May 14th, 2014
F56 new model roll out delays continue to hurt sales for MINI worldwide, which were down nearly 15% for April. MINI, however, is optimistic that sales will make up in the coming months as supply better matches what appears to be an ever stronger demand for the new MINI. Here’s how MINI put it officially:
May 1st, 2014
As expected MINIUSA saw sales down for April as the launch of the F56 starts across the nation. The big news here is the 32% increase in certified pre-owned MINIs – likely driven by the lack of new inventory. Full chart after the break. continued →
Apr 1st, 2014
It was a dry month and MINI dealers with the F56 still a few weeks from its official on sale date. As expected sales were down big time with a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013. Full details after the break.
Mar 11th, 2014
MINI’s massive R56/F56 model switch-over is causing a serious lack of inventory. At least that’s what the numbers are telling us. Not only was the US down last month but MINI worldwide was down almost 14%.
February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067). continued →
Mar 3rd, 2014
Lots of interesting numbers here. For MINI sales watchers this is completely expected given the lack of the core model on lots. But with an almost 80% decline year over year it’s clear that dealers are hurting waiting for the new hatch.
Also interesting are the other figure which were all down across the board. Cold weather perhaps? Or is the lack of a new core product finally starting to hurt sales? The Countryman was down continued →
Feb 3rd, 2014
With R56 inventories dwindling and F56 deliveries delayed, it’s no surprise that overall MINI sales are down considerably.
Dec 5th, 2013
Sales are down across the board with one interesting exception. The Paceman has finally found buyers. 631 in November – almost double that of the Clubman. And what of the Roadster and Coupe? They’re fallen off a cliff. Not surprising considering the time of the year but it’s somewhat shocking to see the most exciting car in the line-up – the Roadster – selling under 100 united in a month. Full sales figures after the break.
Official release: MINI USA reported sales of 4,575 automobiles, a decrease of 12.8 percent from the 5,248 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 0.4 percent on volume of 59,910 compared to 59,667 in the first eleven months of 2012. continued →