Opinion: Why the Prodrive WRC MINI Countryman is Important

Back in the 1960s, John Cooper’s tuning abilities made the small, sprightly BMC Mini into a monster.  The small wonders dethroned the winning combination of Erik “On the Roof” Carlsson and the Saab 96 after two consecutive Monte Carlo victories. The Mini’s success was no fluke as the results were repeated in 1964, ’65 and ’67.  In 1966, the Mini-Cooper S cars driven by Timo Mäkinen, Rauno Aaltonen and Paddy Hopkirk were disqualified on a homologation technicality.  According to the BBC:
[They] were all ruled out of the prizes – with six other British cars for alleged infringements of complex regulations about the way their headlights dipped.
…The British cars were disqualified because they used non-dipping single filament quartz iodine bulbs in their headlamps, in place of the standard double filament dipping glass bulbs, which are fitted to the series production version of each model sold to the public.
Otherwise, the Minis would have taken first, second and third. Â The scandal rocked the Monte Carlo Rally and cast doubts on its future because of this terrible upset. Â The driver who was awarded 1st place, Pauli Toivonen, quit racing for his sponsor Citroen because of the scandal. Â Reportedly, he did not talk about his victory because he felt it was undeserved.
With this kind of fabled past behind it, BMW’s MINI created a marketing image built upon the rally days of the 1960s. Â In 2004, MINI celebrated its’ Monte Carlo victories with the MC40 edition Cooper S, including vintage-style rally numbers and badges. Â But, despite the success of the brand what they are lacking is a presence in modern motorsports.
Manufacturers want to compete for dominance in racing because it can directly translate to moving product from the showroom. For an example, look no further than the ascendence of Audi as a street car producer parallel to its success as a racing car company. Their LMP1 cars won Le Mans 9 out of 10 races so far this decade. Un-coincidentally, Audi’s sales figures rose to higher than ever before in the history of the company, transforming an also-ran into a real competitor for BMW and Mercedes.
The problem boils down to the fact that the modern MINIs don’t have all wheel drive technology. Since Audi introduced Quattro all wheel drive in 1980, rally racing hasn’t been the same. It’s a requirement in the sport. And although Getrag experimented with an AWD R53 (read about it here) back in 2004, MINI have decided to stick to FWD on its cars up until the announcement of the (pardon me while I whip this out) MINI Cooper S Countryman All-4. Â As a platform that was developed with AWD in mind, the Countryman is ideal for a rally car. And that is what, no doubt, got the attention of Banbury, Oxfordshire-based automotive technology company Prodrive.
Prodrive has been in motorsport since 1984, when they started with BMW, MG and Porsche cars.  This decade, it was responsible for the formation of Aston Martin Racing.  The team-up led to two 24 Hours of Le Mans wins (2007 and 2008) in the GT1 class. Prodrive were also behind the 6 WRC titles of the Subaru World Rally Team.  If you’ve ever seen a boy racer in an electric blue Impreza WRX with gold rims, you can blame Prodrive. The amount of caché given Subaru by its racing team can scarcely be quantified in dollars. Subaru’s mindshare today is due to the work of Prodrive.
And if you have any doubts of their mastery of anything on wheels, look no further than the Prodrive P2, a prototype sports car:
I would give you the details but the fact that it made Jeremy Clarkson vomit should sell you on its badassness:
It was a happy marriage between Prodrive and Subaru up until late 2008. During the global economic crisis, Subaru cut its WRC team in order to save some bread. BMW left F1 about 6 months later in order to shift money over to develop green technologies and to participate in production model based motorports. Who knows who contacted whom but all of a sudden, reports started surfacing of a collaboration between MINI and Prodrive on prototype Countryman models. As reported here, the latest news was an unveiling next to the official coming-out party for the production Countryman cars at Geneva. Unfortunately, March came and went with nary a peep from Prodrive or MINI in regards to the vehicle.
Whenever this car is set to be shown to the public, it is for certain that it will make its debut for the 2012 WRC season. More stringent homologation rules are being put in place and undoubtedly this means the Country(men) seen on the street will be more than a little similar under the hood to those being thrashed on the circuit.
