From latest edition of Autoweek:
>When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners and enthusiast clubs. A few staffers already drove Minis.
>A year after his agency won the account, CEO Greg Stern says 10 employees of the Sausalito, Calif., shop own Minis. Stern owns an Audi station wagon and a classic Mercedes-Benz, but says “I have the most fun driving the Mini” he also owns.
>The agency doesn’t offer employees inducements to buy the premium small cars. “The incentive is it’s a great car to drive,” Stern says. “It’s a lot of fun, and we represent that brand.”
Yes it’s true, one of the principles at BSSP owns a custom painted brown Cooper S. The secret is out.
[ Ad agency execs use vehicles they push ] Autoweek
Ok, he has a Misfits sticker on the back window … they are Ok with me now 🙂
One of them also owns a HB/S Checkmate (with JCW as far as I recall).
I like the neato Karloff roof graph. Get some of that offbeat cool into the ads, FCS.
I wonder if they have as many employees with minis as Pixar.
Andrew Keller, the creative director at MINI’s previous ad agency (Crispin Porter + Bogusky) recently spoke at my school. He talked about the MINI account, but when CP+B moved on to VW said he sold his “piece of junk” MINI Cooper S to buy a VW Passat Wagon. He was joking about the comment, but I still bit my lip.
Idig the “fits” Crimson ghost as well as the FRANKENSTEIN. Almost put Elvis in black leather from the ’68 comeback special on my black roof.
Andrew Keller has no idea on the rollercoaster he is got himself into (VW’s dubious reliability and piss poor service departments).
Also, I have heard through the grapevine that VW is less than impressed with CP+B’s marketing campaign in their behalf. Don’t be surprised if Crispin, Porter gets dumped by VW come the summer.
Mr. Keller will have regret selling his MCS like nobody business…