Mar 10th, 2010
MINI Sales continue to look good for 2010. Worldwide sales are up 16% and BMW expects big things with the launch of the Countryman later this year in Europe (and early next in the US).
Official Release: Sales of the MINI brand also continued to perform well. Last month, 13,443 MINI cars, 16.0% more than in February 2009 (11,584), were delivered to customers worldwide. 25,645 MINI vehicles were sold in the year to the end of February. That represents an increase of 18.2% (prev. yr. 21,704). Ian Robertson: “Over the next few years the MINI product family will grow from three to six members. The MINI family’s fourth model, the new MINI Countryman, will arrive in showrooms in September and will play an important part in the premium brand’s long-term growth.”
Mar 2nd, 2010
MINI Sales are up (barely) for February year over year. The big winner? The MINI Convertible was up over 700% thanks to the new model (and the fact that there technically wasn’t a convertible model last February. Down? Everything else.
Feb 9th, 2010
Official Release: The MINI brand also saw a substantial increase in sales volumes in the month under review. With 12,181 (prev. yr. 10,120) units sold, 20.4% more vehicles were delivered. Volumes increased for all three model series. In January 1,191 (+510.8% / prev. yr. 195) MINI Convertibles were delivered to customers. The MINI Clubman was sold to 2,003 customers last month (+5.2% / prev. yr. 1,904), while the MINI recorded 8,987 deliveries worldwide (+12.0% / prev. yr. 8,021).
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Feb 3rd, 2010
Unlike previous months MINI USA didn’t talk much about sale other than to give a figure. And it’s curious because sales were actually up 7.9%. MINI USA is reporting that they sold 2,247 MINIs as compared to 2,082 cars reported last January.
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Jan 4th, 2010
MINI USA reported sales of 3,489 automobiles, a decrease of 2.2 percent compared to 3,566 cars reported in the same month a year ago. For the year, MINI USA also reported sales of 45,225 automobiles, a decrease of 16.4 percent compared to the 54,077 cars reported in 2008.
“In a 2009, where our segment was down over 40 percent, we’re quite happy with MINI’s performance as it was the second best year since the launch of the brand in 2002, and market share increased significantly,” said Jim McDowell, Vice President MINI USA. “For 2010, our growth story should continue driven by three factors: an improving economy, adding dealerships in key markets of opportunity across the US, and building momentum for doubling the number of vehicles in the MINI range.”
Dec 16th, 2009
BMW and Mercedes have been trying to find ways to pool resources and save money for the last several years. From sharing engines to sharing the MINI platform, several options have been discussed and ultimately decided against. However this week the two are announcing that they will be cooperating not in engineering or production of delivery processing. The Automotive News is reporting that the two (including of course MINI) will be cooperating in vehicle processing in Mercedes Baltimore processing plant. Here’s an excerpt:
Jim O’Donnell, president of BMW of North America, told Automotive News today the deal will save BMW time and money. He anticipates about 50,000 cars destined for the central region, which includes Chicago, will be prepared by Mercedes-Benz. He would not disclose financial details. continued →
Dec 9th, 2009
Recently our sister site BimmerFile had a chance to talk with BMW Board Member Ian Robertson. One of things that came up was MINI potentially moving limited production out of Oxford and into another BMW plant. Some theorized it could be the Spartanburg plant in South Carolina USA. However our sources have confirmed BMW is considering limited MINI production not in the US but in Germany. And to better insulate against the currency exchange issues as quickly as possible, BMW will likely make change as soon as 2011 with the introduction of the mid life-cycle facelifted models. continued →
