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Section: Sales

Exclusive: Details From MINI USA’s Annual Sales Meeting

MotoringFile Sections: F54 Clubman, F57 Convertible, Marketing, NYIAS, Sales Mar 27th, 2015 18 Comments

P90158767-Mini-meeting-2014Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the US. This comes as an addition to the frequent visits that MINI USA Regional Sales Managers pay to dealers in their respective geographic areas. The purpose of this year’s meeting was to review 2014 and discuss what’s coming in 2015. While we already detailed parts of MINI USA’s tactics for this year, we managed to gather additional tidbits from our sources. continued →

Opinion: How Could MINI Innovate?

MotoringFile Sections: Design, Opinion, Sales, Technology Mar 17th, 2015 8 Comments

MINI-Core-Design-Concept-6In short, we have no idea. There are many things that we would like to see MINI do better, but none of those things are truly innovative and should be the standard for any premium brand anyway. You are probably wondering where we think MINI should do better, so here is a quick list: sales experience, service experience, product quality, and marketing. Because of the types of products MINI sells (i.e. combustion engines) and because of the way BMW North America, and by extension MINI USA, is currently set-up (i.e. dealer network), it is actually difficult to truly innovate in most of the areas mentioned above. So what else is there? continued →

MINI Dealerships Stepping-Up Their Game on Internet Sales Leads

MotoringFile Sections: In the Press, Sales Mar 12th, 2015 13 Comments

MINI Dealerships are #1 in customer satisfaction The last time I bought a MINI was in 2012. Back then I was still living in Europe and I was about to move back to Boston. Because I needed to drive to my job, having a car ready when I would arrive was a must. I just had two little problems to overcome. First off, living across the pond I couldn’t really visit a dealership to buy a car. Second, I could have easily gotten a MINI off the lot at my local dealership when I arrived, but that’s not the proper way to buy a MINI. In this particular case, the Internet came to my rescue and after a couple of exchanges with a Motoring Advisor, my order was processed and scheduled for completion upon my arrival. Turns out these days, buying a car on the net has become a common thing and MINI is one the brands riding this trend. continued →

Worldwide MINI Sales Up 27% for February

MotoringFile Sections: Official News, Sales Mar 10th, 2015 13 Comments

F55_F56_safety_51598_highResFollowing decent sales for the US, MINI announced today that worldwide sales for the brand are up 27.1% (i.e. 20,303 units) in February compare to last year (i.e. 15,976 units). The release of new models along with strong volumes from a number of countries (i.e. Germany, Great Britain, Italy, North America, South Korea, and China) are the primary drivers for this month’s performance. While Global numbers are not broken out by model, MINI’s press release offers a number of interesting tidbits: continued →


MINI USA Sales Up 51% for February 2015

MotoringFile Sections: Official News, Sales Mar 3rd, 2015 36 Comments

MF_Wp_R57_Snow1600If you’ve read the automotive press, you must have noticed that most manufacturers reported lower than anticipated U.S. sales for February. This is mostly due to the unprecedented winter storms repeatedly hitting the Northeast and Midwest regions. However, MINI USA managed to plow through February with a staggering 51.3% sales increase over the same month last year. Similarly to January 2015, this number has to be taken with caution given how low MINI USA sales started from, but with that in mind let’s look at how each model did this month. continued →

Official: MINI Coupe and Roadster to End Production This Year

MotoringFile Sections: Official News, Production, R58 (Coupe), R59 (Roadster) Feb 13th, 2015 39 Comments

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What was just a whisper a couple of months ago, is now a reality. Today MINI is announcing the impending end of production for the R58 Coupe and R59 Roadster. As you may remember, MotoringFile is quite fond of the Twins, to the point that we awarded the Roadster the title of best commuter car ever. Since we don’t know if they will ever be replaced, it is with mixed feelings that we see these two go. On the other hand and given how much love they have received from enthusiasts, it would not surprise us if they turned into sought-out collectors’ items in the near future. On a more positive note, if the Superleggera ever hits production, it would surely make for a worthy replacement. Godspeed, Coupe and Roadster.

Official Release: Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. continued →


Worldwide MINI Sales See 12% Increase for January

MotoringFile Sections: Official News, Sales Feb 10th, 2015 No Comments

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Official Release: Following on from a record-breaking 2014, where the BMW Group delivered more than two million vehicles, 2015 has got off to a good start with sales up 7.0% compared with the same month last year. A total of 142,154 BMW, MINI and Rolls-Royce vehicles were delivered to customers in January, a new high for the month (prev. yr. 132,906).

Overall sales of MINI brand vehicles were also higher than ever before in January, with the brand achieving double-digit growth of 12.0% compared with the same period last year (17,373 / prev. yr. 15.510). continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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