From latest edition of Autoweek:
>When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners and enthusiast clubs. A few staffers already drove Minis.
>A year after his agency won the account, CEO Greg Stern says 10 employees of the Sausalito, Calif., shop own Minis. Stern owns an Audi station wagon and a classic Mercedes-Benz, but says “I have the most fun driving the Mini” he also owns.
>The agency doesn’t offer employees inducements to buy the premium small cars. “The incentive is it’s a great car to drive,” Stern says. “It’s a lot of fun, and we represent that brand.”
Yes it’s true, one of the principles at BSSP owns a custom painted brown Cooper S. The secret is out.
[ Ad agency execs use vehicles they push ] Autoweek