MINI

The following report was written by our newest MF contributor Jon Durdick.

MINI has received an impressive number of awards since its re-introduction in 2001. Recently Ward Auto announced their 2010 top 40 finalists for interior of the year, on reviewing the list we realized one award that has consistently been missed by MINI is for its interior design. With the redesign already under way we can’t help but wonder if any of this almost universal non-praise has made its way to MINI. And we don’t look at this as an exclusive design problem. In fact it’s as much a quality as anything.


And it’s not just the R56 generation either. From the R50 to the R57 MINI has consistently created interiors that have garnered a healthy share of complaints. So we wanted to throw it to you, our readers. What would be your choice on how to improve the premium feel of the interior of the MINI brand? Keep in mind that the criteria that Wards judges on are the following:

– Ergonomics of the controls
– Quality and feel of the materials
– Overall comfort; fit and finish
– Value