Everything’s possible with MINI. Any time. Any place. Sometimes even the seemingly impossible. Such as the idea of a MINI hotel “on wheels” for the 2006 Football World Cup, appearing in host cities where all hotel rooms have been booked for months.
To coincide with the World Cup, MINI is creating some MINIs especially for football fans. Designed to look like mobile “fan hotels”, they will be touring the streets in various host cities where matches are being played. They will carry the message: “welcome to the MINI Hotel Internationalâ€ÂÂ, “MINI Hotel Brazilâ€ÂÂ, “MINI Hotel Italy†and “MINI Hotel Franceâ€ÂÂ, because naturally, MINI hotels are always right at the heart of the best World Cup action.
To ensure all football fans feel at home during the World Cup, the “MINI Hotel International†will be joined by MINI national hotels in corresponding national colours. A MINI promoter will gladly open the doors to fans wishing try out a bed for size. And the “MINI Hotel International†is equipped so comfortably, that whoever wishes can spend an entire night in it.
Highly flexible, the MINI hotels are always on the move. They will only stop in places where football fever is especially high. There are no clues as to exactly where. Therefore to make sure they see the MINI hotels for themselves, fans should keep an eye out in the World Cup cities. The travelling MINI national hotels will of course always be around when their country’s team is playing. Here are a few hot tips on dates to begin with:
MINI Brazil
Tue, 13.06.06 / Berlin
Sun, 18.06.06 / Munich
Thur, 22.06.06 / Dortmund
MINI France
Tue, 13.06.06 / Stuttgart
Sun, 18.06.06 / Leipzig
Fri, 23.06.06 / Cologne
MINI Italy
Mon, 12.06.06 / Hannover
Sat, 17.06.06 / K´Lautern
Thur, 22.06.06 / Hamburg
MINI International
Fri, 09.06.06 / Munich
Wed, 14.06.06 / Dortmund
Thur, 15.06.06 / Nürnberg
Tue, 20.06.06 / Berlin
Sat, 01.07.06 / Frankfurt
Wed, 05.07.06 / Munich
Sat, 08.07.06 / Stuttgart
Sun, 09.07.06 / Berlin
Source: MINI International Press
how fun
o_O? Sounds odd…. cute… but odd.
And where will the MINI USA car be???
. . . Duh, sorry, but I don’t really “get” this. Soccer fans are so discriminating that they have to “try out a bed” before lying their wasted selves down? How about just a huge fleet of MINIs stripped out to just a driver’s seat and a mattress!
I agree, soccer fans aren’t going to be looking for trendy, cool digs to stay at, just whatever is cheap and available.
A better concept would be to have MINI’s fully equipped with a large cooler plugged into the power outlet in the trunk space, filled to the brim with the respective beers of each country (ie Bravara or Brahma for Brazil, Nastro Azzurro for Italy, Desperados for France).
Then – we could call these MINI’s “MINI Bars” 🙂
Of course, it wouldn’t be politically correct and socially responsible, distributing free booze to the fans, but no doubt it would be a big hit!
Now, where did that “MINI Bar Germany” car go?
I hope I can find a Hotel MINI on July 1st here in Frankfurt. If I do I’ll send some more pictures!
For once I agree with the general negative consensus. This idea is crunchy and clever around the edges, but lame in its gooey chocolate center. Is this some sort of ’round-about, half-assed attempt at viral marketing touting the actual roominess of the car’s interior? It’s a clever strike out IMO.
Well, what you might need to know is that MINI had a tv commercial in Germany with a hotel theme.
A guy would drive in a MINI to a foreign city and checks into a hotel. It’s a bit of a dodgy area so he peeks out of the window a lot to see whether his MINI is still untouched.
The next you see is the guy waking up in his MINI at sunrise. Tag line: MINI. Is it love?
So I think it’s quite a nice way to connect a commercial with a live experience. If you would put a VW van with a Hotel sign at a corner no one would think it’s funny – you probably expect a hooker inside…
I don’t get it.
Are people going to be (attempting to) sleep in MINIs?
What are these “mobile fan hotels†?
Yes, it’s kinda pointless but it’s just meant to be a fun way of getting people to look at MINIs at a big event; a publicity stunt like all the designer/art/fashion MINIs. MINI seems to do a lot of this sort of thing in Europe. Maybe it makes some kind of sense there? I like the ‘do not disturb’ decal around the door handle.