Apr 1st, 2014
It was a dry month and MINI dealers with the F56 still a few weeks from its official on sale date. As expected sales were down big time with a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013. Full details after the break.
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Mar 11th, 2014
MINI’s massive R56/F56 model switch-over is causing a serious lack of inventory. At least that’s what the numbers are telling us. Not only was the US down last month but MINI worldwide was down almost 14%.
February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067). continued →
Mar 3rd, 2014
Lots of interesting numbers here. For MINI sales watchers this is completely expected given the lack of the core model on lots. But with an almost 80% decline year over year it’s clear that dealers are hurting waiting for the new hatch.
Also interesting are the other figure which were all down across the board. Cold weather perhaps? Or is the lack of a new core product finally starting to hurt sales? The Countryman was down continued →
Feb 3rd, 2014
With R56 inventories dwindling and F56 deliveries delayed, it’s no surprise that overall MINI sales are down considerably.
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Dec 5th, 2013
Sales are down across the board with one interesting exception. The Paceman has finally found buyers. 631 in November – almost double that of the Clubman. And what of the Roadster and Coupe? They’re fallen off a cliff. Not surprising considering the time of the year but it’s somewhat shocking to see the most exciting car in the line-up – the Roadster – selling under 100 united in a month. Full sales figures after the break.
Official release: MINI USA reported sales of 4,575 automobiles, a decrease of 12.8 percent from the 5,248 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 0.4 percent on volume of 59,910 compared to 59,667 in the first eleven months of 2012. continued →
Nov 29th, 2013
- Over 1 million current MINI Hatch models built at Plant Oxford between 2006 – 2013
- 1,863,289 total MINI Hatch built since 2001
- 14% of all cars built in the UK last year were MINIs, and 14% exported were MINIs
- The new MINI Hatch production starts, with UK launch in Spring 2014
Having put a smile on over a million drivers’ faces across the globe, the last of the outgoing MINI Hatch drove off the production line at Plant Oxford today.
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Nov 2nd, 2013
MINI USA is reporting sales down by -3.2% for October of 2013. This in an otherwise record-breaking year of sales for MINI here in The States. Year-to-date sales remain positive, with a +1.7% gain over 2012. Sales of certified pre-owned MINIs, however, were up +30.4% this October as compared to last. As final R56 allotments are fulfilled in preparation for the launch of the F56, some sales fluctuations seem reasonable.
The most interesting detail is that Countryman sales outpaced the Hardtop Hatch by about a third. Granted, this is likely tied to R56 production ramping down, but it’s an interesting detail nonetheless. Also of note are Coupe sales, which are down -73.8% year-over-year. By model, all the MINI variants were down significantly in sales this month with the exception of the Clubman and the Countryman, which saw +59% and +22% growth respectively. Or put another way, the Clubman and the Countryman carried the brand on USA sales this month while supply of the Hardtop contracted. Official remarks and info from MINI follow.
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