Official MINI Press Release: The MINI brand was able to increase its sales volume in January by 13.3% to 15,432 automobiles (prev.yr.: 13,618). The level of equipment provided and the product mix continue to be of a high quality: in January, 36% of customers went for the MINI Cooper, with 27% choosing the top model Cooper S, 23% selecting the Cooper D diesel option and 14% going for MINI One.
In a comparison of body variants, the classic MINI comes in first, with 75% of sales, followed in second place by the new MINI Clubman with 16% of sales and then the Convertible with 9%. The market launch of the Clubman this month in the USA – the largest MINI market – will provide added momentum for MINI sales.
I wonder what portion of the 27% of sales for the MCS is due to MCS sales in North America. I have a suspicion that the MCS is not such a popular selling model outside of the US and Canada, where premium gasoline is relatively inexpensive compared to elsewhere where the MINI is sold.
In Europe, the ONE and Cooper models (Both gas and Diesel) are actually the volume sellers. The MCS is indeed more expensive to buy and maintain and it is taxed higher. It is more of a luxury commodity if you will.
Is it possible to import a Mini cooper Clubman Diesel to South florida?