This week MINI USA celebrates its 1 millionth car sold and its 24th birthday. So we wanted to look back at the start of this improbable journey for a brand that most...
The F56 MINI JCW GP3 has always felt like a contradiction. It’s one of the fastest, most aggressive MINIs ever built, producing over 300 horsepower and 331 lb-ft of torque, with styling...
For the last year or so, one question has hung over MINI like a stubborn warning light: how would buyers respond to this new generation? Not just to the new designs, although...
There are moments in BMW Group history when a new car feels bigger than a normal launch. For MINI fans, those moments matter even more because what starts in Munich has a...
db and Gabe were joined by Norm Nelson and Eric Newland, President and Vice President of the Paddy Hopkirk Memorial Foundation. They are building a life-sized bronze monument of Paddy and his...
Since BMW relaunched the MINI Cooper in 2001, the brand has used a surprisingly wide range of MINI Cooper transmissions. Some became central to the MINI driving experience while others quickly developed reputations enthusiasts would...
For enthusiasts who still insist on three pedals, the manual gearbox in the modern JCW hatch may be one of the most underrated parts of the car. Beneath the compact bodywork of...
At first glance, BMW Group’s latest earnings report reads like the sort of corporate document designed to induce mild drowsiness. There are margins to discuss, tariffs to acknowledge, and the usual parade...
This weekend MINI USA and the John Cooper Works Race Team return to the American Rally Association championship for the second round of the 2026 season. The March 13–14 event, based around...
The 2025 MINI Cooper C is not the car enthusiasts think it is. On paper it sits at the bottom of the lineup. It carries the least prestigious badge and is the...
For decades, MINI ownership came with a small, unspoken disclaimer. The cars were charming, quick and bursting with personality. Reliability, however, was sometimes treated as more of a suggestion than a promise....
For some MINI owners, hands off, eyes off driving has always felt fundamentally off brand. The joy of a MINI is not in disengagement. It is in the tactility, the immediacy, the...
Just one week after unveiling its latest GP inspired special edition, MINI is back with another heritage play. The new MINI 1965 Victory Edition is a design focused, appearance driven package with...
In 2006, MINI USA did something that felt slightly unhinged and completely on brand. It invited owners to drive across the country in celebration of the new GP and called it MINI...
BMW Group has announced that Sean Green will assume the role of Vice President, MINI Region Americas, effective May 1, 2026. He succeeds Mike Peyton, who has decided to pursue opportunities outside...
Another week in MINI land, another reminder that the brand is at its best when it leans into myth and at its most frustrating when it monetizes it. If you felt a...
There are rare MINIs. There are bespoke MINIs. And then there is this: one of just three right hand drive David Brown Mini eMastered examples ever built, now quietly listed for sale....
There is something slightly surreal about the F66 MINI GP Inspired Edition. It is a special edition that celebrates a car that does not exist. Not in this generation, anyway. When MINI...
There are plenty of memorable MINI Cooper commercials. But in 2017, the brand produced one that stood apart. A short film set in 1964 Monte Carlo that redefined how MINI talked about...
There is a quiet course correction happening inside the modern dashboard. For the last decade, the industry convinced itself that screens were the inevitable future. Bigger meant better. Fewer buttons meant progress....
Sno*Drift does not ease anyone into a season. Snow-packed forest roads, ice polished by repeated passes, and margins measured in inches rather than seconds make it one of the most honest rallies...
For the past decade, in-car UI has followed a predictable path: bigger screens, more plastic, and fewer physical controls. Today, Jony Ive and Marc Newson delivered a striking counterpoint. Their vision, revealed inside Ferrari’s first all-electric...
Happy New Year, White Roof – the first and longest-running MINI podcast in the world. Gabe and I recap the last couple of months of MINI news and look ahead into 2026....
When was the last time a MINI concept made automotive obsessives actually gasp? For most of us, that moment came when the MINI JCW x Deus Ex Machina concept was revealed in Europe, a...
It’s official – MINI is back in rally. For months we’ve been circling this story, first when we broke the news last fall that MINI was “rally curious”, and then again just...
For decades, MINI JCW meant something very specific. Loud, stiff, a little unruly, and unapologetically focused on performance and feel over comfort. A MINI JCW was never meant to be the best...
Let’s start with what makes this special edition special. The Shadow Edition pairs MINI’s 2.0-liter TwinPower Turbo diesel (148 HP and 266 ft-lb.) with a 7-speed dual-clutch automatic transmission and JCW paddle...
MINI is going rally racing in the United States for 2026, carrying forward a legacy that began on European snow and mountain roads in the 1960s and helped define what the brand...
BMW’s new iDrive X system represents a fundamental rethink of in-car technology, anchored by the panoramic vision display and BMW’s next-generation operating system. We recently spent time with the system during a...
MINI may be heading into a new era, but in Latin America, it is already off to the races. According to BMW Group’s 2025 regional sales report, MINI delivered 7,587 vehicles across...
There’s a unique thrill when your MINI arrives at the dealer looking and driving exactly how you envisioned it: aggressive stance, performance parts fitted, and rally-inspired wheels turning heads from the first...
MINI has made it official. Starting with March 2026 production, the MINI Countryman EV range increases significantly, pushing the Countryman E past the 500 km WLTP mark while further improving the already...
MINI Cooper EV production could be moving out of China and into Europe as electric MINI sales accelerate across the continent. While EV adoption varies widely by market, Europe has quickly become...
On paper, 2025 should feel like a win for MINI in the U.S. Sales rose 9.3 percent year over year. The brand quietly delivered its one millionth car since BMW brought MINI...
