Distracted driving is one of the most significant safety issues facing modern drivers today. From taking phone calls, to texting, to browsing the web, doing other things while we drive is a constant hazard to those around us. Yet forgetting about the morality of being a safe driver, think of all the damage you’d do to your favorite MINI if you’re not paying attention.
Apparently, there’s a significant issue in Mexico of women applying makeup while they drive and getting into accidents. So the clever kids over at MINI Mexico decided to put together an environmental campaign targeting that particular group. No one wants an airbag going off in their face while they put on makeup, now do they?