An interesting article over at CNBC.com.
>The Ford Mustang, Volkswagen Beetle, heavy American iron such as the Pontiac GTO or Plymouth Fury and even the Yugo — the quintessence of Serbo-Croatian engineering — have achieved a marketerÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s dream: cult status.
They actually spotlighted the MINI for this particular article, among a few other vehicles.
>The MINI Cooper is deftly marketed — and that will be evident at the auto show in Detroit — but like your funny Valentine, probably found its way into the hearts of car lovers simply because itÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s endearing.
>ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œI think there is a very enthusiastic customer base bordering on the evangelical,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said Greg Stern, chief executive officer of Butler, Shine, Stern & Partners, the Sausalito, Calif. advertising agency that handles the MINI’s advertising. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œCult interest in a car may be fleeting, and may only last for one model.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
[ On the Road to Cult Status ] CNBC.com