Yes, the rumors are true, the US will finally get a MINI magazine of it’s own in a couple of months: MC2. Barry Brazier and Gary Anderson (co-author of the recent Motoring book) will be launching the magazine in a few months and the new website within a couple of weeks. We’ll have more soon.
In the meantime, you can get a sneak peak below:
<p>Well, I think MINI USA dealers should give a subscription with every new MINI sold. It could help accessories sales after the initial car purchase.</p>
<p>Just tell me where to subscribe. Can’t wait.</p>
<p>I am ready as well. </p>
<p>can’t find goMINI anywhere!</p>
<p>-jac</p>
<p>A good start would be an in-depth look at Motoringfile and its standards of excellence, IMHO. ;-)</p>
<pre><code> BCNU,
Rob in Dago
</code></pre>
<p>Woo Hoo!!! No more paying $5000 an issue for GoMINI.</p>
<p>Fantastic! My brother-in-law has always brought me MINI magazines from Japan when he comes to visit. The pictures are nice, but it’d be fun to be able to read the thing!
Looking forward to this subscription very much. Hopefully the demand will enough to grab monthly issues. Or weekly! ha haa</p>
<p>Good</p>
<p>GoMINI is way too pricey for what you get, especially if you live in the USA. </p>
<p>Before paying a lot of money for a MINI magazine, don’t forget to make a donation to those websites Like Motoringfile, MINI2 and NAM, which provide perhaps better and more up to date content than a magazine can. </p>
<p>It’s not right to fork out a lot of money to print magazines, while forgetting the good folks who have provided such great online resources (and the friedships that come with it)</p>
<p>bring it on… hopefully quality will be there, with details of how to’s, etc…..</p>
<blockquote>
<p>Before paying a lot of money for a MINI magazine, don’t forget to make a donation to those websites Like Motoringfile, MINI2 and NAM, which provide perhaps better and more up to date content than a magazine can.</p>
<p>It’s not right to fork out a lot of money to print magazines, while forgetting the good folks who have provided such great online resources (and the friedships that come with it)</p>
</blockquote>
<p>Thanks Bill. I’m curious how many of you here feel like MF acts as an online MINI magazine? What are you hoping to see in a print magazine that MotoringFile can’t or doesn’t currently offer? I don’t mean to disregard MC2, I’m just more curious how people will view the magazine’s content as compared with online content from MF and other sites.</p>
<p>I have to say, I prefer sites such as motoringfile and mini2, etc. to a MINI magazine due to the fact that the news is almost instantaneous on the web and can be updated on a daily basis. Whereas a magazine has to wait until the next issue to get its information out. That said, I am a subscriber to MotorTrend mag for the past four years.</p>
<p>MotorTrend handles their website in a way that actually brings subscribers in for the mag. All their info on the website comes out about a month after the print mag goes on sale. This is an incentive to get the mag if you want to get the info “first”. Plus there is exclusive content you don’t get in the mag like photos or videos.</p>
<p>I prefer magazines where you couldn’t find the articles they present anywhere else. Such as National Geographic or Smithsonian. Even Nat Geo cable channel lags behind what appears in the magazine and the mag even has highlights on what’s coming up on TV or the web.</p>
<p>My two cents, I hope my “consumer’s view” helps anyone with magazine-producing aspirations.</p>
<p>I’d have a hard time believing that a print magazine could bring us more and better info and commentary than seen here…</p>
<p>Warm fuzzies, Gabe. :-)</p>
<p>Actually, I consider Motoringfile to be a “publication”; it’s just that for the time being, I can’t fold it and put it in my back pocket to read in the park – but things may change. ‘Course, with all the archival material available here, I would need a Peterbuilt to haul all the paper around if it was a tree-killer. ;-)</p>
<pre><code> BCNU,
Rob in Dago
</code></pre>
<blockquote>
<p>jac wrote: can’t find goMINI anywhere!</p>
</blockquote>
<p>Here in the SF Bay Area Barnes & Noble (most) carry GoMINI for $9.99. Not a bad price considering what it would cost to subscribe.</p>
<blockquote>
<p>David wrote: have to say, I prefer sites such as motoringfile and mini2, etc. to a MINI magazine due to the fact that the news is almost instantaneous on the web and can be updated on a daily basis. Whereas a magazine has to wait until the next issue to get its information out.</p>
</blockquote>
<p>David makes a good point. I enjoy both options. MF is definitely one of the if not the best MINI info website I’ve even seen, but as Vanwall wrote “I can’t fold it and put in my back pocket…” That’s what makes the print version so good, can read it anytime anywhere.</p>
<blockquote>
<p>Gabe, you asked the question: ” I’m curious how many of you here feel like MF acts as an online MINI magazine? What are you hoping to see in a print magazine that MotoringFile can’t or doesn’t currently offer?” </p>
