Jul 1st, 2014
The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 35,577 vehicles, an increase of 5.7 percent from the 33,645 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.1 percent on sales of 181,534 in the first half of 2014 compared to 172,787 in the same period in 2013. MINI has struggled during the first half of the year to keep pace with last year; did June buck the trend? Full details after the jump.
Jun 10th, 2014
MINI continues to struggle in building sales steam this year as the delayed F56 changeover and other new model production issues continue to hamper sales growth overall. Official statements say this downturn in year-over-year sales (and year-to-date sales which are down 12.4%) are inline with expectations due to the model changeover. We expect to see sales normalize later in the year and outpace previous sales F56 production is able to catch up to actual demand. We also expect that with the debut of the F55 four-door MINI fast approaching, overall sales are likely to rebound substantially.
Full chart after the break. continued →
Jun 3rd, 2014
With the F56 still ramping up MINI USA sales are down as expected for the month of May. The good news here (also as expected) is that MINI USA had another record month of used inventory. Basically there aren’t enough new cars for sale so customers are buying CPO MINIs. Full chart after the break. continued →
May 14th, 2014
F56 new model roll out delays continue to hurt sales for MINI worldwide, which were down nearly 15% for April. MINI, however, is optimistic that sales will make up in the coming months as supply better matches what appears to be an ever stronger demand for the new MINI. Here’s how MINI put it officially:
May 1st, 2014
As expected MINIUSA saw sales down for April as the launch of the F56 starts across the nation. The big news here is the 32% increase in certified pre-owned MINIs – likely driven by the lack of new inventory. Full chart after the break. continued →
Apr 1st, 2014
It was a dry month and MINI dealers with the F56 still a few weeks from its official on sale date. As expected sales were down big time with a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013. Full details after the break.
Mar 11th, 2014
MINI’s massive R56/F56 model switch-over is causing a serious lack of inventory. At least that’s what the numbers are telling us. Not only was the US down last month but MINI worldwide was down almost 14%.
February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067). continued →