Before you click play a few thoughts to not only set-up but to also judge these commercials by. The four new, 15-second European TV commercials are clearly aimed at showing off the versatility of the R60 in funny ways. Are they actually funny? It depends on your humor. Do they show off the car? Consider that in every one all four doors are open or four seats are occupied at one point or another.

What MINI and their agency aimed to do with these was to show off the wide range of potential customers and the utility of the new car.


(See all the commercials after the break)

Flight Attendant.



What do we think? To be honest, we prefer the (admittedly longer) intro spot that was done earlier this year.