Following an old and time proven of using sex to sell, MINI’s latest Clubman ad tells the story of space in a not so subtle way. It’s also time proven because this isn’t the first time MINI has insinuated “adult situations” in trying to explain how much space the MINI has to offer. The first commercial to do this of course was MINI of Canada’s spot below. (after the jump)
Now the question. Which do you prefer? As much as we like the cheeky new ad, there’s something to be said about the simplicity (and the freshness of the punch line) in the older version.
<p>…I pick the second video…</p>
<p>More realistic for Me. Made Me think of a certain,”event”,that happen to Me while I was serving My Country(wink,wink).</p>
<p>Too bad the background music,to the above videos,didn’t have the following Artist,singing the following tune: <a href="http://www.youtube.com/watch?v=-pzRWg0I7Y8" rel="nofollow ugc">http://www.youtube.com/watch?v=-pzRWg0I7Y8</a></p>
<p>2nd one!!! Go Canada ;)</p>
<p>The new ad is funny… but I agree that Canada wins gold here… GO CANADA! ;)</p>
<p>yay, Canada! And we have some good looking ladies in the Canadian one 🙂
and we have a dude in kids underwear in the new one … lol</p>
<p>Aurel: the good looking ladies in this ad are an accurate representation of the population in the great white north!</p>
<p>Agreed…the original gets the message across clearly without superfluous dialog. Win.</p>