Sections: Scooter Concept, Video Nov 20th, 2010 7 Comments This is a pretty recent share on YouTube, but we’re not sure when it was produced. If it’s leftovers from the Paris Motor Show, then that’s still cool, but if it’s actually new content around the Scooter E then does that mean we’re on the road toward production? You’ll know when we know.
Sections: Countryman WRC, In the Press, R?? MINI City Car, Rumor, Scooter Concept Oct 20th, 2010 18 Comments 
We love seeing new production and concept vehicles from the clever folks at MINI. Last month’s Paris Motor Show saw the reveal of the MINI Scooter E and the Countryman WRC race car. But can there be too much of a good thing? According to Autocar, Design leads Gert Hildebrand and Adrian van Hooydonk say yes. In fact, they’ve got more fun stuff to show us in the future, but they’re giving us all a chance to “get used to” the current crop of new MINIs, especially the Countryman, before we see anything else. continued →
Sections: 2011 LCI, Countryman WRC, R60 (Countryman), Scooter Concept Oct 1st, 2010 8 Comments 
With a few of us covering BMW racing for a title in ALM this weekend at the Petit LeMans, we couldn’t quite make it to Paris this week to cover MINi at the Mondial de l’Automobile. However we’ve still got you covered. We’ve partnered with Kilometer Magazine to bring you exclusive photos of of everything MINI at the show. Enjoy.
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And for a look at the show in it’s entirety head over to Kilometer.
Sections: Countryman WRC, Official News, Scooter Concept Sep 29th, 2010 No Comments 
Ian Robertson, Board Member for Sales and Marketing at BMW Group, introduced MINI’s exhibit to the Paris Motor Show yesterday. Below is the transcript of his remarks, introduced by Philippe Dehennin, President of BMW Group France.
Philippe Dehennin: “Bonjour and thank you for joining us at MINI! My name is Philippe Dehennin and I am the President of BMW Group France. Ten years ago, MINI stole the show here in Paris when the long-awaited new MINI was unveiled.The new MINI was greeted warmly in Paris and by fans all over the world. As the world’s first premium small car, the MINI has been an unparalleled success since then. In France, people love the MINI because of its unbeatable urban “chicâ€: a brand which knows how to combine authenticity with novelty, and style with excitement. And Parisians love its extroverted and likeable character! MINI has this little “quelque-chose†as we Frenchmen like to say, that can make even the most stressed out Parisian smile. continued →
Sections: Scooter Concept, Video Sep 27th, 2010 9 Comments We know MINI can throw a heck of a party, and the Scooter E Concept unveil in London looks like no exception. With BMW Head of Design Adrian Van Hooydonk doing the introductions, the reaction of the crowd seems understandably enthusiastic. Here’s hoping these scooters aren’t relegated only to London’s clubs, but find their way onto London’s streets.
Sections: Scooter Concept, Video Sep 23rd, 2010 7 Comments To round out today’s coverage of the Scooter E we’re happy to present you a thorough look at the concept with an extended interview with Adrian Van Hooydonk and a close look at the little design details and features that make these scooters so interesting. If you’ve missed some of our previous coverage of the concept, check out all the details on the Scooter E section of MF.
Sections: Design, MF Feature, Opinion, Scooter Concept, Video Sep 23rd, 2010 19 Comments 
A lot of MINI fans have probably been scratching their heads these past few days as more and more details emerge on the MINI Scooter E Concept bikes. Why the heck would MINI want to build a scooter anyway? The PR has revealed a handful of reasons, and we have our theories, which on balance make a lot of sense for bringing something like this to market. Let’s start at the source, another video from BMW Design Head Adrian Van Hooydonk (above).
Beginning with the obvious, BMW has a deep history with motorcycles. Expanding into scooters is a logical diversification and leveraging the MINI brand to do that makes sense on several levels. Firstly, a scooter is to a motorcycle what a MINI is to a conventional car. They’re trim. They’re light. They’re efficient. They’re surprisingly quick. They’re stylish. They’re approachable. They’re not all things to all people. Secondly, and I think more interestingly, Britain has a rich scooter history rooted most iconically in the Mod movement of the ’60s. Mr. Van Hooydonk mentions this specifically and it’s an obvious thread woven throughout the design language. That intersection of fashion and statement-making transportation dovetails perfectly into what the modern MINI has come to stand for in the automotive world. continued →
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