Today’s New York Times has some further details about MINI’s recent agency selection:

>Butler, Shine is known for its offbeat campaigns for marketers like Converse footwear, Leap Wireless and Ubi Soft Entertainment, which have a substantial presence in new media. For instance, a recent campaign for Converse, part of Nike, gained considerable attention for inviting consumers to enter a contest by sending video clips they created to a special Web site – in effect, having them produce the brand’s commercials.

>”The Converse work was something that really attracted us,” said Jim McDowell, vice president for Mini at Mini USA in Woodcliff Lake, N.J., part of the BMW North America division of BMW.

>Butler, Shine, which was opened in 1993 by former employees of Goodby, Silverstein & Partners in San Francisco, gained the Sun Microsystems account in February. During the dot-com boom, Butler, Shine worked on brands like Business 2.0 magazine and E-Stamp. In another sign of the agency’s technological bent, its blog ( posted its 600th article on Wednesday.

You can read on below:

[ Small Tech-Astute Agency Wins a Small-Car Account ] NYT (reg. required)