WindingRoad takes a look at the growing trend of white roofs on cars around the world. Here’s an excerpt:

>White roofs are set to rise in popularity in the coming years, and the reasons aren’t purely cosmetic. Current white roofers MINI, Toyota FJ Cruiser, and Ford Flex (above) have carved out a unique design for themselves based on this treatment, but the reality is that there are energy-saving benefits, too. Think of desert wardrobes or Greek buildings: white reflects the sun’s rays better than any other color.

Read on below:

[ White Roofs are Cool ] Winding Road


[ Thoughts on a cool white roof ] Metacool