BMW Group Release: For January 10,120 (prev.yr.: 15,457 / -34,5%) customers bought a MINI brand vehicle.
The MINI sales reduction was in part due to the lack of availability of the MINI Convertible which ended production in mid 2008 with the new model launch scheduled for March 28th. The previous model accounted for a substantial share of total MINI retail, averaging 16% of sales. More than 164,000 of MINI’s soft-top models were sold between 2004 and 2008, which by far exceeded expectations.