MINI USA Reaches 100 Dealers
Great news today from MINI USA, with the opening of their 100th dealership. The occasion will be celebrated at the newly minted MINI of San Diego tomorrow night, December 16th, starting at 6:00 PM. MINI tells us that the dealer network will continue to grow through 2011 with an additional 15 dealerships projected to open in the coming year. Congrats to MINI!
If you’d like to attend the grand opening, MINI of San Diego is located at:
5202 Kearny Mesa Road
San Diego,CA 92111
(858) 616-6464
<p>I drive by the soon to be Mini of Mt Laurel, NJ and the building is progressing. It’s not black yet, but looking close to opening.</p>
<p>MINI of Des Moines officially opens in 5 days (Dec 20). Will that make them #101?</p>
<p>Great, California gets ANOTHER one. I just wish they would open one in Boise Idaho or Spokane Washington. That would place my nearest dealer just 200 miles away instead of 400 miles which it is now.</p>
<p>Mini of Des Moines opens for business on December 20th. It seems like years, actually it was last January, that they announced that they would be the new Mini dealer, only Mini dealer in Iowa. And, top this? They are not the BMW dealer here in Des Moines. The BMW dealer lives across the street from the Mini of Des Moines</p>
<p>Big Jim, yes, I am with you on this one! The dealerships in California pop up like mushrooms but in the rest of this country Mini is few and far between. Mini is trying to sell volume, not, provide a service to people who want and drive the vehicles. Ultimately Mini would sell many more vehicles if rural America was blessed with their presence.</p>
<p>The weakest link(IMO) for Mini USA is the lack of dealers in the central US. Fortunately there is an independent shop locally that provides great after warranty service thus precluding a three hour drive to a dealer. One would think that a Mini dealership would open in a midwest community with an area population of over half a million.</p>
<p>The MINI has only been around for just under 10 years so I would say that this is not that bad a number. Should MINI have as many dealers as GM had? No, this would not be good for business.</p>
<p>MINI is planning and expanding, what more could you ask for?</p>
<p>I have been twice to this dealership in San Diego. Very nice one.
Until now we had to drive 25 miles to get the car serviced or look at new models on another one.
I just can’t wait to see the Countryman in showrooms and drive one.</p>
<p>Hope they open another dealership in CT…we have to go to INSKIP in RI since the 2 dealers in CT are extremely unreliable and INSKIP is awesome.</p>
<p>That’s a great photo of the dealership. Still a mystery to me why scheduled maintenance or issues can’t be done at the nearest BMW dealer. Sure, the thought of buying one hundreds of miles away and celebrating with a road trip is fun. But after that everything else can be a deal breaker. I suppose training BMW techs for just a few cars a week is considered a poor business model. Oregon has 1 dealer, a BMW/MINI shop. Seattle has 2. That’s 3 dealers in the NW for nearly 10 million people.</p>
<p>Motoringfile staff:</p>
<p>is there a published list of where all the MINI dealerships are in the United States currently? And how about adding to that list and that are being build and will open in the coming years?</p>
<p>It might be a nice add-on to this story…</p>
<p>This must be a dream dealership. A great brand, a great dealership, in a great city. What more could you ask for?
In countries where MINI is not so well represented or sold, you can get your MINI serviced at a BMW dealership. The only problems are of allowing BMW folk to access MINI tools and info on testers.</p>
<p>If you look at MINI’s Dealership map, you will notice that they keep adding dealerships in areas where they already have dealers. What they should do is add dealerships where dealerships don’t exist. I think the largest hole of no dealers is in the Northwest. Adding one in Coeur d Alene, Idaho or Spokane, Wa would add customers from Eastern Washington, Northern Idaho and all of Montana (over a million people). It’s very difficult to sell cars with no dealership within 200 miles. If you had a MINI in Missoula, Montana, your nearest dealer would be over 500 miles away.</p>