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Section: Sales

Why Are MINI’s Sales Down in the US?

MotoringFile Sections: F56 Hatch, Opinion, Sales Jul 4th, 2014 102 Comments

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MINI USA’s sales are off pace by over 25% for the year and 18% for the month of June. However if you look at the figures the problem isn’t as simple as it might seem. continued →

MINI USA Sales Numbers for June

MotoringFile Sections: Official News, Sales Jul 1st, 2014 14 Comments

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The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 35,577 vehicles, an increase of 5.7 percent from the 33,645 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.1 percent on sales of 181,534 in the first half of 2014 compared to 172,787 in the same period in 2013. MINI has struggled during the first half of the year to keep pace with last year; did June buck the trend? Full details after the jump.

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Worldwide MINI Sales down -9.6% for May 2014

MotoringFile Sections: Official News, Sales Jun 10th, 2014 15 Comments

MINI continues to struggle in building sales steam this year as the delayed F56 changeover and other new model production issues continue to hamper sales growth overall. Official statements say this downturn in year-over-year sales (and year-to-date sales which are down 12.4%) are inline with expectations due to the model changeover. We expect to see sales normalize later in the year and outpace previous sales F56 production is able to catch up to actual demand. We also expect that with the debut of the F55 four-door MINI fast approaching, overall sales are likely to rebound substantially.

Full chart after the break. continued →

MINI USA Sales Down 3.6% for May

MotoringFile Sections: Official News, Sales Jun 3rd, 2014 8 Comments

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With the F56 still ramping up MINI USA sales are down as expected for the month of May. The good news here (also as expected) is that MINI USA had another record month of used inventory. Basically there aren’t enough new cars for sale so customers are buying CPO MINIs. Full chart after the break. continued →


Worldwide MINI Sales Down -14.9% for April 2014

MotoringFile Sections: Sales May 14th, 2014 13 Comments

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F56 new model roll out delays continue to hurt sales for MINI worldwide, which were down nearly 15% for April. MINI, however, is optimistic that sales will make up in the coming months as supply better matches what appears to be an ever stronger demand for the new MINI. Here’s how MINI put it officially:

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MINIUSA April Sales Down 24% Due to Model Change

MotoringFile Sections: Official News, Sales May 1st, 2014 2 Comments

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As expected MINIUSA saw sales down for April as the launch of the F56 starts across the nation. The big news here is the 32% increase in certified pre-owned MINIs – likely driven by the lack of new inventory. Full chart after the break. continued →


MINI USA Sales Down 40% for March While Waiting for F56

MotoringFile Sections: Official News, Sales Apr 1st, 2014 8 Comments

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It was a dry month and MINI dealers with the F56 still a few weeks from its official on sale date. As expected sales were down big time with a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013. Full details after the break.

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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