MINI’s New Commercial: The Last Spot
MINI’s got a completely revised line-up for 2011 and the want people to know about it. So today they’re rolling out the new 2011 campaign with the first commercial “The Last Spot”. (Full Print Campaign gallery after the break)
Additionally below is a look at the corresponding print campaign launching in the coming weeks.
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<p>Really lacks the feeling of the last R60 commercial and those of MINI’s early days. I am indifferent on this product at best.</p>
<p>I like seeing the new colors.</p>
<p>Great! New ads but still not an updated website. [grrrr]</p>
<p>Since when is fighting over a parking space “being MINI”?</p>
<p>Again, Want to see some luxury car with that silly park assist getting lined up for a space and a MINI come in and snag the spot with a handbrake turn.</p>
<p>Interesting green color – my first Mini (a 1960 850) was candy apple green with a white 4 leaf clover on the roof.</p>
<p>Yep I would have done 3 places left , and one ebrake, one 360 degree turn ebrake, and then one giant power slide hard brake( with the spice orange). 3 MINI’s – 3 last spots.
I think the agency should get another for free.</p>
<p>Love its, the green looks great. And the blue is rocking.</p>
<p>Where do they show MINI commercials? I’ve never seen one on actual TV…
Loved the R60 one – this one? Not so much. meh.</p>
<p>I’m sorry, but I think JonPD and indimini are right; this ad missed. alpinamike’s idea for a race for the last three side-by-side spots would have had more visual impact.</p>
<p>Like the green, although I don’t know that I’d go so far as to call it BRG. I can’t wait to see it in person!</p>
<p>And looking at the print ads, not a single JCW car? I’d have thought for sure that they’d show something with a red roof!</p>
<p>Fun stuff. The video gave you a taste of MINI handling while showing you the new colors. Plus, it made sense.</p>
<p>Love the new BRG2! The refresh colors are looking a bit like the new line up of iPod colors.</p>
<p>Just as the two Minis are converging on the parking space, there is a G-Wiz parked on the left.</p>
<p>that can’t possibly be the new BRG?!? I really like it, but that’s not BRG.</p>