MINI has always done a great job marketing their cars out in the world. That is, in what’s known as “environmental” advertising. From billboards, to PR stunts, to a Countyrman in a snow globe, or a Coupe ready to be shot into space, to creative placements of cars and advertisements, the creative minds at MINI’s ad firms seem to never run out of fun stuff to do with MINI’s brand out in the world.

The latest, from agency KKLD, is shown in the video above. It’s a Countryman covered in LEDs that shows video and graphics sent in by participants over the web. The car is then driven about in London for all to see. Want to get involved? Want your face on a MINI tearing through London? Click through for the how.

Head over to MINI Space to get involved.