I’ve been reading a lot of criticism of the new MINI interior. These critiques range from smart, to blunt with no real rationale. So I wanted to weigh in not as MotoringFile, but just as Gabe Bridger, the person who founded this site and has (for good and bad) an intimate knowledge of the cars, the design team, and the technical realities surrounding this next generation MINI.
The problem many of you have pointed out is a lack of clear direction. A “square peg in a round hole” both figuratively and literally. First, let’s back up a bit and start at the beginning.
At the highest level, the language of the MINI’s interior aesthetic form was grounded almost entirely in function. I’m not talking about the 2001 MINI. I’m referring to the original 1958 Mini design and its honest, functional aesthetic. Whether you thought it was attractive or not, there’s an undeniable beauty in any design that is purely based in a thoughtful interpretation of function. Like the Porsche 911, or a 1960’s Braun device, it must be respected for the purity the design it embodies.
Fast forward to 2001 when the R50 MINI was released. The prevailing design critique was that the MINI design team (which Frank Stephanson was a part of) had bastardized the idea of Mini’s original functional aesthetic. However many of us (myself included) heralded it as a well-articulated interpretation of Mini’s functional aesthetic, layered with a retro-futuristic design theme. No, it wasn’t perfect. Fit and finish were poor early on and there were interface issues that confounded the general public. Yet as a design, it was loved for being fun, and winkingly self-aware of its history. It was, for lack of a better term, quirky.
In 2006 MINI unveiled the R56, the follow-up to what was still being called the “new Mini” by many. The R56 took the basic architecture of the R50 platform and updated it with loads of BMW technology and a new BMW design drivetrain. Inside, however, were the biggest aesthetic changes. There was a new team in charge of design and they saw to it that the retro-futuristic theme was updated and modernized while dealing with the growing importance of a large screen needed in the middle of the dash. While the fundamental ingredients were the same (tach behind the steering wheel, big speedometer in the center) the update gave us a larger navigation screen and a narrower center stack that featured more space for people and their knees.
The changes weren’t warmly received by most of the MINI enthusiast community. Despite the fact that most were functionally-driven and born out of necessity. That doesn’t mean everything worked. The execution of the center controls for instance made for an overly confusing HVAC and radio interface.
What we’ve seen so far for the F56 is an interior that straddles two worlds. We have the classic Mini’s history of design led by functional requirements juxtaposed against the realities of a culture preoccupied with safety and connectivity. The result is an interior that has lost the center speedometer and placed it in its more conventional location behind the steering wheel, where we currently find the tach. This is hardly unprecedented in both Mini and MINI. We need only think back to the R50/R53 Chrono Pack and the later versions of the classic Mini. Perhaps the biggest departure of all in the pre-production F56 interior we’ve seen is actually the tachometer itself. It’s a sacred piece of driver feedback for many of us, and it’s been transformed into a half-dial placed to the left of the new speedometer. In my mind this more than anything is at odds with what MINI has become – especially in the US market.
Losing the center speedo is a huge move but the confusing thing for most is the continuation of the circular form. Confusing until you realize MINI will be using that form for some LED based theatrics that will learn more about soon. So my opinion on the matter will have to wait a bit longer to be formed.
Locations and proportions aside, on the other hand these photos show an interior with much higher-quality controls, in a layout that will be far easier for people to navigate. The climate control update alone is a huge improvement over the R56 in both usability and aesthetics.
However the problem is, as many commenters have pointed out, that the overall approach leaves this new MINI interior in the middle of two very divisive strategies that seem at odds with each other. The results? It’s easy to look at the photo above and have an off-the-cuff opinion. The more difficult and more reasonable thing to do is actually hold off until we see more. Yet that doesn’t stop us here at MotoringFile, and most of you, from making some assumptions. So now, with all that preamble, here are mine.
From this very early perspective, it would seem that MINI is caught in a no man’s land of trying to be true to the quirky character of the 2001 MINI, while being as functionally practical as they were in 1958. Naturally, the danger in that approach is a mix of form language that attempts both while not really achieving either.
