Jul 1st, 2015
There couldn’t be a better way to start the summer. With 6,174 cars sold last month, MINI USA has achieved its second best month of June ever. After two quarters MINI USA still trails behind its 2013 and 2012 levels by roughly 2,000 units, but there are key takeaways that appear to validate MINI’s strategy. Let’s have a detailed look at the sales figures. continued →
Jun 19th, 2015
Since we published the list of equipment changes for the 2016 Model Year, there’s been an on-going debate about rear fog lights. For those of you new to this, MINI USA has decided to remove the rear fog lights as an option starting with 2016 MINIs. We believe, like many of you, that this might not be the best decision. continued →
Jun 12th, 2015
MINI’s 2015 is proving to be a much better sales year than 2014. In May, 28,831 MINIs were delivered to customers, an increase of 18.3% on the same month last year, which was affected by the core model change. More impressive year-to-date sales increased by 25.9% with a total of 129,910 delivered to customers. continued →
Jun 2nd, 2015
During AMVIV last week we had a chance to chat with MINI USA’s Vice President, David Duncan. While our conversation was “off the record,” we came away with the feeling that the great team at MINI is right on track in regards to their sales forecast for 2015. Today, the US subsidiary of MINI announced a 1.8% increase in cars sold in May 2015 compared to the same month last year. And the big news? The four door F55 almost became the brand’s top seller. continued →
May 27th, 2015
Avid MotoringFile readers and White Roof Radio listeners know that we are due for a new car by the end of this year. Being on the market for a new vehicle is always exciting. You first come up with a few choices, then you refine said choices through research and test-drives. We’ve taken quite a few cars for test-drives over the past few months and it has been surprisingly frustrating. continued →
May 1st, 2015
For April, MINI USA reports 5,476 automobiles sold, an increase of 24.7 percent from the 4,390 sold in the same month a year ago. Good news for the brand but the more interesting news are the detailed figures. The Countryman’s numbers are down by almost 40% (800 units) year over year at least marginally due to the new five door. That five door (the F55) is selling briskly with 1503 units sold in April. That’s only about 600 less than the F56 three door hatch.
Other interesting figures after the break. continued →
Apr 27th, 2015
Ever dreamt of simply configuring and buying a car online? That’s just what Alibab is doing with it’s Tmall online megastore. Under the pact with BMW, Alibaba’s Tmall “will become the main e-commerce platform for MINI online car sales in China” and debut new and special-edition models, according to a statement on Yahoo Finance. Alibaba’s new automotive business, Alibaba Automotive, will also help Mini with research and marketing efforts.
That last part is critical as Alababa has nailed the all important Chinese market and MINI is itching to grow marketshare. The program kicked off this spring with the limited Into Tibet edition MINI Countryman priced at RMB 399,000, or nearly $65,000. What do you get for the money? Read on. continued →