MINI at the Milan Design Weekm (Video)
Our friends at MINI passed along a few videos of MINI’s week at the Milan Design Week. As seen on MF last week,
the theme was “The MINI Countryman Picnic”.
First up lets take a look at a behind the scenes view of the entire set-up leading into the festivities in part 1 of the video series:
Now onto the good stuff.
Part 2
Part 3
Part 4 (w/Gert Hildebrand)
Part 5
Last week, MINI released a series of exclusive videos documenting highlights
from a highly unique event that took place on April 13th as part of Milan Design
Week: The MINI Countryman Picnic.
All the behind-the-scenes footage is online now at www.youtube.com/mini
A star-studded, invite-only guest list, an exclusive interview with head of
MINI design Gert Hildebrand, and the cool, unconventional space itself all make
this VIP Picnic highly bloggable.
All details regarding this and the other events by MINI during this week are
currently online at MINISpace.com:
http://www.minispace.com/en_us/projects/mini-countryman-events/
We thought this information could be of interest to you and hope youâ�셪l
pass it along to your readers.
MINI — April 13, 2010 — MINI Space Team goes behind the scenes during the set-up for the exclusive MINI Countryman Picnic in Milan to show you just how this highly unique space was designed and created from the ground up.
<p>Interesting how the color changes from bright red to that awful peach in the different shots; probably due to the lighting.</p>
<p>…digging the orange and black combo on the one MINI Countryman…</p>
<p>I get the idea of using a design language, approach or philosophy as a brand, but I really think that this product does not fit within the notion of what the spirit of Mini is about. I felt that Mini was about small economic cars with style and performance, I never expected this to be applied to the SUV product skew. I wish them luck but is there really a market for this?</p>
<p>Perhaps I misunderstand the brand?</p>
<p>I sat through all 5 videos and was only amazed by an obvious Italian national treasure; Daniela Ferolla</p>
<blockquote>I felt that Mini was about small economic cars with style and performance, I never expected this to be applied to the SUV product skew. I wish them luck but is there really a market for this?
Perhaps I misunderstand the brand?</blockquote>
<p>I don’t know, maybe it’s because I used to offroad seriously, but I just can’t think of the Countryman as an SUV. It reminds me more of a tall wagon in the Audi Allroad/Subbie Outback tradition.</p>
<p>Of course, calling it a crossover vs. a wagon will probably boost sales numbers.</p>
<p>Personally, assuming it does a reasonable job translating Mini’s tossable handling, I think it should fulfill the small/economical/stylish/performance tetrarchy just fine. I mean, the Mini is smaller than it’s compact competition (GTI, etc), and the Countryman will be, as well. For crying out loud, it’s the size of a Kia Soul…</p>
<p>As for sales, I’d be willing to bet that, by 2012, the Countryman is Mini’s best-selling model, at least in North America. It’ll be the four-door Wrangler versus the two-door all over again. Four doors and a smidge extra cargo room are just too useful, especially if you have small children.</p>
<p>Second Time M. Branch played at a MINI event.</p>
<ul>
<li>She must like or own one.</li>
</ul>
<p>I see I’m not the only newly-smitten Daniela Ferolla fan. :)</p>