A return to motorsports means that MINI can proudly wear its rally history as a badge of honor, while racing technologies might even make their way into the John Cooper Works stable of cars. Given the weak reception of the R56 JCWs, this means that the ‘surfboard’ might soon carry some weight among automotive enthusiasts, much akin to the reverence the STi badge garners today.
In summary: Prodrive is British, makes rally cars that have a history of winning, and they’ve got a MINI in the oven. Hold onto your hats.
36 Comments
<p>That being said so eloquently it’s still UGLY! Just look at it.</p>
<p>Also, the Prodrive sports car is UGLY!</p>
<p>Wouldn’t they want a car with a lower center of gravity? The countryman seems a bit tall for racing.</p>
<p>It will be interesting to see how the massage the standard faux offroad R60 into a rally car. Prodrive does have a track record of producing solid cars. The eventual R60 Prodrive car should be cool. Still will end up chuckling to myself that in the not to distant future performance for MINI will revolve around its largest and heaviest member. Maybe however we will finally see MINI sit up and take notice of the community response when we see a proper jcw car. I however easily imagine that the eventual “road” version of the car will likely consist of a small tweak of the base car with stickers to have nothing but a ghost of the Prodrive car.</p>
<p>I do look forward to seeing what they come up with.</p>
<p>doesn’t matter how it looks if it goes like stink. just ask subaru…</p>
<blockquote>Still will end up chuckling to myself that in the not to distant future performance for MINI will revolve around its largest and heaviest member</blockquote>
<p>have you forgotten about the coupe already?</p>
<p>Be sure Hardingsan Prodrive to be competitive will massage the R60 massivly and it will be the a race spec car. The end effect of their R60 will be as different as day and night from the jcw R60.</p>
<p>I adore the R58/R59 but literally they will me made by MINI and jcw for the road for the demi-performance market. I do have hope for MINI and jcw to finally do something proper with these cars but a Prodrive race cars are usually something special. A slightly lower CG and a hundred or so fewer pounds on the R58/R59 cars is not going to transform the stock car into a monster. It will help but versus the stock MINI spec racing cars we will see the Prodrive car being the halo performance car within the MINI brand, it will also be a unicorn within the road going production as I seriously doubt we will ever see anything but stickers come to production from the Prodrive work.</p>
<p>Hmm, now that is a idea maybe jcw can be left making cute kit parts for the MINI and Prodrive could be tasked with designing the performance end of the MINI brand lol. We might actually finally get a proper MINI sports car.</p>
<p>Even for ProDrive it’s gonna be tuff to make a silk purse out of this pig!</p>
<p>The cynicism with some of the commenters around here is ridiculous anymore. How about just taking something at face value for once until you see different.</p>
<blockquote>Even for ProDrive it’s gonna be tuff to make a silk purse out of this pig!</blockquote>
<p>Do you ever have anything positive to add here DUDE!?</p>
<p>I get the idea that unless MINI continues to produce an R53 & gives it away for free that some of you will never be appeased. I swear that enthusiasts are their own worst enemies when it comes to getting a manufacturer to produce a car that we want.</p>
<blockquote>it will also be a unicorn within the road going production as I seriously doubt we will ever see anything but stickers come to production from the Prodrive work.</blockquote>
<p>While yes, a 1:1 production model of the ProdriveWRC R60 will be a unicorn as you say (unless I’m mistaken, the minimum production threshold for homologation is 50 units), I don’t think it’s fair at all to say we’ll never see anything but stickers reach the mass production variants.</p>
<p>I think MINI’s trajectory over the past several years has made it clear that they want to be associated with performance to a greater degree. Consider the MINI GP, the addition of the R53 JCW brakes as the standard brakes on the R56 S, factory JCW models, forthcoming Coupe and Roadster, etc. Even the current shenanigans with Porsche.</p>
<p>As the article above makes abundantly clear, participation in motorsports has brought serious cache to a handful of brands.</p>
<p>Subaru is relevant in the North American market precisely because of its WRC heritage. And it translates that heritage into road-going production with the Impreza WRX and the STI, the latter of which is certainly A LOT more than badges and decals.</p>
