[Official Release] The AUPEO! Personal Radio iPhone app will soon be available for all current BMW and MINI models. Following the launch of the Pandora and MOG music services for the US product range in 2011, the BMW and MINI Connected Apps options will allow customers in Europe, too, to enjoy their own personal music service.

AUPEO! is a customisable internet radio service that uses a recommender system to allow music to be matched to listeners’ individual tastes.

AUPEO! enables customers to listen to personalised radio compiled from a database of almost one million tracks. When they enter a genre or artist, an algorithm developed by the Fraunhofer Institute recommends tracks that match their own personal taste. Or they can use the Mood Tuner function, which selects tracks according to mood. Alternatively, they can choose from more than 150 channels specially pre-compiled by AUPEO!’s music managers, such as “80s Best” or “Rock Classics”.

The AUPEO! app for the Apple iPhone will be downloadable free of charge from the iTunes App Store at www.itunes.com/appstore. It can be used in all current BMW models equipped with the Apps option, and in all MINI models equipped with the MINI Connected option.

The BMW Apps option provides extensive, application-based integration of the Apple iPhone into BMW models. A host of infotainment functions can be integrated seamlessly into the car, where they can be operated easily and intuitively using the iDrive system.

In MINI models, the Apple iPhone can be integrated using the MINI Connected App. The extensive MINI Connected functionality, supplemented by third-party apps, allows MINI customers to stay connected at all times, in ever new ways, and so enrich their driving experience.

“Our aim for the future is to cooperate with further infotainment providers in order to give our customers seamless in-car access to services they are already using,” says Andreas Schwarzmeier, Product Manager BMW ConnectedDrive.