Official Release: MINI USA reported sales of 3,657 automobiles, down 22.4 percent from the 4,713 cars sold in April 2008. Year-to-date, MINI USA also reported sales of 12,170 automobiles, a decrease of 18.2 percent, compared to the 14,877 cars reported in April 2008.
“We’ve seen sales stabilizing month-to-month in our segment in April but this stability has come at the price of greater sales stimulation by everyone,” said Jim McDowell, Vice President MINI USA. “MINI has largely managed to stay away from â€˜sweeteners to the dealâ€™ in the past. However, last month we introduced a modest incentive allowing us to track better than our segment year-to-date and continue to improve our sales month-to-month since January.”