Adweek is reporting MINI USA has narrowed the field of ad agencies vying for the account recently left vacant by Crispin Porter + Bogusky.
The four agencies still in the running are independents Mother and StrawberryFrog in New York, Venables Bell & Partners in San Francisco and Butler, Shine, Stern & Partners in Sausalito, California.
[ 4 Finalists Chase $25 Mil. from MINI USA ] Adweek
Related:
[ MINIUSA Loses It’s Advertising Agency to VW ] MotoringFile
<p>Crispin Porter + Bogusky left MINI? I’m not surprised, VW’s $400 versus MINI’s $25. Whatever. I like StrawberryFrog among the four. I like their style and look at their clientele list.</p>
<p>I like Strawberry Frog, also. Look at the Heiniken commercial. I see some creativity available to continue the MINI line.</p>
<p>I just took a lenghty tour of all four finalist’s sites and I must say that they are all impressive examples of web site design.</p>
<p>One disappointment, though… the site for “Mother” didn’t seem to have any easy way to find samples of their work – just a really cool (but slow) 360 tour of their offices and their employess… oh, and a really disgusting display in the “Find > by distinguishing feature” menu.</p>
<p>I agree that StrawberryFrog seems to be the best match for the MINI way of advertising.</p>
<p>Strawberry Frog was great – put him in a MINI – that would be cute!</p>
<p>Hey Stawberry frog is great. I don’t think the others would be a good match at all.</p>
<p>strawberry frog may not be so great for mini. look at some of the competitors!! i like bell, that tivo agency.</p>
<p>plus frog reminds me of the french. not sure the germans will like that. go bell go!</p>
<p>Minime I’m with you – I like what Strawberry frog stands for – they are the best of the bunch. Go strawberries go!</p>
<p>From what I know of the agencies – I’d say Mother would be an excellent fit for MINI.</p>
<p>I agree on Mother. Great firm that did some neat stuff with Target and Coke. Butler is behind some cool new converse work, too.</p>
<p>Frog? Nice agency and a good back up to the back up.</p>