We always talk about the comparison between the MINI brand and Apple. Both are considered to be premium brands in their respective segments for a number of reasons. Size and efficiency being one of them.

>“To us,” Wu wrote, “the new Mac mini is like a Mini Cooper, a premium small form factor product but with decent horsepower. We believe the Mac mini could turn out to be a surprise dark horse hit.”

>The comparison is serendipitous for more than name commonality (although Mini — the car — has always been capitalized). That first commercial product imprinting the Mini name on cultural iconography was sprung on the world 50 years ago this year.

Minis and minis by Apple and Others
] TheAppleBlog.com