MINI sales continue to be determined by the limited supply. Because of the rebuilding measures required to expand annual capacity to around 240,000 units in the medium term, as already communicated, production in the Oxford plant in the UK was interrupted between the middle of December 2005 and the middle of January 2006.
The MINI product mix continues to be of a very high quality: In the three months to the end of March, the basic model, the MINI One, was chosen by 15,147 customers (30%), and 20,155 (41%) went for the MINI Cooper. Almost one in three buyers (14,217/29%) chose the top-of-the-range model, the MINI Cooper S. This means that the average selling price for a MINI has risen further to now over ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ 21,000.
Because of the delivery bottlenecks caused by the interrupted production in the MINI plant, sales still fell slightly in March 2006 by 1.7% to 21,760 automobiles (previous year: 22,133). For the year to March 2006, 49,519 MINI were delivered to customers (previous year: 52,698/-6.0%).