</blockquote>
<p>MF offers a lot, as I wrote, MF has more info, news, etc than any other MINI site I’ve seen, so it’s more of a “take the magazine with me anywhere” time type thing than a MF vs print info thing. Don’t want to lug a Notebook computer around to the park, beach,or to work. </p>
<p>I received a complimentary copy of the MINI international Magazine and disliked. They focused way to much on countries around the world (the culture, etc) instead of the car. What I hope “MC2” does is focus on the car. Do a variety of things and not just tuning stuff like GoMINI does. Have lots of news, spy photos, CVT info, hints and tips on MINI care and other things, a feature on Gabe and MF, the DBMINI(Whiteroof.com) podcast, etc, etc.</p>
<p>Well, that’s my 1.5 cents worth.</p>
<p>Opps, bold type again. Wonder why that happens. Sorry</p>
<p>Both are publications. And both become better products when they work together to give the customer a broader scope of information. A magazine it a better advertising vehicle, because lets face it, who would go to a site with full page ads? And online publications are better for content and as an information resource.</p>
<p>I also like to point out that the web is still quite ubiquitous and hard to navigate- people use print as an intelligent browser to dig deeper on-line. Also matters what they are trying to accomplish- lead geveration go to on-line, brand awareness use print.</p>
<p>Ok, sorry went into super sales person mode!</p>
<p>geno.</p>
<p>Hmmm… Might be interesting.</p>
<p>But just to play devil’s advocate – what would a print publication offer that we don’t currently get online? Aside from the ‘portability’ of a magazine? Although, nowadays with wireless internet zones, that’s becoming less ‘n less.</p>
<p>And …sorry… but what’s with the book’s logo? Anyone else feel it has nothing to do with the car or it’s history?</p>
<ul>
<li><ul>
<li>m</li>
</ul></li>
</ul>
<p>I just let my subscription run out for GoMINI. Since I live in the US, there are many things that did not apply to me in there. Between that and the zillion dollar price, I just could not get myself to renew. Here are some things the new magazine could do to keep my interest:</p>
<p>1) Comparison testing of products for the MINI. For instance, I was shopping for an air intake. It would be nice to see testing for 5 or 6 different brands. That would have been useful</p>
<p>2) Reader submissions for great roads to drive, especially by region.</p>
<p>3) An annual reader poll of their dealer experiences, evaluate and rank the dealers.</p>
<p>4) Detailed how to’s, especially for people like me who are past their warranty. These could vary from preparing your car for autocross, to fixing your own trunk latch. </p>
<p>5) Maybe an annual buyers guide for various products like exhausts, I-pod connections, air intakes, autocross supplies and other common products and mods for the MINI</p>
<p>6) Coverage at all types of events in the US and a good events calendar. Get lot’s of pictures.</p>
<p>7)Cool contests for subscibers, like have prizes for the coolest roof graphic and display the best ones in the magazine.</p>
<p>9)Feature driving school and track day opportunities for MINI owners.</p>
<p>8) Great Art and photography, which will make me want to prize my collection of MC2’s.</p>
<p>Hey Bill – I think maybe you should start a magazine! Sounds great – I would definitely subscribe.
:D</p>
<blockquote>And …sorry… but what’s with the book’s logo? Anyone else feel it has nothing to do with the car or it’s history?</blockquote>
<p>I agree – maybe they could have used the font similar to the car’s letter badging. Not bashing the mag as I’m thrilled as anyone that we finally have a US publication for the Mini.</p>
<p>I worked with Barry on what needed to be in a US based magazine. I agree that MF is great website but sometimes I like to relax and pick up magazine and read it while sitting on the deck. The Logo and name for MC2 was a hard fought choice for Barry. He went to MINIUSA with other names and ideas, but guess what; they would not allow any of his choices(a bit like the MCO story) so MC2 or MINI COOPER Squared kinda of like E=MC2 was born. Barry has also gotten with Randy Webb and other vendors to put in tech talk and other ideas. Also the advertising is suppose to be under 45% which is below other magazines. I know the cost is going to a lot better than GOMINI or anything out on the market. I think you need to give MC2 a chance. And Bill L., Barry and I discussed the very things that you mentioned.</p>
<p>This is fantastic news. Now I don’t have to feel so bummed about not re-upping with GO MINI. I just couln’t justify the $160 price tag since they went to monthly publication.</p>
<blockquote>
<p>I think you need to give MC2 a chance. </p>
</blockquote>
<p>I hope people do them a chance. While the name or design might not correspond to what people associate with the MINI brand, I have high hopes that the content will be excellent. </p>
<p>I’ve also been working with Barry on and off for almost six months now. It’ll be great to finally see this get off the ground.</p>
