Official Release: MINI is proud to accept the Polk Automotive Loyalty Award for highest loyalty in the compact car segment. The 2009 MINI Cooper was named as the winner at Tuesday nightâ€™s ceremony held at the Automotive News World Congress during the North American International Auto Show in Detroit.
â€œOur existing customers are a top priority for this company, and owner loyalty has been fundamental to MINIâ€™s success here in the U.S.,â€ said Jim McDowell, Vice President of MINI USA. â€œWe are very pleased to accept the Polk Automotive Loyalty Award, and are grateful to our customers for their enthusiasm and commitment to the MINI brand. Our goal for the coming years will be to steadily increase owner loyalty rates by continuing to ensure a high-quality motoring experience.â€
2009 is the first model year a MINI brand vehicle has earned the prestigious award. According to R. L. Polk & Co., the 2009 MINI Cooper achieved a loyalty rate of nearly 29 percent.
“We congratulate MINI on winning its first Polk Automotive Loyalty Award,â€ said Stephen Polk, chairman, president and CEO of Polk. “The MINI Cooperâ€™s award in the compact car segment demonstrates the MINI brandâ€™s commitment to creating and maintaining loyal customers.”