The Motorer Obsession Program and 2015 MINI Sales

Back in November, we [outlined](http://www.motoringfile.com/2014/11/13/mini-usa-to-improve-service-marketing-and-dealer-profits/) MINI USA’s 2015 strategy in regards to Customer Experience and Dealer Profitability. A [report from Automotive News](http://www.autonews.com/article/20150124/RETAIL06/301249934/mini-dealers-to-keep-popular-customer-satisfaction-program-sales) indicates that...