Yesterday Chris Bangle and the BMW Group design team (including MINI) were awarded the prestigious Red Dot award and named the design team of the year for 2007. You can read more below:

>Design is a main factor for economic success, especially in the automobile industry. Its tasks are not simple: capture the spirit of the times without being too accommodating; be innovative while meeting technical requirements such as safety and environmental standards; and satisfy the desire of end users to both identify and distinguish themselves through the vehicle. Thus, the responsibility that automobile design bears for the economic success of a car, brand, or even for entire economies is immense. “In the past years, BMW Group Design under the direction of Chris Bangle has succeeded to sustainably strengthen the brands BMW, Mini, Rolls Royce, and BMW Motorrad,” explains Professor Dr. Peter Zec, initiator of the red dot design award and president of Icsid, an international umbrella organisation of industrial designers.

>Thanks to Bangle and his team, each brand – BMW, MINI, and Rolls Royce – today has its own, unmistakable profile and authenticity. After a rocky road to success marked by hot debates, the team can now lay claim to having significantly shaped car design of the early 21st century.

[ Chris Bangle and the Design Team BMW Group are design team of the year 2007 ]