Sep 24th, 2014
Long-time follower of White Roof Radio should remember that we used to invite contributors to the MINI Community on a regular basis. We also record exclusive conversations with MINI Executives during official events such as auto shows, press junkets or MINI Takes The States.
Next week we will kick-off our 2014-2015 interview season with James Stanton, Partner Product Manager at Glympse. continued →
Sep 21st, 2014
Photo Credit: www.pandodaily.com
Because of my job, I always need to have a pulse on what’s happening in the enterprise and consumer technology spaces. To that extent, I spend a good amount of time reading news and analyses or listening to dedicated podcasts. Actually, the real reason I do all that is because I’m a full-on nerd but that’s a topic for a different conversation.
This week, my tech news-reading obsession led me to discover Change Lane. continued →
Sep 16th, 2014
For those of you who listened to recent episodes of White Roof Radio, you probably heard that we are currently testing Automatic. This accessory acts as a smart driving assistant that communicates with a car’s on-board computer and uses a smartphone’s capabilities to provide insights and data points on how to improve your driving style. Additionally, Automatic partners with car manufacturers to have their platform integrated into infotainment systems. continued →
Aug 21st, 2014
MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?
The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival. continued →
Jul 2nd, 2014
According to German market research company GfK, BMW and MINI’s iDrive system is the industries best worldwide. The automaker scored highest for user experience with Audi and Mercedes in 2nd and 3rd place. However above all was customer experience associated with Apple’s iPhone. Here’s an excerpt:
The overall user experience score for automakers’ human-machine interface (HMI) systems was 4.3 out of a possible 6.0.
By comparison, the iPhone scores well above 5.0, said Tim Bosenick, global head of user experience at German market research GfK. He presented his findings at the we.CONECT Car HMI Concepts & Systems conference in Berlin this week.
Bosenick created GfK’s user experience score. It is based on: how easy it is to learn and use the HMI system; its look and feel; and, most important, whether the user is inspired to do more and more with it. This is where the iPhone scores very high.
Read the full report at Automotive News
Jun 12th, 2014
BMWand GoPro have taken the wraps off of perhaps the best MINI App yet. The new GoPro App features full integration of the camera’s functionality directly in the iDrive interface. We got to play with the new app and the updated GoPro Hero3+ at Road America recently (alongside the new BMW M4) and came away incredibly impressed. The in-car app not only allows you to start and stop the video but gives you a series of presets that takes much of the guess-work out of setting up the GoPro. In short it streamlines the process and gets you driving and recording faster.
The app works by having the GoPro app on your iPhone (it’s iOS only for this initial release) and the plugging the phone into your MINI App equipped MINI. From there you go to apps in the car and press GoPro – that’s it.
Video after the break. continued →
May 6th, 2014
Apple’s long awaited CarPlay is finally here and everyone’s favorite small car seems to be oblivious to it. Is that by design or was MINI caught flat-footed?
Given our conversations with MINI and BMW engineers over the past few years it’s clear to us that MINI and BMW are taking a wait and see approach with the technology integration. But it’s not due to BMW being caught off-gaurd. While it’s true that Apple has often been very very late to notify its partners about car related technology (Siri integration being a good example), our sources are telling us that Apple worked directly with automotive partners ahead of the CarPlay debut in Geneva earlier this spring . We also believe that BMW (and MINI given that they use the same iDrive system) has been testing its own integration of the system. However that’s not the only thing that BMW is testing deep within the labs of it’s Munich headquarters. continued →