Official MINI Press Release: MINI USA announces that it is offering Clear Channel Radio’s Total Traffic Network traffic data on navigation-equipped 2007 MINI Cooper and Cooper S hardtops beginning March production. The service, which is integrated into the vehicle’s optional navigation system, will come standard and free-of-charge for Clear Channel Radio’s traffic service, which is now available in 44 markets across the U.S. The real time traffic information provided will allow MINI drivers to avoid potential delays due to traffic congestion or road closures
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThe MINI Cooper and the MINI Cooper S are fun to drive, so it makes sense to offer Clear ChannelÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s real time traffic data service, allowing MINI drivers to avoid traffic tie-ups and keep on motoring,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said Jim McDowell, Vice President of MINI USA. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œAnd adding traffic information standard with our navigation system means customers wonÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t have to pay recurring subscription fees to access the service.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œWe are excited that MINI is now offering our traffic data as part of its navigation system on select models,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œMINI is part of a growing list of Total Traffic Network partners, including BMW that are able to provide customers with reliable, high-quality, real-time traffic improving navigation in some of the countryÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s most congested cities.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
About Clear ChannelÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s Total Traffic Network
Clear Channel Radio is the first broadcaster to launch a ground-breaking programming and technology service delivering real-time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes ÃƒÂ¢Ã¢â€šÂ¬” Total Traffic Network. Clear ChannelÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s Total Traffic Network now serves more than 125 metropolitan markets in three countries, including the United States, Mexico and New Zealand. Total Traffic Network delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and Internet-based services. For more information, please log on to www.realtimetraffic.net.
Customers currently using Total Traffic NetworkÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s real-time reports include BMW of North America, Garmin International, Nextel, Verizon Wireless, Kenwood Electronics, Tom Tom Navigator GPS, MSN Autos, MapPoint, Cingular QPass, ATX, AAA, Rand McNally, Weatherbug, Microsoft SPOT, Siemens VDO, Mio Technology, and Cobra Electronics.
MF Analysis: This press release confirms what we reported last fall. Look for each subsequent model to feature the same system as they are introduced.