Yet I look at these early photos of the F56 interior and I can see (especially with the larger screen installed) the makings of an approach coupling the needs of today’s (and tomorrow’s) technology with an evolution of MINI’s most recent design language. Simply put, MINI is taking what has worked in the R50 and R56, and combined it with something allowing for better usability and greater integration of technology.
Does it look good yet? It’s just too early to tell. Things like the combination of circular and rectangular vents don’t bother me because they’re pre-production. I simply don’t know the whole story yet. I also haven’t seen it in person. Likewise I’ve seen the final MINI steering wheel but not actually in the final interior so judging even that is difficult.
We have months to go until we see the final production version. With any luck, I’ll be in front of it (and driving it) later this summer – just in time to report back to many of you what I really think of it all. Then, of course, by next fall (in Europe) and winter (US) you’ll be able to walk into your local MINI dealer and figure out what to make of it yourself. But one thing that is clear, BMW has high hopes for this car. They expect it to sell better than any MINI before it due to its design, performance and efficiency. In fact, they’re banking on it in a big way by opening up an entirely new factory outside of the UK to handle the expected increased production.
So where does that leave us? “A square peg in a round hole” is where we started and I’m not sure if we’ve moved past that. Yet there’s clearly more going on here than just the main image above. The Mini of 1958 was a simple car with a simple design ethos. But we as a society were simplier. We had less connectivity and less demands on our time. And car designers had dramatically less safety regulation to solve for.
With the 2014 F56, the MINI design team is creating an entirely new car with enormous technology advances and a much more modern interior aesthetic. Love the interior or hate it, this car will be a big improvement over the current MINI in a great many ways. Yet all of us here at at MF will have to wait in forming our final opinions. As much information as we have, and as good as spy photos have become, there is no substitute to seeing the car in person.
<p>I am actually very satisfied with what I see! But then, I have never been a MINI enthusiast from the “good old days”. I “joined the fun” with the R60 – and am hence not a fan of the idiosyncratic design features of the MINI dashboard, nor of some of the exterior ones. I tend to like stuff that actually works (i.e. has a function and a form rather than just a form).The arguments against the new dashboard design (as related by many in this forum, reminds me a lot of similar arguments pushed when the 964 model of the Porsche 911 came in 1989/-90. Who raised the most voice; the “purists” of course. The undeniable fact was: Starting with the 964 model, Porsche pushed the 911 into new frontiers! And where is Porsche as a “state of the art” producer these days?</p>
<p>I think MINI is in a similar kind of situation; the purists of the old days are getting….old! MINI needs to attract (even more) of the younger generation, but what I think is even more important; they need to make the BMW and MINI products more alike in terms of cross-brand technology integration. Only then can the full economic of scale potential be realized. The major difficulties are realizing this without sacrificing the brand uniqueness. And this is probably where all the negative comments relating to the dashboard design is going: The purists do not like what they see. The Porsche purists did not like the 964 range either, and it is fair to say that this model did little for the sales figures – but it paved way (technology wise++) for the model that probably saved Porsche as an independent car producer; the 993 range of 1994. Post 1995, the model design, technology etc. was a given even by the purists – no real “noise” was raised once the 993 had proved itself. It took Porsche 5 years to “get the design and the technology right), but no one with any cred seriously contested the strategy once the model was out and tested!</p>
<p>I see the same story developing for MINI! It is really not about the dashboard! It is about the technology, engineering capabilities and how this all translates into driving pleasure. If MINI gets this right and makes the F56 into what Porsche did with the 993, new buyers will line up – just as they did with the 993.</p>
<p>A follow up question for you Gabe: Do you see any carry-over possibilities to the existing R60 prior to the next gen car? Any updates this November (2014 model year?) in terms of options from the F56, new engines and new auto box?</p>
