MINI Spy shots

Despite the fact that the next generation F56 MINI has already been outed, it’s still sometime away from hitting dealerships. Initially there were rumors that the F56 would see a September launch at the Frankfurt Motorshow. That’s been nixed to give as much press as possible to the launch of the BMWi sub-brand and the i3. So where does that leave MINI? Read on for the details in chronological order.


Press Pre-drives

At sometime in the early fall MINI will invite key members of the automotive press to drive the F56 (with camouflage) in an effort to generate early reviews and discussion. This is likely the first step in the public marketing roll-out.

The Internet Debut

As is custom these days, MINI will likely release hundreds of images, video and full specifications before the car is seen in public. We’d guess that this is likely to happen in the early fall – likely sometime in October.

Public Debut

Rumors are swirling that MINI is planning an official unveiling of the F56 near the Oxford Plant in early November. This special event would be the first of its kind for MINI and could potentially follow successful launch events done by BMW at the Welt in Munich. Think of it as an Apple style special event.


Autoshow Debut

The first time the public will get a chance to see the new MINI will be at the LA Autoshow in the middle of November.

Dealer Events and the Final On-Sale Date

In most of the UK and Europe the F56 should hit dealers by December. However in the US we won’t get the car until likely February as production for the US specific variants ramp up. During the time between expect MINI USA and its dealers to coordinate launch events helping to show off the new car. Look for sales to begin in either late February or March of 2014.