<p>Photos! Magazines have lots of large, color photos. See any photos on this webpage? I like the visual stimulation. I like to look at the photos as I read an article – see what the writer is describing.</p>
<p>You mean like the two big photos in the above post :)</p>
<p>Outstanding!! I’m pleased someone bellied up to the bar to make this happen. I’ll subscribe as soon as possible!</p>
<p>I hate to say this even though I am happy to hear that there is a US publication, but what more do you need than MF? It seems that anytime that I pick up a newspaper, the news in it is “Yesterdays” and I had already read it on the web. I ended up canceling my subsciption.</p>
<p>Isn’t Bill Lawrence describing MF? </p>
<p>I have MF on my pocket PC, I take it with me and read it. Avantgo will sync it up and any other web page that I want. </p>
<p>It all makes me ask aren’t publications dead? The newspapers have been declining on their readership for some time now.</p>
<p>I can’t wait, I too stopped subscribing to GOmini when due to the weak dollar it wasn’t worth it. I must admit that I did read it cover to cover and got many ideas to upgrade my MINI. Motoringfile will always be my home page and the first thing I read in the morning, but a US MINI magazine would be a wonderful addition to the MINI motoring experience.</p>
<p>Can’t wait. Maybe Barry & Gary would be interested in a column by Sad Arthur? I could get into that.</p>
<p>Here’s a link to a sample (which would need editing):</p>
<p><a href="http://www.carnutgarage.com/lounge/Motoring" rel="nofollow ugc">http://www.carnutgarage.com/lounge/Motoring</a><em>Story</em>001.html</p>
<p>Wow!! Another MINI magazine to compliment my subscription to GoMINI. I love reading what goes on across the pond but there is definitely a need for a USA based magazine.</p>
<p>Hopefully it will start with excellent articles and some shiny print ala GoMINI. I remember when Automobile Magazine first came out and how exciting it was. It was that way until it went the way of all other US magazines. Tons of ads and very little content!</p>
<p>I am in – Can’t wait ….</p>
<p><em>said Bill Lawrence:</em></p>
<blockquote>
<p>2) Reader submissions for great roads to drive, especially by region.</p>
</blockquote>
<p>Ooh, baby, this would be a great one. <a rel="nofollow" href="http://pashnit.com">Pashnit</a> has done a great with <em>California-specific</em> roads, and I’d like to see that concept expanded to other regions (like mine!).</p>
<p>Wouldn’t that be a great idea?</p>
<blockquote>
<p>“Uh, I think so, Brain, but balancing a family and a career … ooh, it’s all too much for me.”</p>
</blockquote>
<p><a rel="nofollow" href="http://en.wikiquote.org/wiki/Pinky_and_the_Brain">er …</a></p>
<p>Anyway, I’ve been playing with my GPS and Google maps. Yesterday’s Sunday drive with the MINICCI resulted in <a rel="nofollow" href="http://telly.bravo5.org/~blalor/gmaps/minicciSundayRide-20050814.html">this map</a>. I’ve been working on putting my tracklogs into a database and then plotting them on a map, which kind of lends itself to map ‘blogging (and I’d like to see a new term coined for <strong>that</strong>!). I’d like to reduce these to “must-drive” sections that can be displayed depending on the section of the country you’re looking at. I’ve got the bits and pieces of the puzzle, but I’ve yet to put it into a cohesive application. I’ll be working on that (and a gazillion other things) in my copious free time…</p>
<p>I’d like to further add that Bill’s suggestions could all be well-integrated into MotoringFile, and already are, to some degree. The thing that would be difficult (I think) is doing the product comparisons, as that requires actual money. :-)</p>
<p>Finally!!!</p>
<p>I hope this is a well produced mag with great content.</p>
<p>I’ll subscribe, but not unless it’s backed by a large publishing company or until after a few issues.</p>
<p>I’ve been burned by “start-up” magazine subsriptions before, where they fail before issue 2, but they keep my money.</p>
<p>witness start-up magazine <a rel="nofollow" href="http://www.tuningwerksmag.com/">tuningwerks</a> which hasn’t put up a new issue since late November, only to promise in May a special edition would be forthcoming, and here we are half way through August with nothing.</p>
<p>It may not be exactly MINI related, but it was a strong publication with excellent photography on high quality paper. That is something that would distinguish a glossy magazine from a website. As far as actual content, MotoringFile will always be the #1 source for the most up to date MINI news.</p>
<p>Who’s the photographer?</p>
<p>It’s true that MF is the first place I look for info right NOW. But what about when I have friends over and they have to use the bathroom?! That’s where the MC2 mag comes in handy. =D</p>
<p>anyone see or hear anything about the new mc2 mini cooper magazine for the united states?</p>
<p>Steve – we’ll have more info on the magazine in the coming days.</p>
<p>Is there an update yet on when the magazine will be available?</p>