MINI Release: The MINI Cooper family of products has been awarded top honors in the compact car category of the 2009 Best Resale Value Awards presented by Kelley Blue Book’s kbb.com, a leading provider of new- and used-vehicle information. Additionally, the MINI Cooper has been named to the Top 10 models list, which recognizes best resale values across all vehicle segments.
These latest honors from Kelley Blue Bookâ€™s kbb.com mark the sixth year in a row that the MINI Cooper has won in either the compact car, hatchback or convertible categories, and also the sixth time it has earned a spot in the overall list of Top 10 models.
â€œPrimarily, people are attracted to MINI on a very emotional level â€“ for go-kart-like handling, iconic design and nearly endless opportunities for personalization,â€ said Jim McDowell, Vice President of MINI USA. â€œHowever, in these uncertain economic times it is reassuring to MINI owners to know that their cars also represent a sound financial choice, delivering fuel economy up to 37 miles per gallon and retaining value during ownership.â€
â€œWe are excited to have the MINI Cooper models recognized by Kelley Blue Bookâ€™s kbb.com again this year for leadership in resale value,â€ McDowell said.
Kelley Blue Book established its Best Resale Value Awards in 2003 to complement the companyâ€™s Residual Value Guide. Kelley Blue Book derives its resale value projections from current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Bookâ€™s team of market and pricing analysts. Values reflect projected wholesale pricing for clean, reconditioned vehicles at the end of a five-year lease or ownership period.
â€œThe MINI Cooper has been nothing less than a true phenomenon since its entry into the U.S. marketplace,â€ said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Bookâ€™s kbb.com. â€œThe fact that the car is again a winner in resale value just reinforces that notion, and its excellent resale value record is just one of its many strong suits. Being a blast to drive and inexpensive to own is a nice recipe for success, and that describes MINI to a T.â€