As we reported last month, MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design.

The joint collection, MINI by PUMA will include a range of clothing, shoes and accessories which will be available from September 2012. The collections will be available from select MINI dealerships, PUMA stores and PUMA retail partners.

Today we see the first fruits of that partnership.

MINI by PUMA – Driving style meets sporting fashion.

The collection unites MINI’s “creative use of space” principle and PUMA’s strengths in designing clothing, shoes and accessories. Inspired by the UK, home to the iconic MINI brand, the collection features British icons such as the Union Jack and the bulldog as design elements. High-quality materials, clean lines and contrasting linings combine to create a sleek, stylish look.

“In PUMA we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like MINI, appeals to young, open-minded target groups,” says Dr Thomas Goerdt, Director Lifestyle Collections at the BMW Group.

The first MINI by PUMA collection, which will be launched in September, features sporty yet stylish unisex bags and accessories, including larger weekend bags, compact handbags and wallets. The cleverly designed interior compartments and zips make for practical bags with ample storage. The strap and handle designs are inspired by MINI seatbelts, with various models available in black with neon yellow luggage tags.

The collaboration will also see a range of MINI by PUMA sneakers launch September 2012, these will include different models of low-cut sneakers and chukka sneakers for both men and women. These stylish, lightweight shoes feature “cool Britannia” design details and the colour palette focuses on black, white and green. The MINI by PUMA collection will also feature a variety of fashionable clothing including a range of T-shirts and parkas

Source: MINI PR