Aug 1st, 2014
The F56 is now officially killing it in terms of sales year over year in the all important US market. For months we’ve been waiting for a sales month that saw a full availability of the F56 at dealers. And while lots are still a little thinner than some would like, there’s clearly enough availability to sell more hardtops than last year. And that’s without the massive incentives that we saw throughout the R56’s model runout. However not all is well in the MINI range.
Click through for the full sales picture. continued →
Jul 15th, 2014
The BMW Group sold more than a million vehicles in the first half of 2014, more than ever before in the first six months of the year. A total of 1,020,211 vehicles were delivered to customers worldwide, an increase of 6.9% over the same period last year (954,501). Sales in June also reached an all-time high: deliveries increased 4.8% with a total of 193,342 vehicles sold last month (prev. yr. 184,489).
As expected the recent model change means overall MINI sales continue to be down year over year. continued →
Jul 4th, 2014
MINI USA’s sales are off pace by over 25% for the year and 18% for the month of June. However if you look at the figures the problem isn’t as simple as it might seem. continued →
Jul 1st, 2014
The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 35,577 vehicles, an increase of 5.7 percent from the 33,645 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.1 percent on sales of 181,534 in the first half of 2014 compared to 172,787 in the same period in 2013. MINI has struggled during the first half of the year to keep pace with last year; did June buck the trend? Full details after the jump.
Jun 10th, 2014
MINI continues to struggle in building sales steam this year as the delayed F56 changeover and other new model production issues continue to hamper sales growth overall. Official statements say this downturn in year-over-year sales (and year-to-date sales which are down 12.4%) are inline with expectations due to the model changeover. We expect to see sales normalize later in the year and outpace previous sales F56 production is able to catch up to actual demand. We also expect that with the debut of the F55 four-door MINI fast approaching, overall sales are likely to rebound substantially.
Full chart after the break. continued →
Jun 3rd, 2014
With the F56 still ramping up MINI USA sales are down as expected for the month of May. The good news here (also as expected) is that MINI USA had another record month of used inventory. Basically there aren’t enough new cars for sale so customers are buying CPO MINIs. Full chart after the break. continued →
May 14th, 2014
F56 new model roll out delays continue to hurt sales for MINI worldwide, which were down nearly 15% for April. MINI, however, is optimistic that sales will make up in the coming months as supply better matches what appears to be an ever stronger demand for the new MINI. Here’s how MINI put it officially: