The Science Behind That New MINI Smell

For years MINI owners have had their own version of a familiar automotive joke. Open the door to a brand new MINI, slide into the driver’s seat, and there it is. That...

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Paddy Hopkirk Memorial Foundation

db and Gabe were joined by Norm Nelson and Eric Newland, President and Vice President of the Paddy Hopkirk Memorial Foundation. They are building a life-sized bronze monument of Paddy and his...

Previous Articles

Stability at BMW Group, and What It Quietly Means for MINI

At first glance, BMW Group’s latest earnings report reads like the sort of corporate document designed to induce mild drowsiness. There are margins to discuss, tariffs to acknowledge, and the usual parade...

Head of MINI Design on Touchscreens vs Physical Buttons

There is a quiet course correction happening inside the modern dashboard. For the last decade, the industry convinced itself that screens were the inevitable future. Bigger meant better. Fewer buttons meant progress....

Ferrari’s Bold UI Move Is the Lesson BMW and MINI Shouldn’t Ignore

For the past decade, in-car UI has followed a predictable path: bigger screens, more plastic, and fewer physical controls. Today, Jony Ive and Marc Newson delivered a striking counterpoint. Their vision, revealed inside Ferrari’s first all-electric...

Is JCW Going Soft or Simply Finding the Right Balance?

For decades, MINI JCW meant something very specific. Loud, stiff, a little unruly, and unapologetically focused on performance and feel over comfort. A MINI JCW was never meant to be the best...

MINI Countryman Shadow Edition – A Diesel Special Edition?

Let’s start with what makes this special edition special. The Shadow Edition pairs MINI’s 2.0-liter TwinPower Turbo diesel (148 HP and 266 ft-lb.) with a 7-speed dual-clutch automatic transmission and JCW paddle...

MINI USA Expands Port-Installed JCW Accessories

There’s a unique thrill when your MINI arrives at the dealer looking and driving exactly how you envisioned it: aggressive stance, performance parts fitted, and rally-inspired wheels turning heads from the first...