<p>JI</p>
<p>There will be a refresh around 2015 and it may include some technology from the F56 but I doubt it will be a wholesale upgrade to what you see above.</p>
<p>Offer a no frills, spartan MINI for those seeking the “less is more” experience. Coupled with a high-performance upgrade, the plain wrap version could become the preferred choice of the purists faction.</p>
<p>I don’t care about the speedo because I never watch it but I can’t understand why MINI is almost scrapping the tach. Those dials look like Citroën C1’s one !!! In a MINI, the center dial MUST BE the tachometer… For the rest, wait & see…</p>
<p>For this comment I would have to agree!</p>
<p>I also agree. How about an option that makes a dual pod like the Chrono pack that has an equally large tach next to the speedo? I am sure that I’d this were a JCW option they would sell loads of them!</p>
<p>I don’t mind it personally. I’m more excited to see the exterior to be honest. I did just notice something. Is the CD player gone?</p>
<p>It would not be surprising if it were. CDs are dying with digital downloads of music being more and more popular. A USB thumb drive can hold weeks worth of music and never has to be thought about until you want to change out the music on th drive.</p>
<p>True, but that doesn’t help someone who just bought a new cd at the store and wants to listen to it on the ride home – where they can then rip it and put it on a USB stick.</p>
<p>people still buy CDs? … and if they do, they still buy them in physical stores?!</p>
<p>Yes.</p>
<p>I hadn’t noticed that! I did notice that this latest picture has a big hole where the start/stop toggle key thingy is supposed to be. Guess they are still refining that piece, or it just wasn’t installed when this picture was taken.</p>
<p>What is this “CD” you speak of?</p>
<p>While I see why this is happening, evolution and all I just think that MINI is doing it without thinking about the enthusiast. The enthusiast that has been there since 2001, purchasing multiple cars of various generations has helped MINI quite a bit. Sure, the number of enthusiasts does not account for a very large percentage of cars sold however we are some of the best sales people that MINI has. The passionate attitude we have while talking to strangers about our car at a random gas station I am sure has swayed MANY people to check out this quirky little car.</p>
<p>I had the chrono pack in my 2006 and loved the two smaller round dials above the steering wheel. I also like the single tach in my current clubman. I have already decided that my next MINI would be “connected” so the center speedo was already gone in my mind. Overall the new design looks ok, but that tach is not something that I would have expected in such a drivers oriented car. Is this something that might be a feature of the base mode, with a “sport line” theme offering a more driver focused environment?</p>
<p>That’s a great question. For me a digital speed display and a large circular tach placed behind the wheel would be ideal. Will this be optional or available on sportier models. I hope so but given the cost of two configurations I’d be surprised.</p>
<p>Agree with Gabe here. Given that MINI seems to be opting for a set of analogue display dials, offering several layouts would be expensive. Have they opted for a full digital one, the driver could have “scrolled through and chosen the dial interface preferred for the occasion”. This is also the way several other manufacturers are moving (Lexus, Volvo, Porsche (semi digital)++). But would that have been accepted by the current user community, and would it fit the MINI brand as such?</p>
<p>Same here that is how I keep the display setup in my clubman. I would be good if the speedo/ tach were sort of a plug and play unit where it would be customizable. It’s looks as if its not part of the dash like the current model.</p>
<p>The gauges are all electronically controlled though. Why would it be so expensive to offer a round tach with a digital speedo or even just a reversal of what is shown, with a round tach and analog speedo tacked onto the side? It’s all just plug and play technology, should be easy for them to do cheaply. Make it a $500 option, and they’ll make a nice little profit on it.</p>
<p>Agree with Gabe here. Given that MINI seems to be opting for an analogue set of display dials, it would be to expensive to produce several configurations. If MINI had opted for a full digital interface, it would have been another story. Several configurations could have been “pre-stacked” in the car onboard set-up, and the user could have selected the “display dials” that would fit best to the occasion. This is also the way several other manufacturers are moving (Lexus with the LFA, Volvo with the new V40, Porsche (semi in the new Boxster/Cayman). How would that be of a fit to the current user environment and to the MINI brand as such?</p>
