Infographic: 42 months of MINI USA Sales
MINI fan and data man Robert Mohns has compiled quite an impressive breakdown of MINI USA sales starting from January of 2010. Breaking sales down by year, month and model, this infographic shows trends not just in sales overall, but for your favorite flavor of MINI. Track Roadster sales. Put Paceman numbers in some perspective. There’s a lot of interesting information here. Select the image to see the larger version. What do you think? Has MINI’s diversification plan payed off so far?
<p>At a quick glance, and what I can gather from this sales chart, is that the convertible, coupe and Clubman have been on a steady sales decline since ’10. In the case of the Clubbie, its sales and relevance have been further decimated by the existence of the Countryman. The coupe is just ugly with that forced in :”squished” looking roof and reversed “baseball cap” effect. I have not seen many of those out here. The convertible might be a seasonal thing but seems that buyers are losing interest in this model.
The hardtop continues to sell briskly.</p>
<p>I really wonder how many people are cross shopping the Clubman and Countryman? I actually would buy a current Clubman if the F56 looks as bad as the spy shots suggest. And while I understand how important the Countryman is for MINI’s survival I still think it dilutes MINI’s DNA.</p>
<p>I think that if the Clubman were available with AWD, it’d be cross shopped like crazy with the Countryman. I also think it might outsell the R60 in that configuration to boot.</p>
<p>I’d doubt it. Two few doors and too low to the ground for mass market appeal.</p>
<p>One too few doors. ;-)</p>
<p>Given that the hardtop still consistently outsells the Countryman, I think an AWD car on that platform would cannibalize Countryman sales in a big way. That’s all conjecture though, obviously, but that dynamic may play out in the coming generation if the ALL4 system becomes available on the smaller cars.</p>
<p>I could see it as a hi-performance option for the top spec JCW line. More hp and no torque steer. I think the FWD really hurts it in terms of performance but also street cred (I am looking at you Acura) :)</p>
<p>Hardtop is cheaper and has a different appeal as a second car- that being said add another clubdoor to the clubman with a more raked roof and AWD and I think you’d see sales pick back up.</p>
<p>Countryman gets the masses in the door- its what people want. The X1 is really a wagon on stilts because it will sell better (don’t tell Americans that).</p>
<p>I much prefer the Clubman over the Countryman. The Clubbie retains all the handling goodness of the hatchback in a more practical wrapper. To me it still feels special, they are found in far less numbers than the 3 door hardtops and they have great resale value (I was just offered 60% back for mine on a trade in after 5 and a half years of ownership).</p>
<p>I think you’re right. A close friend with two children looked at the Clubman a year ago, but bought a Subaru Outback for its four doors, etc. Unhappy with the Outback just over a year later, they bought the Countryman last week. Hoping the MINI experience keeps them in the brand.</p>
<p>As Frank points out below, I still feel like the Clubman retains most if not all of the MINIness that lured me into the brand, but I see where not all families can cram their lives into something that small (without significant compromises).</p>
<p>I wonder what the Z4 sales are like over the past couple of years. I know that for the past few months, the Roadster has outsold it. And If you add in the Coupe sales (under the potentially misguided notion that those two models together cover the soft and hardtop varieties of Z4), the MINIs have done roughly double the business.</p>
<p>Sort of makes all the talk at MINI of not renewing the Roadster in the F5X generation seem misguided.</p>
<p>The Z4 is VERY pricey and you are dealing with a much different market demo, the MINIs should do better as they are much cheaper. That is where the issue truly lies with MINI and it should get better, they are expensive small cars and still have issues selling in a decent volume.</p>
<p>The Z4 most likely will be ending its run and not come back unless Toyota and BMW do a joint program as has been discussed because the market is dreadful in that class and profit is minimal because buyers expect everything and there is a limited client base so development is expensive. MB is also struggling in that area.</p>
<p>Z4 is insanely expensive, even as a CPO car.</p>
<p>Robert Mohns compiled that data? I don’t think so.</p>
<p>It appears, as usual, most of the preferences among the MINI comments are very subjective. One MINi that’s not one’s cup of tea for one person could be a a best pick for another enthusiast! A small hatch like the R56 tends to attract a different group of people than those who want a larger MINI like the Countryman due to family needs, space, or other factors. Neither is a right or wrong choice! It’s a personal thing.</p>
<p>My 1st MINI was a 2008 MCS which I traded on a 2012 JCW Coupe. Once I get the 2 seater out of my system, I may likely go for the S Paceman FWD (Florida use). Those are 3 very different MINIs…each one, not for the masses, but each does have buyers out there that are looking for something unique and/or best for them.</p>