<p>In my opinion, the only reason Mitsubishi is even still in North America is the Lancer Evolution. Again…rally heritage.</p>
<p>Or jump across the pond and take a gander at the Ford Focus RS. Again, a rip-snorting AWD rally-derived monster of a car.</p>
<p>Obviously the Prodrive car will be substantially different from road-going production, but I don’t think for a minute that means MINI will skip the chance to offer – or maybe turn the R60 JCW into – a higher performance model a la the STI, EVO or Focus RS.</p>
<p>Amen, Brendan.</p>
<p>But how will this translate to a production version??? Will we see a Prodrive/JCW version?</p>
<p>I do hear were you are coming from Matt.</p>
<p>There is no way the full car will ever come from Prodrive form anymore than a full version of the WRX did. A large portion of their things that could likely come to MINI from this is celebration of MINI doing rallies over direct components. I think the price point on a Prodrive/jcw is likely going to be a tough tipping point. Just guessing 40k+ depending on what they do with it.</p>
<p>I agree that MINI has tried to push their performance standing over the years. I also can tell you that their efforts have widely fallen short. MINI has not been considered a hot hatch by EVO for a long while even in jcw form. The current Porsche challenge is not about performance, its about marketing. After all if they wanted to race Porsche their are a huge number of races they could go to. The actually want to autocross against Porsche, maybe they should try Miata and see how that goes lol.</p>
<p>MINI performance fans are constantly wanting for more from MINI, more like a ///M approach. I think the jcw sub-brand has been badly fumbled and maybe its time to move it to being the kit and components (see M Sport) and develop a new performance tuning house.</p>
<p>Personally I think their efforts to push the performance angle have, to date, been more about perception than actual performance.</p>
<p>Don’t get me wrong. MINIs are an absolute blast to drive. Handling and steering feel are excellent, and outside of the Miata I can’t think of another car that’s as fun to drive at or near legal speeds. BUT…MINI doesn’t have the equivalent of a Focus RS, Mazdaspeed 3, Golf R, STI, or the like. In other words, a performance variant that completely changes the character of the car. I think a large part of that has to do with the common engine (and no doubt budget and BMW snobbishness issues that prevent JCW from fitting a different motor).</p>
<p>Whatever the case, MINI’s performance moves have largely been messaging, which I can’t really condemn, because there are a lot of people out there who are terribly ignorant about MINI in general and could stand to be educated that the Cooper is more than a “cute” car or an efficient car.</p>
<p>Was just reading up on WRC homologation rules and think I found another reason – beyond all-wheel drive – why MINI has waited for the R60 to pursue rally competition.</p>
<p>WRC cars must be at least 4000mm in length.</p>
<p>I think it’s awesome that you guys found a reason to put an Aston Martin in Gulf livery on the site!</p>
<p>Somebody had the right idea with the Getrag experiment in 2004. What happened there that they didn’t like? A JCW awd version seems the natural course here. I would think the car would ‘look’ like it belongs in WRC compared to the awkward R60 and would translate to a familiar, more marketable R56 model.</p>
<p>Matt is correct about the length being a issue.</p>
<p>I can’t wait to see exactly how little of the R60 remains once Prodrive is finished. Good thing they don’t have MINI/jcw do it as it would likely come with the stock suspension ;)</p>
<blockquote>
<p>WRC cars must be at least 4000mm in length.</p>
</blockquote>
<p>This has been a known and talked about issue on MF since 2003. It’s effectively kept the dream of MINI in the WRC dead until 2012.</p>
<p>Racing cars don’t need to be pretty… So the r60’s stock appearance is irrelevant. Cg can be managed through ride height drop, plastic windows, no headliner, etc. The biggest challenge is what JonPD notes about turning All4 into subie-equivalent with locking centre differential, side-to-side power proportioning, etc. I can’t wait to see what they can come up with.</p>
<p>As for trickle down to JCW, anything will help the sub-brand at this point, hate to say! :)</p>
<p>This is super unbelievably cool. Seriously people, our favorite marque is finally jumping back into motorsport… REAL motorsport! Who cares what it looks like? It’s still a MINI, right?</p>
<p>My MINI is my baby. Tell me, if you had kids, and the oldest ended up being slightly larger than the rest, would you hate it? Disown it, say it’s not worthy of being a member of the family because it’s “not pure enough”? Come on, it’s the first MINI with 4 wheel drive, we’ve been waiting for this for years! Plus, it’s relatively small and still has a familiar MINI “face”. I’ll bet this thing will RIP IT UP at the WRC!</p>
