The Automotive News gives us a sneak peak as to how Smart plans on positioning itself in the US market:
>Roger Penske plans to duplicate Mini’s strategy when he starts selling Smart cars in the US in 2008.
>Penske thinks his UnitedAuto Group can profitably distribute DaimlerChrysler’s stylish Smart ForTwo minicar by:
>- Signing 30 to 50 franchised dealerships in urban US markets
>- Setting modest sales goals
>- Relying on unconventional marketing techniques.
You can read more below:
[ Smart to Copy MINI in US ] Automotive News