With a few of us covering BMW racing for a title in ALM this weekend at the Petit LeMans, we couldn’t quite make it to Paris this week to cover MINi at the Mondial de l’Automobile. However we’ve still got you covered. We’ve partnered with Kilometer Magazine to bring you exclusive photos of of everything MINI at the show. Enjoy.
And for a look at the show in it’s entirety head over to Kilometer.
Ian Robertson, Board Member for Sales and Marketing at BMW Group, introduced MINI’s exhibit to the Paris Motor Show yesterday. Below is the transcript of his remarks, introduced by Philippe Dehennin, President of BMW Group France.
“Bonjour and thank you for joining us at MINI!
My name is Philippe Dehennin and I am the President of BMW Group France.
Ten years ago, MINI stole the show here in Paris when the long-awaited new MINI was unveiled.The new MINI was greeted warmly in Paris and by fans all over the world.
As the worldâ€™s first premium small car, the MINI has been an unparalleled success since then.
In France, people love the MINI because of its unbeatable urban â€œchicâ€: a brand which knows how to combine authenticity with novelty, and style with excitement.
And Parisians love its extroverted and likeable character! MINI has this little â€œquelque-choseâ€ as we Frenchmen like to say, that can make even the most stressed out Parisian smile. continued →
We know MINI can throw a heck of a party, and the Scooter E Concept unveil in London looks like no exception. With BMW Head of Design Adrian Van Hooydonk doing the introductions, the reaction of the crowd seems understandably enthusiastic. Here’s hoping these scooters aren’t relegated only to London’s clubs, but find their way onto London’s streets.
To round out today’s coverage of the Scooter E we’re happy to present you a thorough look at the concept with an extended interview with Adrian Van Hooydonk and a close look at the little design details and features that make these scooters so interesting. If you’ve missed some of our previous coverage of the concept, check out all the details on the Scooter E section of MF.
A lot of MINI fans have probably been scratching their heads these past few days as more and more details emerge on the MINI Scooter E Concept bikes. Why the heck would MINI want to build a scooter anyway? The PR has revealed a handful of reasons, and we have our theories, which on balance make a lot of sense for bringing something like this to market. Let’s start at the source, another video from BMW Design Head Adrian Van Hooydonk (above).
Beginning with the obvious, BMW has a deep history with motorcycles. Expanding into scooters is a logical diversification and leveraging the MINI brand to do that makes sense on several levels. Firstly, a scooter is to a motorcycle what a MINI is to a conventional car. They’re trim. They’re light. They’re efficient. They’re surprisingly quick. They’re stylish. They’re approachable. They’re not all things to all people. Secondly, and I think more interestingly, Britain has a rich scooter history rooted most iconically in the Mod movement of the ’60s. Mr. Van Hooydonk mentions this specifically and it’s an obvious thread woven throughout the design language. That intersection of fashion and statement-making transportation dovetails perfectly into what the modern MINI has come to stand for in the automotive world. continued →
It’s an incredible concept that, until now, has been shrouded in some mystery. BMW Group Design head Adrian Van Hooydonk unlocks some of that mystery by explaining the concept, the drivetrain and the three directions in the video above. Below we also have a full gallery of new images and another more brief (i.e. readable) press release.
Official Release: Iconic British brand MINI unveils its exciting MINI Scooter E Concept today in London. This new design study represents the MINI design teamâ€™s unparalleled expertise in recognising the challenges for mobility in major urban areas, and meeting these challenges with the development of stylish, innovative and sustainable future-focused vehicle concepts. The MINI Scooter E Concept comes almost ten years to the day since the new MINI was first shown at the Paris Motor Show. continued →
[UPDATE] We’re having trouble verifying these numbers with the official BMW press information. We published a range figure of around 60 mile in yesterday’s post based on inside sources (not
confirmed) but have yet to hear anything further. We’ll let you know if we get any kind of confirmation on the top speed.
Dubbed MINI Scooter E Concept, the model is e two-wheeler electric scooter. The electric motor is placed behind the rear wheel, and its fuel autonomy is estimated at around 62 miles. Top speed is 31 mph.
Bummer. It’s a bit of a disappointment, frankly. These numbers mean that this scooter is fully MINI in aesthetics, but less so in performance. While the 31 mph top speed places this scooter concept in what is arguably the most accessible conventional scooter speed range (50cc), it really limits where this vehicle can realistically travel. Though you’d be cruising in style, you’d be relegated to only the most urban of downtown avenues or the sleepy streets of your favorite suburb. The upside? In most states you’d be road legal with just your driver’s license â€” no motorcycle endorsement required. The 62 mile range is impressive and would be more than adequate for the urban commute plus plenty of nonchalant shopping, even if you couldn’t get there in much of a hurry. Here’s hoping for a future JCW version with a bit more oomph!
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