<p>The latest interpretation of the center speedo redesign is terrible. At the very least, all models, even the base Cooper, should have a large screen occupying it, even if said screen only has basic functionality. Like in the first leaked photo we saw.</p>
<p>Those excessive vertical plastic struts and panels within the circle have to be removed, they look really bad.</p>
<p>I don’t see how eight small buttons lined up in a row for the defrost/ac functions constitutes an ergonomic improvement over the R56 dash. I also don’t see the value in having to spend extra money on a full screen LCD in order to have a decent looking center console. I feel that the existing tach/digitial speedometer of the R56 is superior over a central analog speedometer with a tacked on half tach on the side. The rotating light effect around the center lcd area is a waste of engineering money that will amuse any children in the passenger seat but serves no purpose.</p>
<p>I hope you are right Gabe that the rectangular vents won’t be there in the production dash. I fervently hope that the production dash flows better than this one because the new engines and increased MPG of the F56 appeals to me.</p>
<p>Other brands don’t seem to have this same struggle with incorporating modern technology into a retro-inspired interior theme. As far as the criticism goes, this is a case where perception is reality. We can rationalize it, but that still doesn’t change the outcome.</p>
<p>To be fair, I will also wait to see the final product later this year.</p>
<p>People seem to forget that for the classic Mini’s final years – a long time – the interior looked like this</p>
<p>And let’s not forget that people stopped wanting to buy them around about that time too…</p>
<p>Not necessarily true – the Mini was one of the UK’s top 10 best selling cars with that interior until 1981 when the Metro was introduced. The reborn 1990s Cooper which saw a boom in sales also had the speedo behind the wheel.</p>
<p>I don’t mean to argue, but while Mini were making these like this Renault, Ford and VW were bringing us GTi’s. The only people who bought the mini like this were granny’s</p>
<p>Here is my issue. In the R53, the NAV looked a little bit like an afterthought. in the F56, the base radio looks like an afterthought. My first impression was a robot face that might spit out my fortune on a piece of paper. Hold you judgement all you want, the base unit ID is bad. Period. And I will not give $2000 for nav.</p>
<p>I listen to Sat Radio most of the time. I can tell you the interface current generation for Sat Radio is HORRID! fumbling with the little buttons on the dash is bad while driving. Honestly, if they gave me a remote like the aftermarket boxes that I can operate without looking, it would make sense.</p>
<p>I agree with everything above with the exception that I’d gladly pay for Navigation. But you’re right. With or without a $1500 option the MINI’s interior should look good.</p>
<p>Adding the Navigation option is almost a must to make the center circle piece flow better with the R56 and the F56 interior. It was the opposite for R53.</p>
<p>the retro style gave to the mini the good number of sales.
Everyone loved the rocketman concept basically because it was smaller than the r56, closiest to the original mini. Also, mini fans (my opinion) have specific idea of how they want their car. MINI means a 3-DOOR CAR……if i want a 5 door i can buy a honda jazz for example. I don t get it why the f56 must have 5 doors also!!!
I think BMW loses the main idea……but i see other companies like FIAT (fiat 500) and now renault ( new renault 5 ) are going to hit the “retro love segment”….</p>
<p>I think “retro” as a design style has its days behind it. For me the Rocketman works because it looks futuristic not retro … this is where I think the new F56 needs to go I believe … something really crisp, minimalist and modern.</p>
<p>I just saw a video of the new A3 sedan dash and that looks the part …</p>
<p>The main issue I have is with that large shiny black bezel. I know it is supposed to have some sort of LEDs but it is far from modern and sleek and simply looks out of place. It is oversized and gaudy. Often, less is more. Do we think we are looking at the final bezel? Perhaps MINI can employ Jonny Ives to come in and give some design expertise.</p>
<p>Bridger: ” The result is an interior that has lost the center speedometer and placed it in its more conventional location behind the steering wheel, where we currently find the tach.”
