The First MINI Countryman Commercials Debut
Before you click play a few thoughts to not only set-up but to also judge these commercials by. The four new, 15-second European TV commercials are clearly aimed at showing off the versatility of the R60 in funny ways. Are they actually funny? It depends on your humor. Do they show off the car? Consider that in every one all four doors are open or four seats are occupied at one point or another.
What MINI and their agency aimed to do with these was to show off the wide range of potential customers and the utility of the new car.
Sushi.
(See all the commercials after the break)
Flight Attendant.
Emergency.
Wool.
What do we think? To be honest, we prefer the (admittedly longer) intro spot that was done earlier this year.
<p>Gotta love it!</p>
<p>Those zany Europeans…</p>
<p>The third one was pretty funny!!!</p>
<p>I like them..quick and so MINI.</p>
<p>Very cool!</p>
<p>Does anyone know what agency did this?</p>
<p>I agree with eto, the 3rd one made was really good. The first was alright, and the 2nd and 4th were somewhat unbearable. It really depends on your humor, though!</p>
<p>Ad #2 is saved by the flight attendant. ;)</p>
<p>Not bad, I agree the into spot was the best one yet though.</p>
<p>The first and third ad was quite entertaining; the other two left something for the imagination (although I agree with goat – the flight attendant did save the second ad).</p>
<p>You properly ordered them from best to worst.</p>
<p>Another vote for number 3.
Number one would be better if the soundtrack had more of the guys in the front seats speaking clear Japanese. Also the backgrond music should be hiphop.</p>
<p>I liked the Emergency one the best.</p>
<p>watch #1 again. Someone edited the sound track and put in the current version instead of music with heavier beat like rap. As the result, the ad is less effective.</p>
<p>I liked the first and second. Didn’t like the third (sorry, I’m a dad now and that #$*@ ain’t funny…) and the 4th was full of WTF? to me. So, I agree with Josh Wardell, they’re in the right order from best to worst for me.</p>
<p>Just because they have some brothers in the ad doesn’t mean the music has to be hip-hop…</p>