MINI USA Sales Up 24.4% for July
MINI USA Press Release: In July MINI USA reported sales of 5,063 automobiles, a strong increase of 24.4 percent, from the 4,069 cars sold in July 2007. Year-to-date, the division reports sales of 31,463 automobiles, an increase of 32 percent, compared to the 23,828 cars reported in the first seven months of 2007.
“Again this month, we continue to watch a very large movement from larger to smaller vehicles. From the increased traffic in our dealerships, we are seeing desires to downsize but not downscale,” said Jim McDowell, Vice-President MINI USA. “Over the last month, our MINI sales have also seen on average $4-5,000 of options in a typical sale. Therefore, at least in the premium end of the small car market, small size is not equating to small dollar sales.”
Impressive sales still, given they’ve surely used up all their excess stock now!
I moved <a href="http://spreadsheets.google.com/pub?key=pHlqhgEuxAfLyY0WinG94Iw&gid=3" rel="nofollow">my MINI USA sales figures data</a> over to Google Docs to make it easier for me to maintain – but it’s still published online, including <a href="http://spreadsheets.google.com/pub?key=pHlqhgEuxAfLyY0WinG94Iw&gid=4" rel="nofollow">the chart</a>
Again (and for the umpteenth time) Go MINI!
And to all you damned single driver SUVs I see out there still – the same.
With that latest report about BMW’s sales going down here, you’d have thought they might have included this news about MINI.
Ian, thanks for being the Master of Info! 😉
Interesting if you look at the full text of the release, BMW car sales are still doing up, only up a couple % from last year, but up – however BMW “trucks” (X5, etc) are down 10%+
For anyone interested in the full BMW release click over to <a href="http://www.bimmerfile.com/2008/08/01/bmw-usa-sales-up-22-for-july/" rel="nofollow">BimmerFile</a>.
Since there is a huge shortage of new cars, I am sure these sales numbers are going to begin to dwindle until 2009 deliveries begin at some point towards the end of the year/earlier next year.
MINI has the right product at the right time. Unfortunately, for better or worse, don have the needed capacity to keep up with demand.