Global MINI Sales Down 34.5% in January
BMW Group Release: For January 10,120 (prev.yr.: 15,457 / -34,5%) customers bought a MINI brand vehicle.
The MINI sales reduction was in part due to the lack of availability of the MINI Convertible which ended production in mid 2008 with the new model launch scheduled for March 28th. The previous model accounted for a substantial share of total MINI retail, averaging 16% of sales. More than 164,000 of MINI’s soft-top models were sold between 2004 and 2008, which by far exceeded expectations.
<p>Hopefully we’ll see a jump in sales once the Convertibles are available on March 28th.</p>
<p>Jan sales of convertibles are much lower than average volumes. If you’re kind and say that convertibles are about 9% of jan sales, then you’re still left with an over 25% drop.</p>
<p>Global economy is hitting everyone hard.</p>
<p>Matt</p>
<p>I also fully expect that we will see more numbers like this, this furball called the economy is still far from being done.</p>
<p>Still expect Mini will do better than most.</p>
<p>who put white wheels on a pepper white mini? gaughhh!</p>
<p>Why buy a convertible in winter?</p>
<p>Why buy a convertible in winter?</p>
<p>For the spring?</p>
<p>@<a href="#comment-252012" rel="nofollow">CraigE</a>:</p>
<p>Cabs represent 5% of all sales…</p>
<p>I wish BMW would extend the 2.9 and 3.9 percent finacing to the MINI’s</p>
<p>BMW of Hawaii was offering finance at 0.9% on some pre-owned BMWs over christmas.</p>
<p>RS – perhaps convertible buyers are waiting for spring or a rescue package?</p>
<p>By the way the Mid-west and even London are suffering from snowstorms right now, according to Al Gore and the Henny-Penny gurus Summer is the new Spring!</p>
<p>The party is over.</p>
<p>Hey GregW: Still bitter about the election?</p>
<p>C4 – on the contrary, I’ll reveal my choice for President Obama regardless of party policy and affiliation. USA residents do not realise how much anti-american feeling was created abroad in the last 8 years. My wife was scared to talk out loud in case someone recognised her Chicago accent and gave her an earful about Iraq and Bush.</p>
<p>GregW, very cool, so you are one of us….. A Free thinking American!</p>