MINI’s Viral Marketing has been undone by the lack of a tarp. This sad scene was captured by reader Mike Schiml today as the convoy west on I290 outside of Chicago. There’s no word on whether this was the result of a mechanical issue, lack of fuel or MINI simply needing to transport the two long distances. Our bet is on the latter. However one thing is clear. The message is a little less compelling in this configuration.

Unless of course this has now become an ad for a towing company. (another picture after the break)