You know, by intent, the MINI is anything BUT conventional…</p>
<p>Maybe I’ve been in my R60 too much, but I love the F56 interior and am pretty excited to order mine. My R56 interior feels cheap and lacks anything modern – whereas this car can actually compete with the Audi A3/GTI. Good by giant, never-used speedometer – I wont really miss it since the only reason I look at it so to explain to my passengers that yes, it is the speedometer and no, I don’t use it…</p>
<p>If you have passengers in your car then yes, you do use it, (the passengers look at it as you are going around a turn at twice the posted speed!)</p>
<p>We get these teasers from MINI — in this case, a picture of one interior element of one variant of the F56, and are left to imagine everything else.</p>
<p>We don’t see action. We don’t see the displays or feel the plastic. And for good measure we get a phony steering wheel. We see abstract shapes, but no context.</p>
<p>Is it any wonder that we leap to judgment? Based solely upon the information we have been tantalized with, this dashboard is a mess. All we see of this pole dancer is her closed eyes. Don’t blame us if we come to unjustified or illogical conclusions based on her mascara.</p>
<p>Thanks for the report Gabe. To be fair it’s no more or less of a personal opinion than everyone else’s on the other thread, so I’ve read it with that in mind.</p>
<p>Perhaps the most glaringly obvious problem with the new dash is that the photos were leaked at all. Then looking at the detail it cannot be denied that the big dial with an ill designed audio interface is little short of a scrapheap.</p>
<p>On a philosophical note, let’s face it, MINI are getting our feedback for free. It’s the kind of UX that lesser companies would pay a small fortune for.</p>
<p>So I see no reason to hold back on being honest about what we see here today. We are all hoping that MINI fix the aesthetic, and bring us a car we can be proud to own and live with.</p>
<p>At this point, though, the die is already cast. The bids have been taken, the vendors have been chosen, the product is pretty close to the pipeline. I won’t hold my breath for any revisions; maybe at the refresh; or, maybe it will turn out to be a wonderful design when they let us see it undoctored and undisguised….</p>
<p>But why cant you do all this adding and improving while
keeping with the Mini retro style. I love the idea of the new engine but it
still has to look MINI for me to buy the next one. Got to emit the Non screen
version looks out of whack.</p>
<p>I think that’s just it though. I think the MINI Design Team believe their doing just that. Or at least, being true to it in some sense. Doesn’t mean their succeeding, but take a second to look at it from their perspective. They are their own group, separate from the BMW Design Team (although I’m sure they collaborate). They’ve got this iconic brand and all this history to draw from, yet all this technology to integrate. It’s not an easy problem to solve. While I can’t speak to their specific decision making for this interior, I <em>can</em> say that Gabe and I have met the design lead for MINI Interiors and he cares a LOT about the MINI design heritage. In fact, I’d be utterly fascinated to hear just why the team has made the choices they’ve made. The good thing is though, if we’re patient, we’ll get the chance to ask him just that.</p>
<p>Gabe. Great article and I share the same feelings regarding waiting to form an opinion based upon the final product. From what in these pics there are combinations of BMW parts and MINI parts due to the prototype nature of this car currently. People do care though which is good for MINI however a lot of the comments that I have read seem just so extreme based solely on these prototype pictures.</p>
<p>“Does it look good yet?”</p>
<p>No.</p>
<p>“It’s just too early to tell.”</p>
<p>Agree.</p>
<p>first no car needs a digital display built into the car. almost every stand alone gps is better. i’d rather be able to attach my own devices to an interface, droid or iOS if i want read out from the car or to input suspension/engine management settings. the screen in the r53 looked terrible, the screen in the r56(well the whole setup) looked terrible, and the new one looks terrible from the pics. the interior is whats keeping me from my next mini, probably just try to scrounge an 06 r53 with low miles and anthracite headliner package, or get a vw tdi sportwagen or golf.</p>
<p>I purchased a new 2004 Cooper S and enjoyed that car very much. Particularly liked the steering, snick of the shifter, the supercharger, and the supercharger whine; the interior and quality of the interior materials was not a high point, ditto with ergonomics. Too much style over function in the interior and my right knee always pressing against the center console. I never warmed to the 2006 – current Mini, in fact it turned me off Mini completely. While some things were improved, other things just got worse, I.e. the speedo got larger, radio controls far worse, the insert the fob and push start. Quality of materials still not up to par and while the quality of materials may have looked better some actually felt cheaper in operation, which in my opinion kind summed up how I felt about the entire redo. I sold my 2004 S in 2008 and kept trying to like the newer car but it never clicked with me. So I welcome any improvements in the quality of materials and ergonomics in the coming redo. I also hope that the magic from a driving viewpoint in the first iteration of the New Mini comes back too. So I am hopeful, but given Mini’s history with the current Minis not really expecting anything comparable to what the original new Mini delivered.</p>