MF Exclusive: After a arduous process and some excellent competition from Mother of New York and Strawberry Frog, MINI USA has chosen Butler Shine, Stern and Partners as their new ad agency.

BSSP may be best known for their recent work with Sprite, Converse and Sun Microsystems. However it’s not clear what road the Sausalito based agency will take with the MINI USA account. While Crispin Porter + Bogusk were hailed for their work as MINI USA’s first agency, there were a few issues that will need to be addressed in the years ahead. It will certainly be interesting to see how BSSP deals with them.

That aside, we at MotoringFile wish the fine folks at BSSP all the best in their upcoming partnership with MINI USA. While the bar may have been set high by CP+B, we expect great things in the years ahead.


[ MINIUSA Loses It’s Advertising Agency to VW ] MotoringFile