Feb 3rd, 2015
The first sales figures of the year are in! The result is good but don’t get carried away by the headline above. With 2,543 vehicles sold during the same period last year, January 2014 was MINI USA’s lowest sales volume since 2010, which puts in perspective the 26.9% difference with January 2015. When looking back at previous years, January 2015 is only 454 cars shy from matching MINI USA’s best start ever and that was back in 2013. I guess that sticker issue didn’t help. Click through for the full model break-down. continued →
Jan 27th, 2015
Management changes are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given to role of Head for Regional Sales & Marketing in the Eastern Region. For 2015, one of MINI USA’s goal is a strong push on sales and adverstising at the national and local levels, and these nominations appear to be in line with David Duncan’s strategy. Read the full press release after the break. continued →
Jan 27th, 2015
Back in November, we outlined MINI USA’s 2015 strategy in regards to Customer Experience and Dealer Profitability. A report from Automotive News indicates that MINI reiterated its commitment to dealers during the 2015 NADA Convention in San Francisco last week. continued →
Jan 11th, 2015
The title speaks for itself. With more than two million vehicles sold worldwide across its portfolio of brands, the BMW Group sets a new record in 2014. BMW’s achievement is reinforced by the fact that Mercedes-Benz, Audi and Porsche have all hit sales records last year. While 2014 was a bumpy year for MINI, the brand only saw a 1% decrease in sales compare to last year (302,183 vs. 305,030), but it appears to be on course to set a new sales record for 2015. Here is a summary of BMW’s press release:
- Record worldwide sales: up 7.9% with a total of 2,117,965 deliveries
- Best ever year for BMW, BMW Motorrad and Rolls-Royce
- MINI sales up 20.7% in December – a new record for the month
- BMW i sales around 17,800
Full details after the break. continued →
Jan 6th, 2015
I guess 2015 couldn’t start with just good news. Sunday the BBC reported that a car transporter ship was grounded in the Solent deliberately after it began to list. According to the news channel:
The Hoegh Osaka was run aground off the Isle of Wight on Saturday evening after developing problems once it had left Southampton, Ingar Skiaker, chief executive of Hoegh Autoliners said. The ship is now listing at more than 50 degrees and a salvage operation is expected to take several days. However, no oil is thought to have leaked from the ship.
Those of you familiar with the BMW/MINI delivery process know that Hoegh Autoliners is one of the shipping companies used to transport cars across the Pond. And from what we gather, it appears that 65 MINIs were on board at the time of the incident. While this is quite unfortunate, it is a relatively low number compare to the 1,200 vehicles Jaguar/Land Rover lost in the process. Although Oxford will probably shift production priorities to make up for the lost cars, US customers shouldn’t be directly affected by the incident as the ship’s original destination was Germany and the Middle-East. continued →
Jan 5th, 2015
To many of you this probably reads like MINI sales in the US are stable, but this is actually big news. While 6,615 vehicles sold in December 2014 only represents a 0.3% increase compare to the same month last year (i.e. 6,592), the brand sets a new record. It is not only MINI USA’s best December ever but also their best month since the British icon came back to US shores. Looking back at the end of the summer, this seemed like an impossible task to achieve, but we at MotoringFile predicted early on that our favorite brand was doing just fine. We actually reminded our readers of that most recently.
Unsurprisingly, the Hardtop (4,176 units) and the Countryman (1,941 units) are driving most of the volume while the Coupe and the Roadster are bidding their farewell. As for the Paceman, it continues to disappoint with 129 units, its fourth lowest month since it’s introduction in March 2013.
With the F55 four-door Hardtop picking up steam and the F54 Clubman about to join the ranks, we’re refining our initial forecast for 2015 with 12-month sales between 68,500 and 71,000 vehicles. What are your predictions for 2015? continued →
Dec 22nd, 2014
When I am not recording White Roof Radio or writing posts for MotoringFile, I work for a healthcare technology company doing product management, business development and commercial operations consulting. As such, some of my time is dedicated to helping our clients build and optimize their sales and marketing operations. To be frank, it is not always as challenging as I would like it to be, but for the past two months I have helped launch a major biotech blockbuster, and it was amazing. While it is not my first launch, it gave me a completely new appreciation for the difficulty of the undertaking given the financial and legal ramifications. Although the resources dedicated to launching a car versus a drug cannot be compared, I’m fairly certain the complexity of the task is similar across both industries.
Unless you live under a rock, you should know that MINI launched a new generation of cars with the release of the F56 Hardtop a year ago. There is a lot at stake for this new breed of MINIs with promises of unprecedented economies of scale, higher profit margins and increased sales volumes. However, the past 12 months have been tricky for the first FXX car, especially in the US. And while many so-called analysts along with some of our dedicated readers are quick to announce MINI’s impending doom, my view on the matter is quite different. Could MINI and MINI USA have done a better job at launching the F56? I believe so. Is our favorite brand on the brink of extinction? Not even remotely. But let’s step back and look at what happened since the end of 2013. continued →