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Section: Sales

MINI Worldwide Sales Up 39% In March 2015

MotoringFile Sections: Official News, Sales Apr 14th, 2015 15 Comments

P90144729-F56When MINI USA performs well, worldwide sales tend to follow. In fact, the BMW Group achieved its best month of March ever with an 8.1% increase in sales compare to the same month last year. MINI is one of the factor of this impressive performance, with 38.9% sales increase. While BMW doesn’t provide the breakdown of sales by model, BMW Group Board Member Peter Schwarzenbauer explains what drove MINI sales this March. continued →

MINI UK Set New Sales Record In Q1 2015

MotoringFile Sections: Opinion, Sales Apr 8th, 2015 1 Comment

F55_4DoorHardtop (104)We rarely write about individual country sales figures, but given the outstanding performance of MINI UK, this is worth a mention. The brand managed to break yet another sales record for the first quarter of the year with 14,961 cars sold. It’s the strongest quarter one sales figures since the brand relaunch in 2001. Unsurprisingly, the main driver behind this outstanding number is the Hardtop lineup with a staggering 265% sales increase since 2014. continued →

MINI USA Sales Up 59% in March 2015

MotoringFile Sections: Official News, Sales Apr 2nd, 2015 17 Comments

F56_3DoorHardtopDesign (12)MINI USA sales just came out for March and they are up 59.5% compare to the same month last year. These results are primarily driven by the Hardtop 2-door, 4-door, and the Convertible while the rest of the lineup is significantly down. But let’s take a closer look at this month’s numbers. continued →

Exclusive: Details From MINI USA’s Annual Sales Meeting

MotoringFile Sections: F54 Clubman, F57 Convertible, Marketing, NYIAS, Sales Mar 27th, 2015 35 Comments

P90158767-Mini-meeting-2014Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that MINI USA Regional Sales Managers pay to dealers in their respective geographic areas. The purpose of this year’s meeting was to review 2014 and discuss what’s coming in 2015. While we already detailed parts of MINI USA’s tactics for this year, we managed to gather additional tidbits from our sources. continued →


Opinion: How Could MINI Innovate?

MotoringFile Sections: Design, Opinion, Sales, Technology Mar 17th, 2015 8 Comments

MINI-Core-Design-Concept-6In short, we have no idea. There are many things that we would like to see MINI do better, but none of those things are truly innovative and should be the standard for any premium brand anyway. You are probably wondering where we think MINI should do better, so here is a quick list: sales experience, service experience, product quality, and marketing. Because of the types of products MINI sells (i.e. combustion engines) and because of the way BMW North America, and by extension MINI USA, is currently set-up (i.e. dealer network), it is actually difficult to truly innovate in most of the areas mentioned above. So what else is there? continued →

MINI Dealerships Stepping-Up Their Game on Internet Sales Leads

MotoringFile Sections: In the Press, Sales Mar 12th, 2015 13 Comments

MINI Dealerships are #1 in customer satisfaction The last time I bought a MINI was in 2012. Back then I was still living in Europe and I was about to move back to Boston. Because I needed to drive to my job, having a car ready when I would arrive was a must. I just had two little problems to overcome. First off, living across the pond I couldn’t really visit a dealership to buy a car. Second, I could have easily gotten a MINI off the lot at my local dealership when I arrived, but that’s not the proper way to buy a MINI. In this particular case, the Internet came to my rescue and after a couple of exchanges with a Motoring Advisor, my order was processed and scheduled for completion upon my arrival. Turns out these days, buying a car on the net has become a common thing and MINI is one the brands riding this trend. continued →


Worldwide MINI Sales Up 27% for February

MotoringFile Sections: Official News, Sales Mar 10th, 2015 13 Comments

F55_F56_safety_51598_highResFollowing decent sales for the US, MINI announced today that worldwide sales for the brand are up 27.1% (i.e. 20,303 units) in February compare to last year (i.e. 15,976 units). The release of new models along with strong volumes from a number of countries (i.e. Germany, Great Britain, Italy, North America, South Korea, and China) are the primary drivers for this month’s performance. While Global numbers are not broken out by model, MINI’s press release offers a number of interesting tidbits: continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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