Automotive Design & Production not only touches on the MINI’s new powerplants in its latest issues but the overall design as well. The following is an excerpt from an article that talks about the new car’s design in-depth with Gert Hildebrand – head of MINI design:

>Hildebrand said that they started working on the vehicle back in 2001-2002, when the first vehicle was still new. “An early decision we made was that we didn’t want to change it dramatically, that we wanted to have an evolutionary design process.” He cites the examples of vehicles like the Porsche 911 and the VW Golf, cars that have advanced through gradual though perceptible changes, or what Hildebrand describes as “steps big enough to create desire, but safe enough to have recognizability for the customers.”

>In fact, the perceptions of customers are crucial to Hildebrand’s approach to design. Speaking of when changes are proposed during a development program, he says, “When we go through the design process with my team, I question them until they convince me they’ve done something for a reason, not just because ‘I like it.’ ‘I like it’ is not enough. The customer has to like it. My designers don’t have to like it.”

You can read the rest of the article below:

[ The Credibility Of Continuity At Mini ] Automotive Design & Production