<p>My car is an R53, and I love it. But I also love the R56, and R55, and R57, and R60… it doesn’t matter. We’re all one big happy family here, let’s try not to forget that.</p>
<blockquote>it is for certain that it will make its debut for the 2012 WRC season </blockquote>
<p>Awesome! What is the source for this bit of certainty?</p>
<p>We (I) need a Prodrive tuned MINI R56. that would be sick.</p>
<p>Yes Jack, the possible return to rallying is great. Though not so great that I still have any tolerance to MINI turning its back on everything the brand stood for and firmly splitting its community in half. I for one that will never accept the R60 part of the MINI brand.</p>
<p>I do hope that Prodrive produces a good competitor (although I do have to say they will have their hands full as there are quite a few good cars racing already). Whats funny is that this new racing endeavor has nothing to do with jcw, its going to be a Prodrive auto. So is the next historical stage is jcw moving into the past and Prodrive into the future for MINI. I would have loved much more MINI pushing its work with racing versus rally though. Rally to the brand now has much less impact to the brand than racing does. Would love to see MINI try to develop a pro race team.</p>
<p>Agreed on the idea of a Prodrive R56, I have given up faith on the jcw sub-brand. John Cooper was very important to the brand and racing but I feel that since BMW bought out Mike Cooper that jcw has been left out in the cold in a grea many ways.</p>
<p>I am a racing circuit fan. My father hated rallying because he considered it ruined a car by beating and pounding it to death over rough roads usually gravel to the extreme. A sort of off-roading for road cars.
Classic Mini achieved more on the track over its lifetime than 3 Monte Carlo victories, where lets face it, the other competitors were Saab, Citroen, Lancia.
It wasn’t until the late 70’s – 80’s that high performance cars started entering the event.
The WRC is a very competitive event which includes Monte Carlo.
I wouldn’t bother with WRC but stick to a circuit racing car like the BMW Motorsport teams.</p>
<p>I’m a big fan of Prodrives work.</p>
<p>From what I have read in EVO and other magazines, the work they have done on road cars like the Aston Martin Vantage and Alfa Romeo Brera have improved them significantly, especially suspension wise.</p>
<p>If they can turn the Countryman into something special, then they should be allowed to do the same for the JCW cars.</p>
<p>OK, I overlooked or forgot the length rule. Ironic that part of the appeal of these cars is the size and now we have to wait for a bigger car to compete in the type of racing they originally shined in. When the AWD R60, or something, finally competes on gravel and snow the MINI marketing dept. will finally have a wildly popular (Europe) racing program to feed off of. And not doubt some excellent audio/video.</p>
<p>JonPD said “. I think the price point on a Prodrive/jcw is likely going to be a tough tipping point. Just guessing 40k+ depending on what they do with it.”</p>
<p>For a rally/race ready car from ProDrive you are missing a zero. They will actually take the cars completely apart and pop all of the spot welds and then re-assemble the car and completely seam weld all of the seams making a much stronger and stiffer chassis with out adding any weight. Between body preperation, engine, and transmission the price will be more like 200K, or more, to get a real race ProDrive car.</p>
<p>But wouldn’t it be fun to dream about a real, light weight, stiff, powerful, handling machine.</p>
<p>Heard a rumor that Toyota may be heading back to the WRC w/Prodrive wrenching. Where would that leave the MINI/Prodrive WRC project?</p>
<p>Ron has a good point here. He probably read this article on Autoblog here:<a href="http://www.autoblog.com/2010/06/21/toyota-set-to-return-to-world-rally-championship-with-prodrive/" rel="nofollow ugc">http://www.autoblog.com/2010/06/21/toyota-set-to-return-to-world-rally-championship-with-prodrive/</a></p>
<p>But, seeing as the MINI project is likely completed at this point in time, I don’t think there will be any problem. It’s interesting to consider that Toyota is in a similar place as BMW was last year– without an F1 team and wanting to still compete in motorsport.</p>
<p>I guess we’ll see what happens soon enough…</p>
<p>833 000 euros par mois !! Et c’est sans compter les revenus de la pubce salaire est juste honteux pour un mec qui court derrière un ballon !! tant de gens dans le monde crèvent de faim !!</p>