Every year, there’s no shortage of stories about brands who try to ride the waterfall’s edge of being in touch with current events, only to cascade over the brink into disaster. By now most brand social media teams have learned that natural disasters, national emergencies and personal tragedies are off limits. What’s that leave then? Politicians and their improprieties, of course.

In the wake of NYC Mayoral candidate (and all-time most ironic surname holder) Anthony Weiner finding himself yet again in political hot water over “sexting” — MINI took a chance and had a little fun at his expense. Using a Twitter account set up just for this stunt, MINI sent out a “revealing” photo of a MINI, complete with suggestive banter.

What do you guys think? Funny, or in poor taste?

Via: Autoblog