forward as host city. British premium car brand MINI will roll out the red carpet for the Olympians and Paralympians with the new edition of a spectacular small car study first presented at the International Geneva Motor Show 2011. The new design of the MINI Rocketman Concept combines innovative ideas for personal mobility in major cities with classical, unmistakably British design features inside and out. This extraordinary car will be on show in the BMW Group Pavilion, which is located close to the Olympic and Paralympic Village and will act as a showcase for the company during the Games.