Section: Sales
Dec 5th, 2013
Sales are down across the board with one interesting exception. The Paceman has finally found buyers. 631 in November – almost double that of the Clubman. And what of the Roadster and Coupe? They’re fallen off a cliff. Not surprising considering the time of the year but it’s somewhat shocking to see the most exciting car in the line-up – the Roadster – selling under 100 united in a month. Full sales figures after the break.
Official release: MINI USA reported sales of 4,575 automobiles, a decrease of 12.8 percent from the 5,248 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 0.4 percent on volume of 59,910 compared to 59,667 in the first eleven months of 2012. continued →
Nov 29th, 2013
- Over 1 million current MINI Hatch models built at Plant Oxford between 2006 – 2013
- 1,863,289 total MINI Hatch built since 2001
- 14% of all cars built in the UK last year were MINIs, and 14% exported were MINIs
- The new MINI Hatch production starts, with UK launch in Spring 2014
Having put a smile on over a million drivers’ faces across the globe, the last of the outgoing MINI Hatch drove off the production line at Plant Oxford today.
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Nov 2nd, 2013
MINI USA is reporting sales down by -3.2% for October of 2013. This in an otherwise record-breaking year of sales for MINI here in The States. Year-to-date sales remain positive, with a +1.7% gain over 2012. Sales of certified pre-owned MINIs, however, were up +30.4% this October as compared to last. As final R56 allotments are fulfilled in preparation for the launch of the F56, some sales fluctuations seem reasonable.
The most interesting detail is that Countryman sales outpaced the Hardtop Hatch by about a third. Granted, this is likely tied to R56 production ramping down, but it’s an interesting detail nonetheless. Also of note are Coupe sales, which are down -73.8% year-over-year. By model, all the MINI variants were down significantly in sales this month with the exception of the Clubman and the Countryman, which saw +59% and +22% growth respectively. Or put another way, the Clubman and the Countryman carried the brand on USA sales this month while supply of the Hardtop contracted. Official remarks and info from MINI follow.
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Oct 9th, 2013
Official Release: MINI posted its best ever September sales with 31,313 vehicles delivered worldwide (prev. yr. 30,563/ +2.5%). The brand recorded growth in several of its key markets including the U.S. (5,306/ +8.3%), Mainland China (2,740/ +4.1%) and Japan (1,700/ +5.7%). continued →
Oct 1st, 2013
MINI USA reported the best September ever with sales of 5,306 automobiles, an increase of 8.3 percent from the 4,899 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 2.3 percent on volume of 49,635 compared to 48,531 in the first nine months of 2012.
The big news here in the Coupe outselling all models with the exception of the hatch and Countryman. What’s the motivation for Coupe buyers? Your guesses are as good as ours. Also up is the Roadster an to a lesser degree the Convertible. And the Countryman? Way down.
Full chart after the break. continued →
Sep 13th, 2013
The story of both worldwide and state-side MINI sales in 2013 has become a broken record of broken records. Sales for August were up nearly 11%, while year-to-date sales remained positive but basically flat. Asia continues to be a booming market for MINI and all of BMW Group, leaving no question why former MINI head, Dr. Kay Segler, was recently tasked with taking over operations there.
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Sep 4th, 2013
MINI USA sales continue to go strong despite it’s core product being seven years old. In fact that product (the R56) continues to lead the way with an increase of 22% over the same time last year. What about the GP? According to sources there are still some left and (as we predicted) deals can be had. If you’ve been on the fence it’s time to get off and into one while you can.
Official Release: MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012. continued →
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