The New York Times has a piece on how Yellow is quickly becoming the new stand-out color to have, in many cases replacing red in it's traditional role. In the article they of course feature a Liquid Yellow MCS. Here's an excerpt:

Laurie Reiter, 49, an ultrasound technician from Youngstown, N.Y., is from the school of car buyers who thrive on attention. She considered red when she was buying a 2003 Mini Cooper, but decided it was too common. As she browsed the showroom, “Liquid Yellow” jumped out as the perfect fit.

“People just buy cars for transportation,” she said. “But there are still a few of us who really love our cars.”

You can read the entire article here (free registration required).

Okay all you Liquid Yellow owners… here's your chance to represent!