May 1st, 2015
For April, MINI USA reports 5,476 automobiles sold, an increase of 24.7 percent from the 4,390 sold in the same month a year ago. Good news for the brand but the more interesting news are the detailed figures. The Countryman’s numbers are down by almost 40% (800 units) year over year at least marginally due to the new five door. That five door (the F55) is selling briskly with 1503 units sold in April. That’s only about 600 less than the F56 three door hatch.
Other interesting figures after the break. continued →
Apr 27th, 2015
Ever dreamt of simply configuring and buying a car online? That’s just what Alibab is doing with it’s Tmall online megastore. Under the pact with BMW, Alibaba’s Tmall “will become the main e-commerce platform for MINI online car sales in China” and debut new and special-edition models, according to a statement on Yahoo Finance. Alibaba’s new automotive business, Alibaba Automotive, will also help Mini with research and marketing efforts.
That last part is critical as Alababa has nailed the all important Chinese market and MINI is itching to grow marketshare. The program kicked off this spring with the limited Into Tibet edition MINI Countryman priced at RMB 399,000, or nearly $65,000. What do you get for the money? Read on. continued →
Apr 14th, 2015
When MINI USA performs well, worldwide sales tend to follow. In fact, the BMW Group achieved its best month of March ever with an 8.1% increase in sales compare to the same month last year. MINI is one of the factor of this impressive performance, with 38.9% sales increase. While BMW doesn’t provide the breakdown of sales by model, BMW Group Board Member Peter Schwarzenbauer explains what drove MINI sales this March. continued →
Apr 8th, 2015
We rarely write about individual country sales figures, but given the outstanding performance of MINI UK, this is worth a mention. The brand managed to break yet another sales record for the first quarter of the year with 14,961 cars sold. It’s the strongest quarter one sales figures since the brand relaunch in 2001. Unsurprisingly, the main driver behind this outstanding number is the Hardtop lineup with a staggering 265% sales increase since 2014. continued →
Apr 2nd, 2015
MINI USA sales just came out for March and they are up 59.5% compare to the same month last year. These results are primarily driven by the Hardtop 2-door, 4-door, and the Convertible while the rest of the lineup is significantly down. But let’s take a closer look at this month’s numbers. continued →
Mar 27th, 2015
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that MINI USA Regional Sales Managers pay to dealers in their respective geographic areas. The purpose of this year’s meeting was to review 2014 and discuss what’s coming in 2015. While we already detailed parts of MINI USA’s tactics for this year, we managed to gather additional tidbits from our sources. continued →
Mar 17th, 2015
In short, we have no idea. There are many things that we would like to see MINI do better, but none of those things are truly innovative and should be the standard for any premium brand anyway. You are probably wondering where we think MINI should do better, so here is a quick list: sales experience, service experience, product quality, and marketing. Because of the types of products MINI sells (i.e. combustion engines) and because of the way BMW North America, and by extension MINI USA, is currently set-up (i.e. dealer network), it is actually difficult to truly innovate in most of the areas mentioned above. So what else is there? continued →