MINI USA to Limit Shift Paddles to JCW Models Only

For the new generation MINI Cooper and Countryman, MINI hasn’t just killed the manual but also eliminated shift paddles on all non-JCW models. Why have they done this and could this decision...

MINI USA Sales Up an Impressive 13.5% in 2023

Despite a product portfolio that’s up to ten years old, MINI USA’s sales grew by an impressive 13.5% in 2023 compared to 2022. It’s a result that speaks to the product quality...

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MINI Announces New Global Leadership

Stefan Richmann is taking over for Stefanie Wurst as the head of the MINI brand globally. Given all that’s happening at MINI with the complete turn-over in its range, the change seems...