This fun new MINI ad made its way to our inbox yesterday and we were fortunate enough to get in touch with William Clark, the spot’s director, who provided us with an embeddable version. The ad highlights the wide range of models and accessories now available for MINI through the classic game of the red light fire drill. Great stuff, William. Thanks for making it available. This ad will start running (along with others) at movie theaters across the country and I wouldn’t be surprised if you saw it on the small screen in the near future as well.

You can see more of William’s work at